Lindsay Hilger Email & Phone Number

Bloomington, Minnesota, United States

Minnetonka

Communicate and collaborate with key stakeholders and business partners to achieve the optimal candidate website experience.Lead the UHG Analytics Team, which involves utilizing Siteimprove, Google Analytics and Tableau tools to analyze quarterly results, optimize company website, and ensure a strong user experience for all website visitors.Partner with internal stakeholders to craft effective content strategies connected to business strategy.Collaborate with web development team and IT consultants to optimize and troubleshoot, and with Marketing and Creative teams to ideate and iterate on messaging and content -- Monitors industry trends and adjusts the content strategy as needed.Oversaw email communication execution, A/B testing, and content optimization utilizing Marketing Cloud Content Builder and Dreamweaver.Served as the Product Owner of both ON24 and Brazen virtual platforms, including incorporating the tools into overall team objectives for internal talent engagement and hands on execution of tool performance.

Minnetonka

Maintain and develop global Fortune 6 careers website, which involved quality assurance and experience optimization.Ensured that content met business and creative objectives and aligned to UHG’s brand guide.Responsible for daily execution and development of CMS tool to improve user experience.Performed deep analysis of global marketing metrics using Google Analytics.Collaborated internationally on global marketing initiatives with detailed focus on personalized content.

Planning, buying and execution of digital advertising campaigns. Inclusive of reporting and analyzing campaign performance with key insights for campaign optimization. Maintenance of budgeting and vendor relations.Analyst for internal RTB trading desk specializing in programmatic buying.

Roseville

Responsible promoting and planning three nationwide endurance events, community relations, recruitment, and fundraising initiatives for three half-marathons annually.Created promotional content for Twitter, Facebook, Mail Chimp and Pinterest.Selected from >40 managers nationwide to serve on the Alumni Task Force.Generated >$250,000 in revenue in one year through fundraising events and cross-functional collaboration.

Create collateral for clients ranging from credit unions to hospitals across the U.S.Actively participate with an editorial staff and design team on a daily basis as a junior member of the team.Attend webinars and seminars hosted by leaders in the marketing industry to gauge market atmosphere.

Responsible for maintaining and updating all web content on a daily basis.Provide leadership for community outreach efforts involving Saint Paul parks and recreation centers.Conduct research for possible communications improvement for Saint Paul Parks and Recreation.

Provide assistance to directors of Public Affairs by producing academic research, written content for the web, and a wide range of published materials. Responsible for coordinating multiple charity events raising over $150,000 with over 800 people in attendance. Key contributor in internal brainstorm meetings which have resulted in improved logistical tactics for events. Proactive in assisting two extremely busy public affairs directors in a variety of day-to-day tasks.

Served as a both play-by-play and color announcer as well as engineer for university sporting eventsRequested by MN Sports Network to provide live color commentary for the 2008 Minnesota State Girls Volleyball Tournament