Lizzy Bridgewater Email & Phone Number

Charlotte, North Carolina, United States

Responsible for leading the overall strategy for all undergraduate communication. In this role, I developed comprehensive and strategic enrollment marketing plans that include email, print, web, social, and digital advertising campaigns.I uncovered insights through data analysis to identify opportunities in communication plans, such as desired consumer content and lead generation opportunities. I oversee the reporting and analytics for our communication plans by defining key performance indicators (KPIs) and metrics, and setting reporting frequency. Using consumers’ prior encounters, I led the creation of responsive and authentic communication, with clear calls-to-action to increase lead generation. My team also established content journeys for multiple audiences, stakeholders, and key influencers.I oversaw our CRM (Slate) Deliver capability, including query development, liquid markup, snippets, testing, and sending messages. Additionally, I worked to develop expertise in other strategic Slate capabilities.

Charlotte, North Carolina, United States

In this position, I played a major role in setting overall strategy for all undergraduate communication, including creation and implementation of nine email campaigns. I helped amplified Queens' digital footprint through enhanced content strategy for SEO and managing partnerships with third-party vendors.I became skilled at optimizing various segmentation opportunities, resulting in a 20% increase in average open rates and 2% increase in average clickthrough rates in a top email campaign. Through data analysis, I uncovered insights that helped identify opportunities in communication plans, such as adjusting the launch date and cadence of our largest email campaign, resulting in 5% growth in submitted applications and 20% growth in completed applications year-over-year. I also led internal and competitor email campaign audits to inform best industry practices in out outreach efforts.

In this senior-level role, I managed a regional recruitment territory, while also supervising three direct reports on the undergraduate admissions team. I helped them build skills to effectively manage their respective territories and empowered them to seek out additional professional growth opportunities.I developed an outbound communication plan for the entire counseling staff to enable more consistent and productive communication to increase enrollment numbers. I led the strategy for our call campaigns, which consisted of using data to build call lists and facilitating partnerships with various campus stakeholders.

Charlotte, North Carolina Area

As Assistant Director of Admissions, I began to take on greater responsibilities outside of territory management. One of the projects I was most proud of was the creation and implementation of a strategic plan for student ambassador program. This plan helped improve productivity and enhanced the campus tour experience for our campus visitors. I also supervised over 50 student-employees, coordinated a tour schedule based on their weekly availability, and approved timecards.I participated in admissions committee meetings to finalize admitted students from application pools and assisted with implementation of annual recruitment events on campus for prospective students. In this role, I also helped lead onboarding and training procedures for new employees.

Charlotte, North Carolina Area

I managed a regional recruitment territory by visiting high schools, attending college admission events, and developing direct communication plans with students and their families. I was responsible for recruiting 1/3 of the incoming freshmen class.I collaborated with the admissions office to review incoming applications, verify applicant information and materials, and assist in making final approvals for college admissionI sharpened my public speaking and presentation skills by leading weekly admissions info sessions to campus guests.

Charlotte, North Carolina

Master'S Degree, Communication, General

Bachelor’S Degree, Creative Writing, Journalism, English