Lizzy Castellano Email & Phone Number

New York, NY, US

• Strategize and collaborate with media agencies and 3rd parties to scale demand generation campaigns, including content syndication, eBlasts, social, display, programmatic, RSAs, discovery
• Manage paid marketing campaigns: landing page creation, tracking links, audience lists, copy, creative
• Write organic copy and design creatives for LinkedIn, Facebook, Twitter, YouTube
• Track monthly social marketing KPIs while analyzing competitor performance. Increased social SOV by 118.5% and grew LinkedIn followers by 24.7% in 6 months
• Spearheaded speaker communication & social media strategy for Everyday AI Conference New York

Seoul, Korea, KR

• Developed digital and social marketing launch strategy and content calendar for upcoming product launch
• Researched digital and social product launch strategies of competitors
• Mystery shopped and developed thorough analysis of brick and mortar gondolas
• Provided guidance for copy and arrangement of SKUs in the virtual merchandising display
• Contributed to the redesign of sleeve packaging and marketing research for future launch

• Brainstormed and implemented marketing strategies for social media: Instagram, Pinterest, Facebook, Twitter, YouTube, LinkedIn
• Optimized SEO to increase traffic, utilized Google and Facebook Insights
• Planned and created posts for consistent branding (Photoshop, Canva)
• Researched and applied growth-hacking techniques to gain followers and engagement
• Designed attractive website templates and composed product information on the backend of ShopifyThespian Heart Clothing is a start up apparel company for actors and the "artistic at heart." The clothing is meant to.

Philadelphia, PA, US

• Eight-time top monthly sales associate
• Onboarded new clients into contract-binding inventory control systems
• Predicted product turn-over rate based upon trends, and selectively managed inventory pipeline
• Modeled latest styles and created impactful product pitches on Instagram
• Designed attractive window displays targeted to the boutique’s professional women demographicGreene Street is a new-model fashion store for women and men, providing customers with a sustainable shopping alternative to.

• CMO for a Babson-funded company that sold innovative, reverse folding, C-shaped umbrellas. OneBella sold umbrellas to individuals, as well as to businesses with company logos to promote their brand.
• Founded small business (reverse-folding umbrellas), secured financing from the “Foundations of Management and Entrepreneurship” fund, delivered 9.64% profit
• Established Square and Shopify channels, leveraged Square analytics to optimize marketing results
• Set up Instagram presence, arranged photo shoots, created and edited promotional videos (iMovie)
• Designed posters and flyers to attract local buyers (Canva)

• Final internship project for Trinity Hall High School
• Researched cases and drafted legal complaints for main partner
• Organized case files by researching, compiling and filing legal documents

Bachelor Of Science - Bs, Business Administration, Concentration In Marketing

Education record