Lizzy Castellano Email & Phone Number

New York, Ny, Us

• Strategize and collaborate with media agencies and 3rd parties to scale demand generation campaigns, including content syndication, eBlasts, social, display, programmatic, RSAs, discovery• Manage paid marketing campaigns: landing page creation, tracking links, audience lists, copy, creative• Write organic copy and design creatives for LinkedIn, Facebook, Twitter, YouTube• Track monthly social marketing KPIs while analyzing competitor performance. Increased social SOV by 118.5% and grew LinkedIn followers by 24.7% in 6 months• Spearheaded speaker communication & social media strategy for Everyday AI Conference New York

Seoul, Korea, Kr

• Developed digital and social marketing launch strategy and content calendar for upcoming product launch• Researched digital and social product launch strategies of competitors• Mystery shopped and developed thorough analysis of brick and mortar gondolas • Provided guidance for copy and arrangement of SKUs in the virtual merchandising display• Contributed to the redesign of sleeve packaging and marketing research for future launch

• Brainstormed and implemented marketing strategies for social media: Instagram, Pinterest, Facebook, Twitter, YouTube, LinkedIn• Optimized SEO to increase traffic, utilized Google and Facebook Insights • Planned and created posts for consistent branding (Photoshop, Canva)• Researched and applied growth-hacking techniques to gain followers and engagement• Designed attractive website templates and composed product information on the backend of ShopifyThespian Heart Clothing is a start up apparel company for actors and the "artistic at heart." The clothing is meant to inspire and embolden artists to live their best life.

Philadelphia, Pa, Us

• Eight-time top monthly sales associate • Onboarded new clients into contract-binding inventory control systems • Predicted product turn-over rate based upon trends, and selectively managed inventory pipeline• Modeled latest styles and created impactful product pitches on Instagram• Designed attractive window displays targeted to the boutique’s professional women demographicGreene Street is a new-model fashion store for women and men, providing customers with a sustainable shopping alternative to the traditional fashion industry.

• CMO for a Babson-funded company that sold innovative, reverse folding, C-shaped umbrellas. OneBella sold umbrellas to individuals, as well as to businesses with company logos to promote their brand.• Founded small business (reverse-folding umbrellas), secured financing from the “Foundations of Management and Entrepreneurship” fund, delivered 9.64% profit • Established Square and Shopify channels, leveraged Square analytics to optimize marketing results• Set up Instagram presence, arranged photo shoots, created and edited promotional videos (iMovie)• Designed posters and flyers to attract local buyers (Canva)

• Final internship project for Trinity Hall High School• Researched cases and drafted legal complaints for main partner• Organized case files by researching, compiling and filing legal documents

Bachelor Of Science - Bs, Business Administration, Concentration In Marketing

Education record