Lizé Baxter Email & Phone Number

Cape Town, Wc, Za

Cape Town Area, South Africa

🔴 Responsible for driving the creation, implementation and management of all marketing initiatives to meet the business objectives and maximise revenue.🔴 Develop and execute comprehensive action plans to grow the Deli Spices corporate and portfolio of brands, with specific requirements for each, on a national scale through consistent and effective marketing initiatives. 🔴 Develop department colleagues to thrive and develop their own talents.🔴 Creative, resourceful leader for all brand management, sponsorship and promotional activities. Innovative approach, conceptualisation, content creation, copy edit, layout and sign-off for all publications, advertising, signage, brand communication and adhoc artwork requests.🔴 Develop briefs, coordinate and execute all print and media requirements including collateral material design, POS and in-store display, production, logistics and distribution. Ensure the Group's brand adheres to the corporate identity set out.🔴 Website and social media management, update content and respond to inquiries.🔴 Retail label management including new design and consistency with brand, quality maintenance, communication and keeping up to date with legal requirements.🔴 Allocate and manage the marketing budget.🔴 Events Management: oversee plan, budget and execution of various events held throughout the year. (Pax 30-300 event sizes)🔴 Relationship management with all stakeholders to add value to their businesses by understanding and assisting with their marketing needs.🔴 Participate in project coordination and work closely with sales head and various departments to enable them to achieve their objectives. To work with and guide partner companies (agencies, suppliers etc.)to produce innovative & effective marketing communication, & ongoing negotiations to ensure best prices & service are received.🔴 Remain abreast of new industry developments, competitor activities & identifying opportunities for brand & sales growth.

Cape Town Area, South Africa

🟦 Developed and led marketing and sales strategy, with various communication platforms to ensure rapid expansion through campaigns to regional pharmacies, doctors, hospitals and health shops to achieve business objectives.🟩 Managed the Marketing-, Customer Liaison-, Telesales- and Reception departments. Recruited staff, identified training requirements, and conducted performance appraisals.🟦 Implemented CRM program to increase productivity with sales and telesales call cycle allocation, weekly monitoring reports and updated databases.🟩 Management and reporting on the telecommunications system, increased effective operations and cost savings to the company.🟦 Grew relationships with key stakeholders.🟩 Strategized with Brand and Product managers to promote and increase sales as per their lines.🟦 Appointed, briefed and coordinated with advertising and promotional agencies; monitored brand identity.🟩 Organized events to facilitate client and supplier interaction, and on-going relations.

Cape Town Area, South Africa

🔺 Responsible for New business development.🔺 Met targets through introducing top corporate companies and restoring lost accounts.🔺 Sourced and supplied clients with corporate branded elements to achieve campaign objectives.🔺 Worked with Marketing Managers from various industries.🔺 Strong coordination with inhouse production team to ensure projects delivered on time.

Cape Town Area, South Africa

⭕ Responsible for new business development and achieving sales targets.⭕ Development sales strategy to strengthen relationships with new and existing clients.⭕ Identified industry and product trends, used creative initiative to bring new designs to market.⭕ Worked closely with advertising agencies, corporates and hospitality industry.⭕ Prepared weekly sales & forecast reports for directors.⭕ Coordinated closely with Production and Manufacturing teams, to ensure projects delivered on time.

Cape Town Area, South Africa

💢 Coordinated daily traffic for two studios.💢 Ensured processes were correctly applied and according to schedule.💢 Refreshed Chase program.💢 Filed all general reference sources.💢 Assisted with any administration requests.

Dubai

Facilitated VIP guests stay at hotel in exclusive section.Coordinated transfers, check-in, special requirements.Responsible for account settlements.Liaised with various departments and suppliers to arrange reservations, travel and conference itineraries.Coordinated set procedures for private lounge and ensured security maintained.

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