Liz Power Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

My role as Digital Marketing Manager is to oversee the development and ongoing maintenance of the website and online assets. To improve the performance of the website using SEO and generate leads. Liaise closely with the business to understand the products and source content. Also, to create marketing materials and promote the business through both online and print channels.- The production and maintenance, either in house or via third party suppliers, of all Marketing and other communications materials including brochures and data sheets; display materials including posters, pop up banners, point of sale, showroom displays and catalogues.- Oversee the development of the new company website and maintain and update where necessary.- Manage ecommerce platform (Shopify) and promote online sales.- Organizing materials and liaising with staff for any marketing events such as exhibitions, road shows, product launches.- Production and placement of any advertising required using either in house or third-party providers.- Actively participate in recommending any marketing initiatives that may add to or assist in growing the Brooks business or reputation.- Manage social media platforms by creating content and analysing data.- Assist in the preparation of the marketing budget and keeping expenditure within budget guidelines.

Alexandria, Sydney Nsw

My role as Digital Marketing Specialist is responsible for the oversight and strategy of all digital marketing (paid and organic) and social media initiatives supporting Civic’s marketing programs. In addition, this role assists with identifying business objectives and corresponding search/social solutions resulting in engagement and consideration. Including managing the delivery of search, email, display and social advertising campaigns.- Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns- Utilising a range of techniques including paid search, SEO and PPC.- Developing and implementing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Improving the usability, design, content and conversion of the company website.- Reporting and analysis: provide campaign reports, analysis and recommendations on email/CRM activity, including open rates, click through rates, conversions, unsubscribes, etc.- Actively contribute to all activities, initiatives, and campaign planning within the marketing team.

Sydney, Australia

- Develop detailed implementation plan to rebrand all of the organisations external facing documents- Develop comprehensive communications packages to ensure consistent and targeted delivery of key corporate messages across a range of internal and external stakeholders

Responsibilities:- Develop digital content strategy and organisation-wide content governance.- Curate digital copy for niche financial data, products and services.- Enhance customer experience through improved navigation, search functionality and user-centred content.- Deliver ASX digital strategy components.- Manage vendors and stakeholder communications including chief executive briefings.- Translate strategic concepts into digital deliverables.- Responsible for creation of the new ASX communications guide with external copywriters and liaising with General Manager of Corporate Communications

Promote MF Global in both online and offline marketing with a strong focus on electronic marketing.- Manage the launch of the MF Global website from conception to release.- End-to-end project management for various online strategies.- Manage day to day operation of the website via Joomla CMS, ensuring content is up to date and functioning correctly.- Create and manage webinars for educational purposes. Track and monitor attendees and feedback.- Responsible for SEM through external third party to ensure campaign is achieving desired results and keywords and positioning are optimised.- Responsible for online advertising with media and design companies.- Source content, design, create and distribute bi-monthly e-newsletter.- Create email campaigns using Traction. Report on delivery and modify attributes depending on user response.- Monitor website statistics using Google Analytics and WebTrends and report on activity.- Ensure generic website rankings are improved using search engine optimisation.- Liaise with media and design companies to produce print advertising.- Manage MF Global’s presence at trading expos. Including booking floor space, ordering furniture, managing promotions, etc to ensure a successful event. - Responsible for speakers and ensure online bookings are received for trading seminars/webinars. - Arrange any marketing material required for expos, seminars, etc including printed brochures and giveaways.

Promote BrokerOne’s marketing presence through online and print advertising. Ensure website content is relevant and up to date and site rankings are maintained. Co-ordinate marketing initiatives through trading expos, seminars and e-newsletters.Key responsibilities:- Manage day to day operation of the website via Joomla CMS, ensuring content is up to date and functioning correctly.- Co-ordinate projects in relation to website with external consultants.- Manage website content using content management system.- Co-ordinate online advertising with media and design companies.- Source content, design, create and distribute bi-monthly e-newsletter.- Monitor website statistics using Google Analytics and report on activity.- Ensure generic website rankings are improved using search engine optimisation.- Monitor and update Google Adwords.- Liaise with media and design companies to produce print advertising.- Co-ordinate BrokerOne’s presence at trading expos. Including booking floor space, ordering furniture, managing promotions, etc to ensure a successful event. - Co-ordinate speakers and ensure online bookings are received for trading seminars which are held in-house.- Arrange any marketing material required for expos, seminars, etc including printed brochures and giveaways.

Bachelor Of Arts, Internet Communications, Internet Communications

Internet communications; Virtual communities and collaboration; Social media and social networks; Web publishing, presence and production.

Certificate Iv In Training And Assessment

Certificate Iv In Information Technology (Web Production)

Certificate Iv In Information Technology (Multimedia)

Education record