Dynamic and results-oriented professional with a proven track record in sports and entertainment sales, experiential marketing, and leadership. With over 20 years of experience, I excel in leading all aspects of sales efforts that consistently exceed revenue targets and drive audience growth. Adept at recruiting, training, and empowering high-performing sales teams, I have a strong ability to establish and implement forward-thinking sales strategies, pricing structures, and innovative programs to drive new business. My expertise in managing departmental P&L, directing retention strategies, and fostering positive team culture through cross-collaboration initiatives make me an ideal candidate for achieving and surpassing revenue and attendance goals. Additionally, my proficiency in developing and understanding of KPI analytics, research, and industry benchmarking further complement my skill set.