Lizzy Cook Email & Phone Number

Bolivia, NC, US

- Directed a comprehensive marketing strategy aimed at increasing brand awareness, driving targeted traffic direct traffic up 241%YoY, and maximizing conversions revenue up 94% YoY across multiple channels. - Executed a results-driven performance marketing strategy that drove significant growth in AOV (+28%), website traffic, and ROI (+24%).- Directed an.

Boston, Massachusetts, US

- Directed the end-to-end media strategy, planning process, and execution of client’s campaigns spanning paid social, paid search, affiliate, and programmatic advertising channels.- Leveraged in-depth market analysis and client insights, orchestrated targeted campaigns that optimized budget allocation and maximized ROI. - Led cross-functional teams to.

New York, NY, US

- Improved ROAS from under $1 to $2.25 by implementing data-driven marketing optimizations across performance channels, driving substantial ROI growth and reaching profitability.- Forecasted revenue targets and measurable impact of marketing portfolio, utilizing data analysis, market trends, and performance metrics. Worked directly with COO to ensure.

New York, NY, US

- Drive customer acquisition through successfully creating a marketing framework with channel KPIs, budgets, and targeting to improve CAC to $60 goal.- Enhanced paid social performance by launching targeted campaigns tailored to specific audiences and KPIs resulting in a 100% increase in paid social efficiency.- Revamped paid search campaigns, reallocating.

Boston, Massachusetts, US

- Crafted a $25M full-funnel media plan for a specialty retailer client to drive incremental revenue through paid, content, display and CTV campaigns across awareness, consideration, and conversion stages.- Directed end-to-end campaign planning and execution for quick service restaurant (QSR) chain client including creative development, media buying.

Boston, Massachusetts, US

• Develop and execute multi-channel digital strategies across PPC, Paid Social and Display
• Create strategic direction and translate into a media plan to accomplish ROAS goals while driving incremental revenue
• Improve YoY online holiday sales across digital
• Provide strategic recommendations to combat YoY change in products including audience, creative, and inventory strategy to win during key moments
• Execute cross channel display and paid search campaigns across EMEA, APAC, and North American markets
• Build relationships with partners and across capabilities including SEO, affiliates and paid social

Boston, Massachusetts, US

• Manage international B2B paid search client including accounts in EMEA and APAC
• Manage lead gen campaigns to reach yearly lead goals
• Prepare and present quarterly business reviews to international clients
• Manage retail side of business with revenue goal
• Strategic recommendations to improve reseller relationships while maximizing direct campaigns
• Provide career guidance and training to two specialists

London, GB

• Create lasting partnership with multiple client contacts
• Main point of contact for day to day communication with client
• Responsible for $500,000 monthly paid search budget and consistently receiving incremental monthly budget due to high performance
• Spearhead and developed new testing initiatives including but not limited to remarketing display, competitor store closures, DoubleClick for Search test, and AdMarketplace
• Deliver presentations around mobile and social strategy initiatives for new testing opportunities
• Responsible for developing and presenting quarterly reviews around performance and new client opportunities

• Work with internal teams to develop strategy to increase Naked Lime customer and employee retention
• Manage a team of four digital advertising specialists; lead specialists when difficulties arise, taking lead with team as well as customers when problems arise to come to a mutually beneficial solution.
• Work with Google representatives to increase paid search account performance as well as increase profit within Naked Lime.
• Oversee the management of over 100 automotive retail clients.
• Interview potential Naked Lime employees as well as create and implement training procedures for new hires

• Research and evaluate platforms to improve performance and efficiencies of all Naked Lime accounts
• Lead switch from Acquisio to Marin
• Create web query reports to help with management and efficiency of managing accounts
• Create monthly web query reports to send to customers
• Implement new digital advertising initiatives to help improve product
• Join Google Partners

• Work with automobile dealers to increase traffic and leads through paid search advertising.
• Create & manage up to 25 AdWords, AdCenter and Facebook paid advertising accounts for automobile dealerships.
• Keep budget, leads, clicks, and other competitive metrics above set key performance indicators.
• Work with search engine optimization specialists as well as email and direct mail specialists to create unique campaigns to distribute across multiple channels.
• Work with clients to create strategies and campaigns to increase sales and traffic to websites.
• A & B Testing to improve performance of campaigns

Springfield, Ohio, US

Keep business website up to date with web releases and current faculty and wittcam consultant bio paragraphs.

Springfield, Ohio, US

Consultant to McMurray's Pub Spring of 2012 and consultant to EBAward 2012 for Fall and Spring of 2012. Delivered recommendations, SWOT, advertising campaigns, and menu designs to McMurray's Pub. Currently developing advertising campaign for EBAward 2012 and generating nominations for the award.

Answer telephones, greet students, file charts, schedule appointments,

Work as office assistant every summer since 2008. Help with filing and accounting. Run lotus suite and peachtree accounting program. Answer phones and help with shipping out products.

Bachelor Of Arts, Business

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services