I am a dynamic and results-driven marketing specialist with a strong background in online marketing, brand strategy, and user experience. Over the past few years, I have honed my expertise through various roles, from managing social media strategies and community engagement to conducting in-depth user research. I am passionate about creating innovative marketing solutions and delivering measurable results in fast-paced industries such as education and automotive. With a solid foundation in both advertising and public relations, I excel at building relationships, driving brand growth, and enhancing user experiences. I am looking for opportunities in the consulting industry, with a focus on marketing, strategy, and user experience consulting. With a solid background in digital marketing, brand strategy, and market research, I am eager to apply my analytical skills and industry insights to help businesses optimize their operations, enhance customer engagement, and drive sustainable growth.
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Online Marketing SpecialistNew Oriental Education & Technology Group Dec 2022 - Apr 2024Hangzhou, Zhejiang, ChinaDeveloped and executed a comprehensive community management framework for user groups, increasing member engagement by 60% and achieving a 7% year-over-year growth in new member registrations.Led online recruitment campaigns, attracting over 500 potential students through targeted advertising and marketing activities, achieving 120% of the annual enrollment goal.Planned and organized marketing events, such as online webinars, resulting in over 3,000 participants and generating over 100 new leads.Created promotional content for courses, achieving over 50,000 views across various social media platforms.Built and maintained relationships with key university departments, establishing partnerships with 5 institutions. -
Brand Strategy SpecialistWuchan Zhongda International Group Co., Ltd. Jul 2022 - Nov 2022Hangzhou, Zhejiang, ChinaConducted market research and competitor analysis to develop comprehensive brand strategies, evaluating brand performance using key metrics.Managed company social media accounts and improved website traffic by 12% month-over-month through targeted content strategies.Designed and implemented advertising campaigns, monitored KPIs, and optimized media channels to ensure high ROI on marketing spend.
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Pr InternTesla Dec 2021 - Feb 2022Hangzhou, ChinaAssisted in planning and executing external communication activities, offering creative input and supporting event logistics.Drafted press releases and social media content, contributing to the brand’s public image.Managed public relations gifts and liaised with suppliers to ensure timely delivery of promotional items.
Junjie Liu Education Details
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Advertising
Frequently Asked Questions about Junjie Liu
What is Junjie Liu's role at the current company?
Junjie Liu's current role is Digital Media: Education MA @UCL | Education & Marketing Professional | PR and UX Enthusiast | Looking for opportunity.
What schools did Junjie Liu attend?
Junjie Liu attended Ucl, Zhejiang University.
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Junjie Liu
Lecturer In Quantum Technology And Royal Society University Research FellowGreater Oxford Area -
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JUNJIE LIU
Brighton -
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