Larry Jefski Email & Phone Number

Boston, Massachusetts, US

• Received President's Club awards for being one of the top two digital consultants during 2019 and 2021.
• General account management of CarGurus SEM customers.
• Responsible for analyzing dealer’s performance and consulting on changes to improve website traffic.
• On-boarding of new SEM customers and development of relationships with dealer’s digital marketing teams.
• Proactively consult with dealerships to solve issues and address challenges.
• Meeting regularly with cross-functional departments (product management, operations, finance) to influence and guide improvements to the SEM platform.

Mclean, Virginia, US

• Promoted to advanced consulting team where I manage 120+ top-level clients across all industries, including automotive, retail / ecommerce, SAAS, and service based industries on a local and national / international.
• Actively drove usage and adoption of WordStream’s PPC Advisor software by onboarding and training clients.
• Chosen to be part of new consulting initiatives, including full turnkey client PPC account build out offering.
• Received company award for being only client manager to have 0% client churn in any given month, to date.
• Developed and presented trade show / event marketing seminar (From PPC to In Person) at Google Austin, Texas.
• Regularly met with Product Management teams to influence and guide improvements to the WordStream platform.

Mclean, Virginia, US

WordStream is one of Google's largest Premier SMB Partners that provides a paid-search software solution designed to streamline AdWords, Facebook, and Bing campaign management.

• Managed $200k in yearly retainers as a HubSpot Certified marketing manager, helping clients achieve marketing KPI goals and increase leads through the use of both content/inbound marketing and traditional outbound.
• Acted as client project manager for internal design, web development, and editorial teams to ensure projects were staffed and delivered on time and within scope.
• Developed and implemented the strategy, content, and delivery of full-fledged inbound/content marketing campaigns.
• Created in depth buyer persona reports based on third party research, qualitative interviews, and quantitative surveys.
• Setup marketing automation and lead nurturing of client marketing and sales processes using HubSpot software.
• Wrote copy for website and landing pages, email campaigns, calls to action, infographics, and premium content offerings.

New York, NY, US

• Account Management Work:
• Served as main point of contact for clients; engaged in active communications to ensure objectives were met.
• Managed digital, mobile, and video campaigns (CPM, CPC, and CPA) through the entire campaign cycle.
• Reviewed creative work to ensure it met requirements, routed work through launch and traffic.
• Resolved audit factor discrepancies and pixel issues to ensure campaigns delivered fully.
• Processed monthly invoicing and billing, resolved issues and actualized budgets where needed.

Boston, Massachusetts, US

• Account Management: Novartis Pharmaceuticals (Diovan, Exforge, Tekturna)
• Worked on client’s print and digital account, providing support for their top selling drug lines.
• Assisted with creative development / project management cycle by proofing and routing work in production.
• Utilized action reports to ensure client promotional needs were met and delivered.
• Ensured client copy met with FDA / OPDP approval before release to public.
• Performed competitive research reports for senior management using Competitrack application.

• Developed and implemented first ever campus marketing campaign, increased brand awareness and enrollment.
• Created promotional events, statistically gauged their effectiveness, and made improvements.
• Generated artwork and copy for advertisements for both Suffolk University and national audiences.
• Led a multiple university group in guerilla marketing campaign during the 2012 Boston Marathon.
• Created all weekly (20+) content articles specific to the Suffolk University area of the website.

Irving, Texas, US

• Created and configured Microsoft LiveMeeting product training sessions for clients.
• Worked with clients to ensure all training deliverables in their contracts were met.
• Was first response resolution for all technical issues surrounding LiveMeeting sessions.
• Re-contracted former customers through the development and implementation of targeted communications.