Larry Jefski Email & Phone Number

Boston, Massachusetts, Us

• Received President's Club awards for being one of the top two digital consultants during 2019 and 2021.• General account management of CarGurus SEM customers.• Responsible for analyzing dealer’s performance and consulting on changes to improve website traffic.• On-boarding of new SEM customers and development of relationships with dealer’s digital marketing teams.• Proactively consult with dealerships to solve issues and address challenges.• Meeting regularly with cross-functional departments (product management, operations, finance) to influence and guide improvements to the SEM platform.• Responsible for educating dealers on how to maximize the value of Search Engine Marketing by leveraging CarGurus SEM tools, reports, and best practices.

Mclean, Virginia, Us

• Promoted to advanced consulting team where I manage 120+ top-level clients across all industries, including automotive, retail / ecommerce, SAAS, and service based industries on a local and national / international scale.• Actively drove usage and adoption of WordStream’s PPC Advisor software by onboarding and training clients.• Chosen to be part of new consulting initiatives, including full turnkey client PPC account build out offering.• Received company award for being only client manager to have 0% client churn in any given month, to date.• Developed and presented trade show / event marketing seminar (From PPC to In Person) at Google Austin, Texas.• Regularly met with Product Management teams to influence and guide improvements to the WordStream platform.• Actively maintained certifications in AdWords, Google Analytics, Bing, and the HubSpot software platforms.

Mclean, Virginia, Us

WordStream is one of Google's largest Premier SMB Partners that provides a paid-search software solution designed to streamline AdWords, Facebook, and Bing campaign management.

• Managed $200k in yearly retainers as a HubSpot Certified marketing manager, helping clients achieve marketing KPI goals and increase leads through the use of both content/inbound marketing and traditional outbound efforts. • Acted as client project manager for internal design, web development, and editorial teams to ensure projects were staffed and delivered on time and within scope.• Developed and implemented the strategy, content, and delivery of full-fledged inbound/content marketing campaigns.• Created in depth buyer persona reports based on third party research, qualitative interviews, and quantitative surveys.• Setup marketing automation and lead nurturing of client marketing and sales processes using HubSpot software.• Wrote copy for website and landing pages, email campaigns, calls to action, infographics, and premium content offerings.• Designed web graphics using Photoshop and Canva for use on client websites, emails, and call to action buttons.• Wrote email nurturing and re-engagement campaigns that delivered positive ROI and furthered client sales funnels.• Created and maintained successful Twitter and LinkedIn social media campaigns for both client and internal company use.• Authored weekly blogs plots using SEO and amplification best practices to improve brand awareness and search results.• Conducted A/B testing to deliver optimized results, focused on getting clients the best ROI from their marketing budget.

New York, Ny, Us

Account Management Work:• Served as main point of contact for clients; engaged in active communications to ensure objectives were met.• Managed digital, mobile, and video campaigns (CPM, CPC, and CPA) through the entire campaign cycle.• Reviewed creative work to ensure it met requirements, routed work through launch and traffic.• Resolved audit factor discrepancies and pixel issues to ensure campaigns delivered fully.• Processed monthly invoicing and billing, resolved issues and actualized budgets where needed.• Designed campaign wrap decks, screenshot decks, and reporting decks for client and agency use.• Supported 4 account managers and 6 media sellers, helping to fulfill (40+) daily campaign needs.Planning / Sales Work:• Developed RFP’s and media plans with budgets up to $1mm that successfully met client KPI.• Increased revenue by extending and upselling existing client campaigns.• Built and maintained opportunities in Salesforce for new and ongoing client campaigns.• Analyzed campaign delivery and performance reporting using advanced Excel functions.• Optimized campaigns to client KPI using data, made strategic improvements in delivery through budget allocation shifts.

Boston, Massachusetts, Us

Account Management: Novartis Pharmaceuticals (Diovan, Exforge, Tekturna)• Worked on client’s print and digital account, providing support for their top selling drug lines.• Assisted with creative development / project management cycle by proofing and routing work in production.• Utilized action reports to ensure client promotional needs were met and delivered.• Ensured client copy met with FDA / OPDP approval before release to public.• Performed competitive research reports for senior management using Competitrack application.• Involved in brand brainstorming for new product packaging.• Tracked daily competitive activity in healthcare space / escalated strategic insights to management.• Interfaced with clients during weekly status calls and updated group project timeline, status reports as necessary.• Reviewed, processed monthly client billings.Additional Client Work:• Created presentations detailing brand analysis and online presence at both macro and micro level for new, current business.• Monitored and documented offsite local and national focus groups for consumer insight to help build 2013 Novartis brand strategy.• Created up to date “HealthCare Immersion” onboarding deck for new pharmaceutical team hires.• Researched, presented background information to Account and Creative teams for new client strategic partnership (AMGA).• Worked on client project (CSO) with Planning and Strategy team to promote organizational planning, branding for client.• Analyzed CIGNA professional conference, provided insight into customer communication for senior management.• Created report compiling unbranded competition campaigns for ongoing Alcon client strategy.• Gathered insights for new business pitch by analyzing focus groups for new beverage line.• Volunteered on Good Samaritans “Happier Boston” campaign.

• Developed and implemented first ever campus marketing campaign, increased brand awareness and enrollment.• Created promotional events, statistically gauged their effectiveness, and made improvements.• Generated artwork and copy for advertisements for both Suffolk University and national audiences.• Led a multiple university group in guerilla marketing campaign during the 2012 Boston Marathon.• Created all weekly (20+) content articles specific to the Suffolk University area of the website.

Irving, Texas, Us

• Created and configured Microsoft LiveMeeting product training sessions for clients.• Worked with clients to ensure all training deliverables in their contracts were met.• Was first response resolution for all technical issues surrounding LiveMeeting sessions.• Re-contracted former customers through the development and implementation of targeted communications.