Jacky Lau Email & Phone Number

Hong Kong SAR

Key Roles & Responsibilities-Drove the revamp of a well-known app by performing in-depth market research to uncover user needs and preferences, resulting in a more intuitive interface and a compelling new value proposition.-Created and strategized business development initiatives aimed at increasing revenue streams and enhancing operational.

Hong Kong SAR

• Key Roles & Responsibilities- Collaborated with leaders to develop and execute comprehensive change management strategies, facilitating successful transformation initiatives.- Established and nurtured strong.
• Group-wide AI Incubation Program: Co-led comprehensive AI creativity, education, and adoption initiative impacting over 9,000 employees, resulting in prioritized AI adoption plans across all business units and improved.
• AI Internal Policy and Guideline Development: Co-led the development of internal policies and guidelines for AI implementation in collaboration with internal risk control teams, ensuring adherence to ethical standards.
• Co-drive a large-scale digital transformation initiative with IT and the Consumer Business Group, streamlining business processes across multiple lines of business. Drove the development and adoption of digital.
• Organized ideation events and hackathons, including "The Idea Quest" to motivate employees to share innovative ideas for company growth. Engaged over 1,200 employees through an internal community on Viva Engage.

Hong Kong, Hong Kong SAR

- ImagineHKT, a new team under Group Managing Director Office and Technology Strategy Development department - Develop, adopt digital technologies and platforms to streamline operations and the way our customers being served - Design, develop, and execute data-driven strategies to better understand, anticipate and serve customer needs - Nurture new digital.

Hong Kong SAR

- Strategic analysis of investment opportunities in the China and Hong Kong market.- Assist in the preparation of research reports, including conducting primary research and data gathering.- Prepare financial models and forecasts by collecting and interpreting company data.- Work closely with portfolio manager to translate research insights into investment.

Hong Kong SAR

- Reporting latest roaming market insights to support market positioning- Evaluating daily and weekly business performance to support Sales and Marketing- Analyzing various data of products to support Sales and Marketing

Hong Kong SAR

- Orchestrated and Produced SLASH, which is an internal idea innovation platform, with 7 cross-Business units teammates.- Founded and Implemented comprehensive marketing campaign through email, LinkedIn, Video etc.

Hong Kong SAR

Club Like:- Developed and introduced Staff Offer Program to all HKT/PCCW employees - Designed details and operation process of Affiliate ProgramClub Travel:- Assisted in UAT Testing process and launched new Club Travel Hotel OTA system - Researched and Analyzed data for positioning Club Travel Hotel in HK market- Revamped Marketing Materials of Club Travel.

Hong Kong

- Reported telecommunication market insights to support 1O1O market position.- Presented customers’ profiles analysis to support accurate market targeting.- Participated in UAT Testing of 1O1O Website and Apps.

Hong Kong

- To assist in the execution of the Eastern District Signature Project Scheme.- To assist in conducting research in Eastern District administration.

Hong Kong

- Collaborate with accounting team and prepare annual return on a monthly basis

Prague, The Capital, Czech Republic

- Helped CCO and Marketing Director with market insight- Evaluated a 3-years business plan for exports to China. - Researched data for Chinese beer market, main players, market drivers, etc

Hong Kong

- Integrated and evaluated the information of VIP client across the Asia pacific region.- Suggested latest technology to improve department.- Participated in a creative marketing project with other trainees.