Lauri Baker Email & Phone Number

New York, NY, US

Austin, Texas, US

In my role as Senior Vice President, Head of Partnerships at KERV Interactive, I guide partnership strategies, lead national ad sales, and deepen relationships with brands and agencies. By accelerating growth and scaling innovative solutions, my team delivers powerful results for our partners, enabling brands to engage consumers in more meaningful ways.

New York, New York, US

As the head of strategic partnerships, I lead the company's mission-critical relationships with media, technology and channel partners. Overseeing business development and partner sales, my focus is to fulfill the promise of technology by facilitating the ability to connect people and brands more deeply while informing innovation and go-to-market priorities.

As an Advisory Board Member and former head of operations and revenue, I helped steer the business development efforts, and strategic partnerships across the lumascape. Further, I collaborated with the founder to streamline pause-ad adoption across OTT and gaming in order to deliver on our strategic business plan.

New York, US

• Over the course of three years, I developed and led a team of 20+ multifaceted professionals to drive revenue and go-to-market positioning and strategy for DiscoveryGO. I had the responsibility to strategize product.
• Successfully launched DiscoveryGO by implementing best practices; outperforming revenue goals
• Accelerated OTT ad revenue by 615% contributing 3 points of annual bottom-line growth to Discovery
• Enabled 119% Upfront growth by orchestrating OTT strategy
• Improved new business growth by 3x by transforming CTV sales strategy and ad offerings

New York, NY, US

As the Media Partnerships & Sales Consultant during the launch of Thrive, I advised on consumer sales strategy, go-to-market materials and secured strategic partnerships driving significant revenue.

New York, New York, US

• Developed national sales & marketing organization of 15 people. Implemented best practices and integrated revenue model as well as structured go-to-market strategy, navigating end-to-end activities of branded content.
• Launched the Odyssey brand on a national scale yielding an $18M pipeline in under 12 months

New York, New York, US

• Promoted to lead a team of 23 employees dual reporting into CEO, AOL Content Brands and SVP, Global Sales. As the head of a new AOL content sales division, I oversaw a profit / loss of $100MM. Key Achievements:
• Boosted revenue growth by 1.5x in one year through defining and deploying corporate content sales strategy
• Leveraged proprietary data to architect and close AOL’s largest individual deal with Sleep Number, increasing historical spend by 20x

New York, New York, US

• I was Co-Founder of HuffPost Partner Studio and Member of Arianna Huffington's Executive Team. I spearheaded 40 persons to strategically advance towards achievement of new data-driven branded-content business goal. Key.
• $50M of new business by pioneering new native advertising revenue stream.
• Surpassed revenue targets and enabled double-digit growth each year at a 50%+ close rate.
• Ideated and launched numerous award-winning branded content campaigns in partnership with Johnson & Johnson, Cisco, Goldman Sachs, Chipotle, Clorox, Disney, and more
• Recognized in NewsCred’s 50 most influential content marketers and pioneers in the world of native advertising and branded content.

Sunnyvale, CA, US

As an IC, I managed client accounts, with a focus on CPG. Furthermore, I collaborated with customers and our product teams and captured two first of its kind, multi-year content integrations with Kraft Foods and My Coke Rewards, resulting in 4x revenue growth. I also outperformed sales goals by 50% through leveraging new shopper-data targeting for CPG /.

London, Hackney, GB

As the Director of Strategic Accounts at The McGraw-Hill companies, I lead our first ever cross-property sales effort to drive collaboration across BusinessWeek, Aviation Week, McGraw-Hill Construction and Platts. In this position, I was able to drive strategic planning and sales for our top advertisers.

London, Hackney, GB

Over the coarse of 10 years working at BusinessWeek magazine, I was able to hone my skills in marketing, packaging, presenting and media sales. With a focus on corporate B2B clients I consistently met sales goals and over-achieved on numerous occasions. I'm truly grateful for the best-in-class skills I learned from some of the greatest leaders in the.