Leslie Birdow Email & Phone Number

Arlington, Texas

• Coordinate and implement strategies to effectively promote community awareness regarding HESC’s mission and to successfully broaden HESC’s presence in the North Texas region
• Collaborate with key organizations to enhance and build community partnerships, serve as the primary contact with various organizations, and participate in a number of grant review committees, advisory committees, and.
• Actively engage key legislative, political, and civic leadership to solidify support for HESC’s efforts at the local, regional and state level
• Develop and execute a plan of action to identify and pursue new prospective funding from individual donors, foundations, corporations, and other funding sources while deepening relationships with existing donors.
• Directed the daily operations of the outreach department, including supervising approximately 26 full- and part-time staff members, managing the annual budget, developing and managing memorandums of understanding.

• LogiCom Project Management: Republican National Conventions and Presidential Inauguration
• Served as hotel coordinator, arranging and confirming hotel reservations for 600 attendees.
• Served as transportation director, coordinating transportation for 500 attendees.
• Served as registration director, setting up online registration system and running regular reports.
• Monitored press coverage of convention/inauguration and LogiCom’s participation.Barbara Bush Foundation: Maryland Celebration of Reading
• Designed and created all print pieces for the event, including the save-the-date postcard, invitation, response card and program.Clinical Linkages

Arlington, Texas

Arlington, Texas

Arlington, Texas

• Developed and managed the district’s comprehensive internal and external communication plan.
• Directed the daily operations of the communications department, including managing the annual budget.
• Served as district spokesperson and contact person for all media, pitched news stories to the media, and monitored media coverage.
• Served as PR counsel to the superintendent, board and administrators in routine and crisis situations.
• Monitored and managed the quality control of the AISD brand, logo, tagline, etc.
• Supervised the preparation of presentations, scripts, letters, columns and publications.

• Designed and produced district internal and external publications.
• Wrote and disseminated news releases for upcoming events, outstanding achievements and administrative appointments.
• Responded to requests from and pitched stories to local media. Served as district spokesperson when the director was unavailable.
• Worked closely with other departments to roll out new initiatives including the Achieve Today. Excel Tomorrow. strategic plan, CTE dual-credit programs, districtwide surveys and the V-Soft visitor management system.
• Assisted other departments in preparing communication materials including the Crisis Management Guide, bond election materials and various district presentations.
• Shared news stories via a variety of formats – print newsletter, e-newsletter, Facebook, Twitter, district website, District Announcement messages, intranet, etc.

• Taught journalism, yearbook, newspaper, broadcast journalism and communication applications.
• Developed district curriculum for all journalism-related courses.
• Published regular newspaper issues and ensured yearbook completion and delivery by May.
• Maintained outdoor marquee and school and department websites with regular updates.
• Served as campus communicator, working with district staff and local media to share messages.
• Managed department budgets.

• Developed, edited and disseminated news releases on special events, announcements and athletics.
• Maintained the Weatherford ISD website, including posting new materials and proofing all pages.
• Disseminated district news via school district publications and brochures.
• Responded to media inquiries regarding the district and its programs. Pitched stories to local media.
• Planned and implemented dedication ceremonies for new elementary schools and high school.

Bs, Public Relations

M.Ed., Educational Leadership And Policy Studies