Liz Zweigle Email & Phone Number

Charlotte, Nc, Us

Olney, Maryland, Us

At Truth Tree, we provide digital marketing services for schools. ➤Google Ads➤Facebook/Instagram Ads➤SEO➤Email Marketing➤Content MarketingSome of our happy clients have a lot to say! https://www.truthtree.com/success-stories/If you're interested in learning how we can help take digital marketing off your already full plate, book a quick chat so I can see if we can help you. https://chatwithliz.youcanbook.me

Olney, Maryland, Us

Washington, Dc, Us

• Oversee school enrollment with a focus on holding the school accountable to its stated mission, values, and program • Serve as chief spokesperson during the admissions process by articulating the school’s mission, benefits of a Preschool-8th grade co-educational experience, and distinctions in a highly competitive market • Oversee Retention Committee to ensure sustainable enrollment, explore attrition challenges, and meet enrollment goals. Developed tracking system to assess re-enrollment risks both for enrollment data and to ensure consistent delivery of program; nurtures a community-wide focus on retention best practices to ensure enthusiastic re-enrollment or helped families find more appropriate school placements • Lead and facilitate Admissions Committee deliberations • Provide critical insight to Financial Aid Committee, allocating nearly $3M annually • Maintain enrollment statistical and trend data, including competing schools in local market. Understands and informs staff and trustees about research and trends

Washington, Dc, Us

• Lead team of admissions professionals, faculty, and consultants to meet enrollment goals and ensure warm, informed, and efficient admissions operation • Designed, conducted, and oversaw all prospective family campus visits: weekly parent tours and interviews, applicant visits; represent school at area admissions events • Partnered with Parent Community President, Student Support Team, and senior leadership to onboard new families, with a focus on aligning parental expectations with school’s mission ensuring a successful transition to the school community • Lead dynamic, relationship-centric admission volunteer network of parents, alumni, and students • Collaborated with the Director of Communications to develop a marketing strategy and effective branding, messaging, and marketing media • Developed Inbound Marketing Campaign, including landing pages, blogs, email drip campaigns

Client: Creative Minds InternationalNew, international, project- and arts-based charter school Consultant/Marketing & Admissions Director► Accomplishment: Managed team of professionals to evaluate and build energetic and authentic brand to reflect Founder’s vision● Conceptualized and built website to launch admissions process—website continues to see high readership as recruitment season nears peak● Developed integrated marketing strategy to promote school and increase applications● Provided media training to Board of Trustees to ensure consistent messaging● Managed budget and logistics for admissions events

Bethesda, Md, Us

Highly regarded independent girls school with stellar academic program, athletics and fine/performing arts► Accomplishment: Won national gold award for media campaign surrounding International Monetary Fund chief and Holton alumna Christine Lagarde (front-page feature in Washington Post, features on NPR and BBC, mention on 60 Minutes and others)● Restructured department to provide marketing direction, including integrated marketing strategy, admissions/recruitment, messaging & branding, social media, development, alumni relations, and PR● Provided marketing support to key personnel, including Head of School, Board Chair, Advancement Director, Admissions Director, Lower, Middle and Upper School Directors, and Athletic Director● Managed social media outreach, including Head of School and Division blogs, Facebook, and Twitter● Turned outdated alumni magazine into stunning, smart, inspiring publication to engage and excite alumni● Oversaw student-run video campaign to improve brand and raise visibility of the student experience● Improved Homecoming marketing outreach resulting in record attendance and newly engaged alumni

Chicago, Il, Us

► Accomplishment: Helped create a dynamic, contemporary, top-tier research university brand using imaginative marketing, social media, and targeted messaging● Worked with executive director to create integrated marketing plan to change misperceptions ● Co-managed $1.4 million budget, staff of three, and 300 campus communicators ● Created integrated campaigns to increase admissions, pride, and graduation rates ● Helped create new campus tagline and graphic standard to focus campus messaging● Redesigned UIC website, which ranks among top 10 busiest in Chicago● Won two national platinum awards, three national gold awards, and two regional gold awards

Chicago, Il, Us

► Accomplishment: Brought cohesion to 15 colleges and 300 departments; launched university’s logo system● Conducted communications audits—elevated communications through messaging, publications, websites, target audience analysis, development communications, measurement and recruitment best practices● Helped launch campus logo system/standards, including editorial, Web, and design rules● Developed comprehensive suite of award-winning undergraduate recruitment materials● Turned alumni magazine into award-winning piece to engage alumni, increase donations, and build pride● Consulted on survey design; conducted surveys and focus groups to understand user needs, including online and print readership surveys, and Web usability testing● Won one international gold award, two national gold awards and two regional gold awards

Chicago, Il, Us

► Accomplishment: Turned “Hustle Up the Hancock” into national fundraiser with record participation, revenues ($1 million), and media coverage in 51 US markets● Managed PR, including press releases, reporter relationships, and coordination of news conferences and media training; mentions in New York Times, CNN, Chicago Tribune and Chicago Sun-Times● Worked on strategy to give Chicago and Illinois the toughest smoke-free laws in the country by building coalition with major restaurateurs● Executed City of Chicago’s Flu Vaccination Program targeting minorities and funded by CDC● Teamed with Chicago’s top-rated teen radio station to create award-winning anti-smoking program● Led team in creating the association’s first-ever website● Won two Gold Trumpet Awards from Publicity Club of Chicago, highest marketing awards

Master'S Of Science, Public Administration; Marketing Research

Bachelor Of Arts, Double; English And Communication Arts