Duties include:• Digital media planning: Discovery through launch, including identifying best channels and platform for client goals & KPIs (online display/DSPs, paid social, paid search, video, audio, podcast, etc.), building audience targets, structuring campaign segmentation and budget, identifying reporting needs, landing page and conversion funnel best practice education, coordination of tracking implementation, creative asset acquisition & QA• Managing all active, pending, and completed digital campaigns: flighting, budgeting, client communications, reporting, campaign renewal, creative assets, order/contract changes, etc.• Communicating between agency client contacts and internal campaign management team• Overseeing campaign management team in successful campaign delivery, creative assets rotation and execution, channel/targeting/creative/segmentation optimization, and reporting delivery• Internal process management, including managing the creation of proprietary internal media planning software• Presenting pitches, proposals, media plans, and reporting results to partner agencies and end clients• Managing accounts receivablesWell versed in following ad platforms (managing, structure, function, creative specs, ad types, targeting capabilities, format capabilities, reporting capabilities, tracking capabilities, etc):• DoubleClick / Display & Video 360• The TradeDesk• TubeMogul• Google Adwords / Google Ads - SEM & GDN• YouTube TrueView• Facebook• Bing• Spotify• ConnectedTV

Duties Include:∙ Managing all active, pending, and completed campaigns (flight dates, campaign structure, target and demo info, conversion funnels, budget allocations, creative assets, copy, insertion orders, invoices, campaign changes)∙ Creating monthly and annual campaign data reports∙ Client & Agency communications (client requests, campaign changes, questions/concerns, reporting, regular status update calls, virtual presentations, on-site presentations)∙ Invoicing and payment tracking

Duties Include:∙ Executing Facebook piece (paid ads, digital coupon program) of large scale programmatic digital campaign∙ Creating Insertion Orders∙ Invoicing∙ Creating monthly campaign data reports

Managed company website, blog, Facebook, Linked-In, and Twitter∙ Designed and composed monthly online newsletter∙ Increased brand awareness with online presence and search engine optimization ∙ Managed online customer database∙ Fulfilled all responsibilities while enrolled in 18-hour course load

Verizon Wireless Amphitheatre & Uptown Amphitheatre at the NC Music Factory∙ Compiled VIP and season client contracts∙ Managed online VIP client database∙ Managed payment tracking database∙ Performed client prospecting∙ Performed cold calls∙ Performed day of show on-site ticket upgrade sales∙ Performed day of show preparations∙ Oversaw VIP Club and Premium Seats Clients during shows