Lizzy Reano Email & Phone Number

* Lead Strategic and Creative Direction: Oversee CWL’s branding, content, and email marketing campaigns, ensuring alignment with business objectives and driving member engagement.* Content and Project Management: Develop learning modules, manage creative projects, and serve as liaison for app development and other digital initiatives.* Innovation and Brand Stewardship: Spearhead innovative strategies to evolve CWL’s brand, foster partnerships, and enhance reach across digital channels and member experiences.* Advisory and Leadership Role: Provide strategic guidance in key meetings, offer critical feedback across departments, and mentor creative teams to deliver impactful results.

Las Vegas, Nevada, United States

* Redesigned website content to enhance focus on organizational mission and deliver stronger, more impactful messaging, improving engagement and clarity for target audiences.* Developed a comprehensive online course, including crafting the lesson plan, designing modules, and structuring courses, focusing on the unique needs of women in leadership.* Provided support across various initiatives, contributing to strategic projects and helping to drive organizational goals through collaborative efforts and innovative solutions.

San Jose, California, United States

* Manage the editorial and communications staff and foster crucial relationships with media outlets and other partners. * Developed and implemented strategic communications and editorial plan to advance mentor capacity and funding. * Established an on-going blog with weekly targeted articles* Grew social media presence by over 75%.

San Francisco Bay Area

* Content Strategy and planning* Event planning and design* Assisting freelancers with account management* Public Relations and writing

Ft Lee, Va

Charged with achieving business goals by maximizing the commercial impact of content for the Department of Defense Division, Defense Commissary Agency at Ft Lee. • Supervised content team in designing and developing two mobile-first Drupal 8 websites for DoD client.• Led a variety of digital projects including websites, intranet sites, proprietary and open source application, videos, digital content strategies, social media strategies and online advertising solutions.• Organized, edited, updated and published content through Drupal 8 content management system.• Provided weekly and monthly reporting on web analytics, social media and email marketing results.

Greater Salt Lake City Area

Community outreach liaison for DMC. Establishing effective marketing campaigns for both internal and external groups. Key Accomplishments:-Established long-term partnerships, strengthened existing relationships and initiated new contacts with over 20 influential corporate sector and community partners. -Created comprehensive volunteer engagement policy to allow over 1,000 employees the opportunity to volunteer1hr/week. -Oversaw all outreach to and solicitation of corporate donors and partners, managed large-scale fundraising events and community food and fund drives.

Greater Salt Lake City Area

Oversaw all details to ensure the program’s success. Including but not limited to; leading PR outreach effort, serving as field producer, orchestrating literacy landings with Chopper 5, coordinating and presenting Read Today program at schools, and developing effective marketing campaigns and visual elements that are vibrant and insightful, catering to children and parents.Key Accomplishments:-Assembled a mega summer reading program, engaging thousands of families together, resulting in the largest state-wide literacy program in Utah. -Acquired, managed and coordinated $1,350,000 worth of media campaigns. -Successfully implemented marketing and brand strategies increasing participation from 9,000 to 26,000 active users.-Managed recruitment effort resulting in 5,000 volunteers for state-wide tutoring initiative.

Greater Salt Lake City Area

Served as an ad hoc producer for initiative related KSL productions• Led overall execution on 8 live segments for an in-house produced TV show, We Are Utah.• Field produced 100+ news stories highlighting school success across the state.• Initiated 3 successful segments for gardening features on Studio 5, Utah’s #1 Lifestyle Show.• Orchestrated weekly shoots as field lead• Quick turnaround for weekly hour long prime time show

Greater Salt Lake City Area

Led overall execution on all DMC initiatives:• Provided communication and managed website content and updates • Proactively managed frequent contact with internal partners, including but not limited to editors, graphic and web designers, and content quality analysts• Developed, fostered and managed relationships with external vendors and sponsors.Key Accomplishments:• Developed three successful community initiatives focusing on childhood literacy, financial literacy for women and an anti-pornography campaign.• Directed all campaigns, designed and managed website content and updates.• Increased promotion to public and led over 50 beneficial events for the company.

Greater Salt Lake City Area

• Organized 750 promotional packets for potential customers in 15 mile radius, resulting in a 15% increase in sales.• Created a comprehensive strategy to market new business clients.

Rexburg, Idaho

Prepared on-campus event forum for all students in College of Business and Communication at BYU-Idaho. • Met with College Dean of Business and Communication weekly for assignments with vigorous deadlines • Hosted featured speaker, Jeff Benedict throughout event forum • Conducted and moderated campus-wide panel discussion of featured speakers

Rexburg, Id

Assisted account director through i-Comm, a student media ad agency through BYU-Idaho• Met and consulted with three clients; local, state, and nation• Produced news articles, printed in school and local papers• Created logo and ad for new venue in city

Rexburg, Id

Directed a campus- and community-wide week of events celebrating the history of BYU-Idaho• Organized seven events for a student body of 12,000• Instructed a team of 12 on tasks and methods of action• Improved attendance by 30 percent for 5 of 7 events

Bachelors Of Science, Communications

Activities and Societies: Student Spirit Events DirectorStudied Public Relations and Communications while furthering my experience.

Study Abroad, Art And Humanities, 4.0 Gpa

Activities and Societies: Studied Art History, Religious Symbolism, Western Culture, Photography and Travel Studies.Participated.