Laura Roberts Email & Phone Number

Des Moines, Iowa, Us

As VP of Brand and Marketing, transforming the brand and marketing programs for this global consulting, audit, and advisory firm that has an exclusive focus on the energy transition. We help our clients stay informed, measure emissions, make investment decisions, maintain compliance, and manage data through the lens of carbon accounting. Our team consists of engineers, scientists, auditors, consultants, and researchers with deep expertise on global fuels policy, energy and carbon markets, and alternative solutions to meet energy demands. Together, we can create a world where clean energy fuels a healthy planet. EcoEngineers brings together some of the best minds and hearts in the world, who truly care about the planet, about the work we do, and about each other. We value diversity of all kinds, and the unique perspective and global thinking our team brings, representing more than a dozen countries around the world.

Armonk, New York, Ny, Us

Defined growth strategy and reimagined brand and marketing programs for IBM Consulting, as member of executive leadership team. Initiated cross-IBM programs, such as Account Based Marketing, Board Program, Sustainability, research and thought leadership programs.• Designed Keynote stream for Think Summit A/NZ, a hybrid event with live studio and interactive digital presence, showcasing 15 C-level client and external speakers in 95 minutes with 2M social reach. Finalist for Event or Marketing Experience of the Year 2021, Australian Marketing Institute.• Initiated content strategy and digital campaign for Cognitive Enterprise Research thought leadership. Signature moments and cohesive digital, social, content and media strategy resulted in 42M organic social reach worldwide for Lygon video and digital case study.• Launched COVID-19 Critical Care Consortium, building the business case and securing funding, creating positioning and executing marketing and communications launch plan; won global IBM CMO Award 2021 and showcased in IBM’s 2020 global Good Tech annual report.

Dublin 2, Ie

Reshaped brand, marketing and communications program to drive significant results to support this global strategic alliance. Developed brand positioning, proactive analyst and media relations programs, digital marketing and social media strategy, internal communications, client forums and sales events, and creating sales tools and thought leadership on strategic topic areas. Managed marketing budget and team, external creative agencies.• Received 26 Oracle awards and recognized as Oracle Global Cloud Elite partner, highest level attainable, through internal and external partner marketing campaigns. • Launched 20 joint solutions 12 months, achieving significant traction in market, with Accenture’s Oracle Business Group and myConcerto for Oracle, an innovative and integrated sales and delivery tool designed to drive revenue and delivery excellence.• Created proactive industry analyst program, named clear leader in all reports, with 2018 Forrester Wave for Oracle implementers, receiving Accenture’s highest positioning possible. Also as the Technology marketing and communications lead for Asia-Pacific from 2017-2019, set the marketing strategy and drive programs critical to driving our business forward in this region.

Dublin 2, Ie

Developed comprehensive integrated marketing and communications for new growth platform, managing marketing budget and team, external creative agencies. I managed a global team and established rigor and innovation in strategic planning and shaping of marketing and communications program including: brand positioning; content strategy; proactive analyst and media relations programs; digital and social media strategy; internal communications; client forums and sales events.• Grew sales by 25%, client base 38%, social followers 211% and website traffic 36% by launching thought leadership and content strategy and executing 48 client events.• Led research activities with Massachusetts Institute of Technology (MIT), writing thought leadership content, speeches and presentations; created campaign that attained media audience of 82M readers, 4M social reach.• Ran proactive industry and investor analyst relations program, achieving highest rankings in global and regional reports for IDC, Gartner, HfS Research.• As volunteer at the Marine Mammal Center, became expert in making fish milkshakes for seal and sea lion patients.

Dublin 2, Ie

Shaped Accenture Australia’s marketing strategy, advertising, media, analyst relations, digital and social media strategy, spokesperson training, client outreach, advertising, recruitment marketing and internal communications programs. Built, directed and mentored team of marketing professionals and oversaw all contractors and agency relationships. Member of geographic leadership team and global marketing leadership team.• Raised Technology awareness 19% and Management Consulting awareness 27% in 2012 through brand and reputation strategy program and revitalized corporate communications, media, analyst relations and issues management program.• Initiated multi-year Technology Consulting Partner of Australian Rugby Union and Wallabies sponsorship. Launched marketing program, resulting in $7M total value of media coverage; 595M reached via TV, print, online and social media, airport ads, print and online branded game day analytics infographics. Named Accenture’s global Disruptive Marketing Campaign of the Year 2012, and the program continued to deliver results over multiple seasons.• Increased hire rate and career site traffic while decreasing spend with launch of recruiting, image and digital marketing programs. Raised social media results and referrals through innovative channels and improved messaging. • Improved marketing team engagement by 35% in first year through reorganized marketing structure and team coaching program; improved team morale, ownership and engagement, mentoring and capability development.• Provided marketing consulting and development services on marketing boards for Habitat for Humanity and World Education Australia, as well as marketing activities for non-profit organizations, including Australian Youth Orchestra (AYO). Tutor and volunteer for The Smith Family.

Dublin 2, Ie

Led marketing and communications programs for Technology growth areas such as cloud computing, security, data privacy and protection, along with various technology alliances. • Led the marketing programs surrounding the launch of our new alliance with Telstra, supporting sales plans for cloud computing and other jointly developed and delivered solutions.• Acted as Country Marketing Director, Interim, Malaysia, relocating to Kuala Lumpur to run all country marketing activities and hire permanent lead.

Based in Rome, Italy, provided start-up marketing, communications and organizational strategy consulting services. • Provided start-up strategy, coaching and operations consulting services to launch new creative services company, securing the start-up's first big deal to transform a globally-recognized conservation society’s online presence and gifting program.• Consulted with nonprofit organization that leads architecture and archaeology study-abroad programs, excavations and conservation projects. Created organizational and marketing strategy, developed 5-year strategic plan and marketing programs: developed branding, messaging, photography library with original photography, fundraising and development activities.• Launched marketing and sales program for tourism and travel start-up. Developed marketing and sales strategy and materials including website and sales materials, photography library.• Participated in research program with Tethys Research Institute to promote marine conservation, and have 2 Risso’s dolphins named after me swimming in the Ligurian Sea.

Dublin 2, Ie

Served as Global Alliance Marketing Director for Oracle alliance. Managed emerging product marketing areas for SAP and other alliances. Directed team and marketing budget.•Established strategic organizational direction and marketing efforts, including comprehensive rebranding effort, elevating standing within Oracle from 7th place to 1st place, and Oracle’s standing as Top 3 strategic alliance. Previous roles include Marketing and Communications positions with progressive responsibilities.