Lizé Baxter

Lizé Baxter Email and Phone Number

Marketing and Consumer Insights Executive @ Deli Spices (Pty) Ltd
Cape Town, WC, ZA
Lizé Baxter's Location
City of Cape Town, Western Cape, South Africa, South Africa
About Lizé Baxter

As an experienced leader and team player, I bring energy, compassion and a touch of competitiveness to an organisation. My independent nature and confident approach to challenging tasks have been demonstrated in successful product launch campaigns and the rebranding and positioning of national brands. Quality time spent in new business development has taught me the dynamics of acquiring, retaining and growing accounts, and I have made a point of understanding the production, distribution and costing disciplines that support the sales teams. I am passionate about ensuring positive customer experiences, and I use my strong organisational, planning and delegating skills to deliver results, whether the focus is external customers, internal departments or shareholders. I thrive on coordinating trade, organisational and shareholder engagements to ensure successful strategy rollouts for external and internal marketing and brand requirements.A recent achievement that I am particularly proud of was the launch of a consumer product, outside of organisation’s usual B2B scope, which within the first year became the company’s fastest selling product. My team’s multi-pronged approach, on a minimal budget, still allowed us to generate and apply insights to traditional POS design and digital and social media development, and develop an exciting brand ambassador campaign. I am proud of my valuable contribution to an organisation and motivating attitude towards my colleagues.

Lizé Baxter's Current Company Details
Deli Spices (Pty) Ltd

Deli Spices (Pty) Ltd

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Marketing and Consumer Insights Executive
Cape Town, WC, ZA
Website:
delispices.co.za
Employees:
396
Lizé Baxter Work Experience Details
  • Deli Spices (Pty) Ltd
    Marketing And Consumer Insights Executive
    Deli Spices (Pty) Ltd
    Cape Town, Wc, Za
  • Deli Spices (Pty) Ltd
    Marketing & Consumer Insights Executive
    Deli Spices (Pty) Ltd Jun 2014 - Present
    Cape Town Area, South Africa
    🔴 Responsible for driving the creation, implementation and management of all marketing initiatives to meet the business objectives and maximise revenue.🔴 Develop and execute comprehensive action plans to grow the Deli Spices corporate and portfolio of brands, with specific requirements for each, on a national scale through consistent and effective marketing initiatives. 🔴 Develop department colleagues to thrive and develop their own talents.🔴 Creative, resourceful leader for all brand management, sponsorship and promotional activities. Innovative approach, conceptualisation, content creation, copy edit, layout and sign-off for all publications, advertising, signage, brand communication and adhoc artwork requests.🔴 Develop briefs, coordinate and execute all print and media requirements including collateral material design, POS and in-store display, production, logistics and distribution. Ensure the Group's brand adheres to the corporate identity set out.🔴 Website and social media management, update content and respond to inquiries.🔴 Retail label management including new design and consistency with brand, quality maintenance, communication and keeping up to date with legal requirements.🔴 Allocate and manage the marketing budget.🔴 Events Management: oversee plan, budget and execution of various events held throughout the year. (Pax 30-300 event sizes)🔴 Relationship management with all stakeholders to add value to their businesses by understanding and assisting with their marketing needs.🔴 Participate in project coordination and work closely with sales head and various departments to enable them to achieve their objectives. To work with and guide partner companies (agencies, suppliers etc.)to produce innovative & effective marketing communication, & ongoing negotiations to ensure best prices & service are received.🔴 Remain abreast of new industry developments, competitor activities & identifying opportunities for brand & sales growth.
  • Alpha Pharm Western Cape
    Sales & Marketing Manager
    Alpha Pharm Western Cape Jun 2008 - Jun 2013
    Cape Town Area, South Africa
    🟦 Developed and led marketing and sales strategy, with various communication platforms to ensure rapid expansion through campaigns to regional pharmacies, doctors, hospitals and health shops to achieve business objectives.🟩 Managed the Marketing-, Customer Liaison-, Telesales- and Reception departments. Recruited staff, identified training requirements, and conducted performance appraisals.🟦 Implemented CRM program to increase productivity with sales and telesales call cycle allocation, weekly monitoring reports and updated databases.🟩 Management and reporting on the telecommunications system, increased effective operations and cost savings to the company.🟦 Grew relationships with key stakeholders.🟩 Strategized with Brand and Product managers to promote and increase sales as per their lines.🟦 Appointed, briefed and coordinated with advertising and promotional agencies; monitored brand identity.🟩 Organized events to facilitate client and supplier interaction, and on-going relations.
  • Gambare (Pty) Ltd
    Corporate Branding Solutions Account Executive
    Gambare (Pty) Ltd Jul 2007 - Feb 2008
    Cape Town Area, South Africa
    🔺 Responsible for New business development.🔺 Met targets through introducing top corporate companies and restoring lost accounts.🔺 Sourced and supplied clients with corporate branded elements to achieve campaign objectives.🔺 Worked with Marketing Managers from various industries.🔺 Strong coordination with inhouse production team to ensure projects delivered on time.
  • Barno Plastics (Pty) Ltd
    Business Development Account Executive
    Barno Plastics (Pty) Ltd Apr 2005 - Jul 2007
    Cape Town Area, South Africa
    ⭕ Responsible for new business development and achieving sales targets.⭕ Development sales strategy to strengthen relationships with new and existing clients.⭕ Identified industry and product trends, used creative initiative to bring new designs to market.⭕ Worked closely with advertising agencies, corporates and hospitality industry.⭕ Prepared weekly sales & forecast reports for directors.⭕ Coordinated closely with Production and Manufacturing teams, to ensure projects delivered on time.
  • Ogilvy Cape Town
    Operations Assistant
    Ogilvy Cape Town Nov 2004 - Feb 2005
    Cape Town Area, South Africa
    💢 Coordinated daily traffic for two studios.💢 Ensured processes were correctly applied and according to schedule.💢 Refreshed Chase program.💢 Filed all general reference sources.💢 Assisted with any administration requests.
  • Jumeirah International Hotel Group
    Executive Club Representative
    Jumeirah International Hotel Group Jul 2003 - Jul 2004
    Dubai
    Facilitated VIP guests stay at hotel in exclusive section.Coordinated transfers, check-in, special requirements.Responsible for account settlements.Liaised with various departments and suppliers to arrange reservations, travel and conference itineraries.Coordinated set procedures for private lounge and ensured security maintained.

Lizé Baxter Education Details

Frequently Asked Questions about Lizé Baxter

What company does Lizé Baxter work for?

Lizé Baxter works for Deli Spices (Pty) Ltd

What is Lizé Baxter's role at the current company?

Lizé Baxter's current role is Marketing and Consumer Insights Executive.

What schools did Lizé Baxter attend?

Lizé Baxter attended Business School Netherlands, Business School Netherlands, University Of Cape Town, Britefire, Aaa School Of Advertising, Varsity College, Varsity College, Stellenbosch University/universiteit Stellenbosch, Vryheid High School.

Who are Lizé Baxter's colleagues?

Lizé Baxter's colleagues are Udo Van Der Westhuizen, Mfusi Yose, Beata Bogucka, Stephen Nxumalo, Nick Dename, Marika Drewes, Non Tim.

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