Managed multiple video production projects including social media marketing strategies providing, video production planning, execution, sponsor and stakeholders’ communication to meet clients’ marketing needs

- Initiated and created marketing strategies and content calendar to align with EV.com branding in different stages- Produced and managed content for EV.com branding promotion on multi-social-media-platforms to engage the audience

- Planned, scheduled and created social media content that maintains a consistent on-brand style and voice, optimized for business goals- Developed, execute and analyzed social media campaigns for product launches and events- Assessed interaction and engagement on each platform, review monthly reporting on analytics and develop action plans where necessary

Worked closely and reported to the Director of Communication for the creation, development, and execution of digital media outreach for China-Ready Virtual Mission for Indigenous Business Leaders, CCBC 44th AGM Business Forum, and 8th Canada China Business Excellence Awards programs

Responsible for the end-to-end production of creative video projects collaborating with other stakeholders from development to delivery using various communication approaches effectively engaging learners, supporting faculty and the surrounding Humber community

Currently, I am working on the Columbia International College (CIC) promotion video project, which including CIC Top Achiever, various events, and students' experience trips and graduation ceremonies.As a bilingual (Mandarin / Cantonese, English) producer and video editor, I am not just editing videos like a job, but emotionally showcasing the STORIES the subjects shared with me. If you ask me, what's my strength? I would say, I am a good listener and storyteller.

Directed and wrote “City View”, a Mandarin language news program. Tasks included:- Formulated stories at weekly story meetings, researched information, contacted interview subjects, interviewed guests, wrote scripts, promotion features, voiceovers; collaborated with cameramen and post-editor to final production.- Translated spoken English and Cantonese into Mandarin Chinese written form for subtitles for show.- Collaborated with other program groups, including topics discussing, footage sharing.

- Assisted in the organization of Fairchild Media Group’s special events and press conferences, including Miss Chinese Pageant of Toronto 2015 and Mandarin Profile Awards 2016- Collaborated with the Editorial Department of Sing Tao Daily and Ming Pao Weekly to ensure the accuracy of television program schedules for Fairchild Television

- Created and launched the award-winning news program NEWSTALK, leading a team of 5 and establishing it as a top-rated show- Enhanced audience engagement by implementing innovative social media strategies on Weibo and WeChatContributed to high-profile productions, including live shows, the award-winning documentary, and the acclaimed microfilm- Represented TVS at the National Television Advanced Forum, collaborating with top industry executives, and mentored interns in media production and storytelling