Laura J. Hanks

Laura J. Hanks Email and Phone Number

Sales | Marketing | Strategy Executive for high-tech global B2B industries | Delivering above average growth through increased customer engagement @ Sealevel Systems
Laura J. Hanks's Location
Orange County, California, United States, United States
Laura J. Hanks's Contact Details
About Laura J. Hanks

As a senior sales, marketing and business development leader, my career progression encompasses the entire product lifecycle with a consistent emphasis on customer experience, building a positive culture and delivering strategic growth. TRUSTED PARTNER TO INTERNAL AND EXTERNAL CUSTOMERSIt all starts with listening and gaining a deeper understanding of underlying needs, along with business objectives. Whether it’s developing new relationships or mending damaged ones, I have a history of building long-term trusted partnerships. EMPATHETIC LEADER WITH A PASSION FOR CULTUREI thrive on creating engaged, innovative and inclusive teams, even in the midst of economic chaos and organizational upheaval. As an experienced and empathetic leader, I’ve successfully improved both internal and external team dynamics, while delivering on strategic initiatives.BIG PICTURE THINKERMy creative nature coupled with my "Out-of-the-Box" thinking allow me to navigate today’s customer and business challenges and envision differentiated strategies for long-term growth. ‘UTILITY’ PLAYER WHO CAN ADAPT TO THE NEEDS OF THE ORGANIZATION I have over 20 years in high-tech B2B products & services experience, ranging from market research, VOC, competitive analysis, and marketing to business development, channel management, strategic planning, and international business. Select Accomplishments:• Significantly improved supplier ratings with top customers by partnering with engineering and operations to focus teams on “customer satisfaction” and drive improvements directly impacting quality and on-time delivery• Expanded existing contracts and awarded several high value new pursuits by restructuring sales team to KAM-model to better align with customer needs and improve customer service levels • Selected as corporate-wide culture change champion. Increased employee engagement by leading a variety of global initiatives including facilitating 70+ culture workshops and webinars• Improved team engagement level from 44% to 90% through organizational and team development, empathetic and transparent leadership, clear goal setting and frequent communication• Garnered 220 bps OI improvement by driving strategic plan development for new business units including technology roadmaps, differentiated customer experience and global distribution strategyKnown for my positive attitude, strategic insights and commitment to excellence, I am passionate about balancing company, customer and employee needs to create win-win-win scenarios.

Laura J. Hanks's Current Company Details
Sealevel Systems

Sealevel Systems

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Sales | Marketing | Strategy Executive for high-tech global B2B industries | Delivering above average growth through increased customer engagement
Laura J. Hanks Work Experience Details
  • Sealevel Systems
    Western Regional Sales
    Sealevel Systems Jun 2024 - Present
    Liberty, South Carolina, United States
    Sales executive working with innovative technology companies in the automation, manufacturing, aerospace, defense, medical, public safety, energy, and transportation industries to solve complex I/O and embedded computing challenges.
  • Lj Hanks Consulting
    Senior Sales & Marketing Consultant
    Lj Hanks Consulting Sep 2011 - Present
    Huntington Beach, California, United States
    • Providing Sales & Product Marketing Strategic Plans and Social Media Campaign Plans to small & medium businesses• Corporate Branding• Developing Win Strategy, Proposals and Proposal Team Development• Customer Relationship Management and Business Development Support
  • Kaon Interactive
    Director - Strategic Accounts
    Kaon Interactive Mar 2022 - Sep 2023
    Orange County, California, United States
    Strategic consultative sales leader, working with leading life sciences, IT, and industrial enterprises to design, develop, deploy, and evolve world-class interactive digital customer experiences.
  • Mercury Systems
    Sr. Director Brand Experience
    Mercury Systems Dec 2018 - Feb 2021
    Cypress, Ca
    Leading a team of creative and content developers focused on brand experience for all stakeholders including employees, customers, investors, partners and industry influencers. We work as part of an integrated marketing team to elevate the Mercury Systems brand and bring our purpose, Innovation That Matters, to life.Promoted from previous role as Director of Solutions Marketing for Mercury Defense Systems, Inc., leading the product and solutions marketing strategy for a high tech high growth commercial electronics organization developing advanced radar, communications and electronic warfare, test, training and tactical systems. Responsible for providing market and competitive intelligence, product strategy, positioning and promotion, including VOC, thought leadership, value proposition and customer experience.
  • Crewsafe®
    Vice President Business Development
    Crewsafe® Jun 2018 - Aug 2018
    Irvine, Ca
    Vice President of Business Development, Sales & Marketing for CrewSafe, an innovative provider of safety products and solutions for the food service, retail and industrial markets. Building strategic partnerships with customers to solve some of their most challenging safety and brand protection issues.
  • Dow-Key Microwave
    Director Sales & Marketing
    Dow-Key Microwave Sep 2017 - May 2018
    Ventura, Ca
    Led team of high performing sales, marketing and customer experience professionals in the high-tech commercial aerospace, telecommunications, space and satellite markets.
  • Itt Interconnect Solutions
    Director Strategy Business Development
    Itt Interconnect Solutions Apr 2013 - Sep 2017
    Irvine, Ca
    Strategic Marketing leader driving growth through market intelligence, strategic planning, VOC, business intelligence, channel development and sales support.
  • Ducommun Incorporated
    Director Of Business Development
    Ducommun Incorporated Dec 2007 - Jul 2011
    Carson, Ca
    Director of Business Development for the Human-Machine Interface (HMI) product line. Responsible for product strategy development, proposals, contract negotiations, marketing/advertising strategy, customer development and relationship management.
  • Kor Electronics
    Senior Program Manager
    Kor Electronics Sep 2005 - Dec 2007
    Program Management responsibilities including: contract/SOW reviews; proposal development; negotiations; program schedule and budget planning/management; primary customer liason.
  • L3 Technologies
    Program Manager - Gps And Displays
    L3 Technologies Mar 2003 - Sep 2005
    Anaheim, Ca
    Proposal and Program Manager for high-tech GPS and ruggedized Displays products. Full P&L, budget, and schedule accountability supporting new product development. Primary customer interface and follow-on business development responsibility.
  • Ericsson
    Global Product Manager
    Ericsson 1998 - 2002
    Brea, Ca
    Senior product management for enterprise applications including end user applications, unified communications, speech-enabled directory services, IP-telephony, and system and network management. Developed wire-lined and wireless solutions across Enterprise and public infrastructure. Excellent teamwork with engineering, 3rd party developers, OEM partners, sales channels, marketing, and service from product conception through production.

Laura J. Hanks Skills

Product Management Product Marketing Strategic Planning New Business Development Competitive Analysis Business Development Negotiation Strategic Partnerships Strategy Process Improvement Program Management Risk Management Proposal Writing Leadership Cross Functional Team Leadership Product Development Management Product Launch Marketing Crm Proposal Management Business Strategy Integration Marketing Strategy Sales Six Sigma Team Building Launching Of New Products Business Planning Manufacturing Market Analysis Mergers And Acquisitions P&l Management Sales Management Customer Relationship Management Customer Satisfaction Engineering Global Business Development International Business Market Research Organizational Development Product Planning Project Management Software Product Management

Laura J. Hanks Education Details

Frequently Asked Questions about Laura J. Hanks

What company does Laura J. Hanks work for?

Laura J. Hanks works for Sealevel Systems

What is Laura J. Hanks's role at the current company?

Laura J. Hanks's current role is Sales | Marketing | Strategy Executive for high-tech global B2B industries | Delivering above average growth through increased customer engagement.

What is Laura J. Hanks's email address?

Laura J. Hanks's email address is lh****@****rcy.com

What is Laura J. Hanks's direct phone number?

Laura J. Hanks's direct phone number is +171439*****

What schools did Laura J. Hanks attend?

Laura J. Hanks attended University Of Southern California, University Of Southern California.

What are some of Laura J. Hanks's interests?

Laura J. Hanks has interest in Children, Civil Rights And Social Action, Environment, Education, Science And Technology, Arts And Culture, Health.

What skills is Laura J. Hanks known for?

Laura J. Hanks has skills like Product Management, Product Marketing, Strategic Planning, New Business Development, Competitive Analysis, Business Development, Negotiation, Strategic Partnerships, Strategy, Process Improvement, Program Management, Risk Management.

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