Who ever thought that schools would need digital marketing strategies? The competition today is off the charts! Does your school standout or are you struggling to be seen? I see you. I get it!For the past 15 years, I have successfully led independent schools, charter schools, and universities in award-winning admissions, financial aid, retention, marketing, and branding efforts. I've been in the trenches—giving tours, developing marketing strategies, crunching numbers, and strategizing to grow enrollment (and even been on recess duty!). I know the pressures (and joys!) schools face and am here to help!Does this sound familiar?► You are overwhelmed and confused with the latest digital marketing strategies.► You don’t have enough time to become a digital marketing expert.► Your school’s enrollment is declining and you are out of fresh ideas to improve it.► You keep hearing that your school is a “hidden gem” that continues to not be on the radar of prospective parents. ► You struggle with how to interpret the success of your digital marketing strategies.► You are under pressure from your board chair to “get out there and find some students”.Don’t panic! You’re not alone.I work with schools all over the country to maximize their digital presence – always approaching marketing with the end-user in mind: the parents. It is vital to focus on parents’ wants, needs, and goals for their children when they are searching for a school. My team customizes the school marketing campaigns to stand out and attract parents looking for a school like yours.We’ve got you covered.For more information and to answer any questions about working with me, you can reach me at: liz@truthtree.com Specialties: Digital Marketing | Director of Marketing and Sales | Education Enrollment | Digital Marketer for Schools | Roller Derby Queen | Admissions | Financial Aid | Net Tuition Revenue | Retention | Communications | Advancement | School Systems & Operations | School Budgeting | Private Schools | Charter Schools | Independent Schools | Higher Education | Mom to 2 Retired Show Dog Bull Mastiffs | Mom to Human Teenager
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Chief Operating OfficerTruth TreeCharlotte, Nc, Us -
Chief Operating OfficerTruth Tree Dec 2023 - PresentOlney, Maryland, UsAt Truth Tree, we provide digital marketing services for schools. ➤Google Ads➤Facebook/Instagram Ads➤SEO➤Email Marketing➤Content MarketingSome of our happy clients have a lot to say! https://www.truthtree.com/success-stories/If you're interested in learning how we can help take digital marketing off your already full plate, book a quick chat so I can see if we can help you. https://chatwithliz.youcanbook.me -
Director Of Marketing And SalesTruth Tree Jul 2021 - Dec 2023Olney, Maryland, Us
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Director Of Enrollment Management And MarketingLowell School Jul 2020 - Jul 2021Washington, Dc, Us• Oversee school enrollment with a focus on holding the school accountable to its stated mission, values, and program • Serve as chief spokesperson during the admissions process by articulating the school’s mission, benefits of a Preschool-8th grade co-educational experience, and distinctions in a highly competitive market • Oversee Retention Committee to ensure sustainable enrollment, explore attrition challenges, and meet enrollment goals. Developed tracking system to assess re-enrollment risks both for enrollment data and to ensure consistent delivery of program; nurtures a community-wide focus on retention best practices to ensure enthusiastic re-enrollment or helped families find more appropriate school placements • Lead and facilitate Admissions Committee deliberations • Provide critical insight to Financial Aid Committee, allocating nearly $3M annually • Maintain enrollment statistical and trend data, including competing schools in local market. Understands and informs staff and trustees about research and trends -
Director Of Admissions & MarketingLowell School Jul 2012 - Jun 2020Washington, Dc, Us• Lead team of admissions professionals, faculty, and consultants to meet enrollment goals and ensure warm, informed, and efficient admissions operation • Designed, conducted, and oversaw all prospective family campus visits: weekly parent tours and interviews, applicant visits; represent school at area admissions events • Partnered with Parent Community President, Student Support Team, and senior leadership to onboard new families, with a focus on aligning parental expectations with school’s mission ensuring a successful transition to the school community • Lead dynamic, relationship-centric admission volunteer network of parents, alumni, and students • Collaborated with the Director of Communications to develop a marketing strategy and effective branding, messaging, and marketing media • Developed Inbound Marketing Campaign, including landing pages, blogs, email drip campaigns
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ConsultantFreelance Marketing Professional Oct 2011 - Apr 2012Client: Creative Minds InternationalNew, international, project- and arts-based charter school Consultant/Marketing & Admissions Director► Accomplishment: Managed team of professionals to evaluate and build energetic and authentic brand to reflect Founder’s vision● Conceptualized and built website to launch admissions process—website continues to see high readership as recruitment season nears peak● Developed integrated marketing strategy to promote school and increase applications● Provided media training to Board of Trustees to ensure consistent messaging● Managed budget and logistics for admissions events
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Director Of Marketing And CommunicationsHolton-Arms School Jul 2010 - Oct 2011Bethesda, Md, UsHighly regarded independent girls school with stellar academic program, athletics and fine/performing arts► Accomplishment: Won national gold award for media campaign surrounding International Monetary Fund chief and Holton alumna Christine Lagarde (front-page feature in Washington Post, features on NPR and BBC, mention on 60 Minutes and others)● Restructured department to provide marketing direction, including integrated marketing strategy, admissions/recruitment, messaging & branding, social media, development, alumni relations, and PR● Provided marketing support to key personnel, including Head of School, Board Chair, Advancement Director, Admissions Director, Lower, Middle and Upper School Directors, and Athletic Director● Managed social media outreach, including Head of School and Division blogs, Facebook, and Twitter● Turned outdated alumni magazine into stunning, smart, inspiring publication to engage and excite alumni● Oversaw student-run video campaign to improve brand and raise visibility of the student experience● Improved Homecoming marketing outreach resulting in record attendance and newly engaged alumni -
Executive Associate Marketing DirectorUniversity Of Illinois At Chicago Jul 2008 - Jul 2010Chicago, Il, Us► Accomplishment: Helped create a dynamic, contemporary, top-tier research university brand using imaginative marketing, social media, and targeted messaging● Worked with executive director to create integrated marketing plan to change misperceptions ● Co-managed $1.4 million budget, staff of three, and 300 campus communicators ● Created integrated campaigns to increase admissions, pride, and graduation rates ● Helped create new campus tagline and graphic standard to focus campus messaging● Redesigned UIC website, which ranks among top 10 busiest in Chicago● Won two national platinum awards, three national gold awards, and two regional gold awards -
Associate Marketing DirectorUniversity Of Illinois At Chicago Jul 2004 - Jul 2008Chicago, Il, Us► Accomplishment: Brought cohesion to 15 colleges and 300 departments; launched university’s logo system● Conducted communications audits—elevated communications through messaging, publications, websites, target audience analysis, development communications, measurement and recruitment best practices● Helped launch campus logo system/standards, including editorial, Web, and design rules● Developed comprehensive suite of award-winning undergraduate recruitment materials● Turned alumni magazine into award-winning piece to engage alumni, increase donations, and build pride● Consulted on survey design; conducted surveys and focus groups to understand user needs, including online and print readership surveys, and Web usability testing● Won one international gold award, two national gold awards and two regional gold awards
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Director Of CommunicationsAmerican Lung Association Jan 2001 - Jul 2004Chicago, Il, Us► Accomplishment: Turned “Hustle Up the Hancock” into national fundraiser with record participation, revenues ($1 million), and media coverage in 51 US markets● Managed PR, including press releases, reporter relationships, and coordination of news conferences and media training; mentions in New York Times, CNN, Chicago Tribune and Chicago Sun-Times● Worked on strategy to give Chicago and Illinois the toughest smoke-free laws in the country by building coalition with major restaurateurs● Executed City of Chicago’s Flu Vaccination Program targeting minorities and funded by CDC● Teamed with Chicago’s top-rated teen radio station to create award-winning anti-smoking program● Led team in creating the association’s first-ever website● Won two Gold Trumpet Awards from Publicity Club of Chicago, highest marketing awards
Liz Zweigle Education Details
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University Of Illinois ChicagoPublic Administration; Marketing Research -
North Park UniversityDouble; English And Communication Arts
Frequently Asked Questions about Liz Zweigle
What company does Liz Zweigle work for?
Liz Zweigle works for Truth Tree
What is Liz Zweigle's role at the current company?
Liz Zweigle's current role is Chief Operating Officer.
What schools did Liz Zweigle attend?
Liz Zweigle attended University Of Illinois Chicago, North Park University.
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