With over fifteen years of experience in personal brand development, Leon Haasbroek has made a significant impact in the fashion and entertainment industries. His expertise spans across models, designers, established brands, and celebrities, showcasing his deep understanding of how social equity drives positive self-brand awareness.Leon has been instrumental in consulting businesses on their brand image and advising influential individuals on the importance of their personal and public personas. He has guided many of South Africa’s most influential figures through the brand-building process.In his new role as Editor-At-Large for Dossier Magazine, one of South Africa's premier fashion magazines, Leon continues to shape the industry with his keen insights and editorial direction.As the director of two prominent businesses, Leon plays a pivotal role in the entertainment and fashion sectors. HAGO Consultancy is celebrity relations consultancy specializing in negotiating contracts and maintaining relationships between celebrities/influencers and clients. Notable clients include renowned designers JJ Schoeman and Palesa Mokubung of Mathsho, as well as celebrities: Margo Fargo, Sandile Mahlangu, Dr. Fezile Mkhize and Jonathan Boynton-Lee.ljhpr, is a fashion brand consultancy, which focuses on promoting the Creative and Cultural Industry sector in South Africa globally. Leon was responsible for Naomi Campbell's appearance at the 2019 Forbes Leading Women Summit and has an extensive global footprint in the modelling industry. He collaborates closely with South African Fashion Week, ensuring the placement of influential guests in the front row to enhance brand equity and capture the perfect media moments.Additionally, Leon pioneered the inclusion of TikTok influencers as front-row guests at South African Fashion Week, leveraging digital content creators to drive aspirational messages to a broader audience, especially in the post-COVID-19 landscape.