Lauri Baker Email and Phone Number
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Media & adtech executive with over two decades of sales, marketing, and business development experience, including Infillion/TrueX, Discovery, Verizon Media, The Huffington Post, and Yahoo!. Unique perspective on utilizing media, creativity, and 1st party data to inform, automate, and deliver pioneering business outcomes. Known for auditing organizational structures and creating successful product roadmaps alongside go-to-market strategies that deliver accelerated business growth.► PUBLIC SPEAKINGIAB, Programmatic World Forum, Streaming Media East, TTD Programmatic NewFronts, Digiday (Publisher and Brand Summits), AdWeek, Cannes Lions (France), AMA, The Future Forum (Australia), The Marketing Forum, ClickZ, The Media Future Summit, Brand Strategy Summit, NYU Stern School of Business, UM Ross, UWV, and more.
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Senior Vice President, Head Of PartnershipsKerv.AiNew York, Ny, Us -
Senior Vice President, Head Of PartnershipsKerv Interactive Oct 2024 - PresentAustin, Texas, UsIn my role as Senior Vice President, Head of Partnerships at KERV Interactive, I guide partnership strategies, lead national ad sales, and deepen relationships with brands and agencies. By accelerating growth and scaling innovative solutions, my team delivers powerful results for our partners, enabling brands to engage consumers in more meaningful ways. -
Senior Vice President Strategic PartnershipsInfillion Dec 2021 - Oct 2024New York, New York, UsAs the head of strategic partnerships, I lead the company's mission-critical relationships with media, technology and channel partners. Overseeing business development and partner sales, my focus is to fulfill the promise of technology by facilitating the ability to connect people and brands more deeply while informing innovation and go-to-market priorities. -
Chief Operating Officer, Strategic AdvisorPause Commercials (Formerly Pop Up Commercials) Mar 2020 - Mar 2022As an Advisory Board Member and former head of operations and revenue, I helped steer the business development efforts, and strategic partnerships across the lumascape. Further, I collaborated with the founder to streamline pause-ad adoption across OTT and gaming in order to deliver on our strategic business plan. -
Svp Sales, Head Of Tv Everywhere & StreamingDiscovery Inc Jul 2017 - Feb 2020New York, UsOver the course of three years, I developed and led a team of 20+ multifaceted professionals to drive revenue and go-to-market positioning and strategy for DiscoveryGO. I had the responsibility to strategize product development and sales roadmaps to enhance advertiser experience and ensure high-grossing revenues. My key achievements: • Successfully launched DiscoveryGO by implementing best practices; outperforming revenue goals• Accelerated OTT ad revenue by 615% contributing 3 points of annual bottom-line growth to Discovery• Enabled 119% Upfront growth by orchestrating OTT strategy• Improved new business growth by 3x by transforming CTV sales strategy and ad offerings -
Media Sales ConsultantThrive Global Feb 2017 - May 2017New York, Ny, UsAs the Media Partnerships & Sales Consultant during the launch of Thrive, I advised on consumer sales strategy, go-to-market materials and secured strategic partnerships driving significant revenue. -
Svp, Sales & MarketingOdyssey Online Mar 2016 - Feb 2017New York, New York, UsDeveloped national sales & marketing organization of 15 people. Implemented best practices and integrated revenue model as well as structured go-to-market strategy, navigating end-to-end activities of branded content, native advertising, and programmatic. Key Achievements:• Launched the Odyssey brand on a national scale yielding an $18M pipeline in under 12 months -
Vice President, Content Sales, AolVerizon Media Mar 2015 - Mar 2016New York, New York, UsPromoted to lead a team of 23 employees dual reporting into CEO, AOL Content Brands and SVP, Global Sales. As the head of a new AOL content sales division, I oversaw a profit / loss of $100MM. Key Achievements:• Boosted revenue growth by 1.5x in one year through defining and deploying corporate content sales strategy• Leveraged proprietary data to architect and close AOL’s largest individual deal with Sleep Number, increasing historical spend by 20x -
Vice President, Head Of Brand Strategy & Sales, The Huffington Post (Acquired By Aol)Verizon Media Sep 2010 - Mar 2015New York, New York, UsI was Co-Founder of HuffPost Partner Studio and Member of Arianna Huffington's Executive Team. I spearheaded 40 persons to strategically advance towards achievement of new data-driven branded-content business goal. Key Achievements:• $50M of new business by pioneering new native advertising revenue stream.• Surpassed revenue targets and enabled double-digit growth each year at a 50%+ close rate.• Ideated and launched numerous award-winning branded content campaigns in partnership with Johnson & Johnson, Cisco, Goldman Sachs, Chipotle, Clorox, Disney, and more• Recognized in NewsCred’s 50 most influential content marketers and pioneers in the world of native advertising and branded content.
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Strategic Account Director, CpgYahoo! Dec 2006 - Sep 2010Sunnyvale, Ca, UsAs an IC, I managed client accounts, with a focus on CPG. Furthermore, I collaborated with customers and our product teams and captured two first of its kind, multi-year content integrations with Kraft Foods and My Coke Rewards, resulting in 4x revenue growth. I also outperformed sales goals by 50% through leveraging new shopper-data targeting for CPG / Grocery clients. -
Director, Strategic AccountsBusiness Week Magazine 2005 - 2006London, Hackney, GbAs the Director of Strategic Accounts at The McGraw-Hill companies, I lead our first ever cross-property sales effort to drive collaboration across BusinessWeek, Aviation Week, McGraw-Hill Construction and Platts. In this position, I was able to drive strategic planning and sales for our top advertisers. -
Account ManagerBusiness Week Magazine 1997 - 2006London, Hackney, GbOver the coarse of 10 years working at BusinessWeek magazine, I was able to hone my skills in marketing, packaging, presenting and media sales. With a focus on corporate B2B clients I consistently met sales goals and over-achieved on numerous occasions. I'm truly grateful for the best-in-class skills I learned from some of the greatest leaders in the business while at BusinessWeek/McGraw-Hill.
Lauri Baker Skills
Lauri Baker Education Details
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Western Michigan UniversityMusical Theatre
Frequently Asked Questions about Lauri Baker
What company does Lauri Baker work for?
Lauri Baker works for Kerv.ai
What is Lauri Baker's role at the current company?
Lauri Baker's current role is Senior Vice President, Head of Partnerships.
What is Lauri Baker's email address?
Lauri Baker's email address is la****@****eek.com
What is Lauri Baker's direct phone number?
Lauri Baker's direct phone number is +121254*****
What schools did Lauri Baker attend?
Lauri Baker attended Western Michigan University.
What are some of Lauri Baker's interests?
Lauri Baker has interest in Children, Education, Environment, Animal Welfare, Arts And Culture, Health.
What skills is Lauri Baker known for?
Lauri Baker has skills like Digital Strategy, Digital Media, Blogging, Mobile Advertising, Integrated Marketing, Digital Marketing, Online Advertising, Marketing, Content Strategy, Sales, Advertising, Mobile Marketing.
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