Involved with operations, core banking system, investments, security, communications and new projects.

Handles marketing, sales and distribution for an action sport and lifestyle brand. In charge of selecting and maintaining a group of brand ambassadors. Involved in the merchandise mix, regular buying/pricing of selected brands and quality control of items. Monitors the performance of the brands in Primer and Non-Primer stores nationwide and conducts regular brand/product trainings to store supervisors and the sales team. Also involved in the visual merchandising and digital marketing/social media content.

As a Marketing & Communications Supervisor, handles all marketing concepts and collaterals and conceptualizes promos etc. to build the brand and acquire new clients. Manages the social media and focuses on below the line marketing. Involved also in the information security system of the bank and community oriented activities.

As a Marketing and Key Accounts Supervisor, responsible for helping the team make Cignal available in retail outlets like SM Appliance, S&R, True Value and Handyman. Monitors directly also the sales activity and trends of all these outlets nationwide. Coordinates with several TV manufacturers like Sony to create certain promos/bundles to push HD sales and to make consumers aware of the HD service. Was part of the team that initiated the Full on HD promo with Sony nationwide. Assists also in the development of the new Cignal website by giving inputs on certain trends and how to incorporate social media in the web.

As a Marketing Officer, involved in presenting media packages to direct clients (EDSA & Makati Shangri-la, Lighthouse Subic, InterContinental Manila, Tides Boracay & Thule Philippines) builds and maintains relationships with clients. Continues to attend to media partnerships with Hotels, bars, restaurants, concerts, sports events etc. Works together with the creative artist with concepts for events, advertorials and post event ads. Handles photo concepts and shoots. Attends also to the XFM92.3 website/other online marketing tools and monitors on-ground events in and outside of Metro Manila when needed.

As an Account Manager, involved in creating/presenting media packages, radio programs, solicitation of sponsors for events to clients and advertising agencies. Some clients in the past were PLDT, SMART, Coca-Cola and BPI. Monitors also that the implementation of radio ads and on ground events are properly done. Attend to media partnerships and PR needs also of the company when needed.

As a Network Brand Associate, involved in Brand Marketing /PR/Events /Creatives for 92.3JOEY FM and the other 7 key provincial stations. Responsible for launching the 92.3JOEY website and initiated the documentation of the other 7 provincial FM stations.Others: Coordinates with graphic artist re. content of 92.3JOEY website, layouts streamers/fliers and does voice overs when needed. Coordinates also with different suppliers for promo materials etc.

Assists the President particularly on personnel, appraisal of collaterals, design/layout of marketing materials and organizing events for clients including the home-study program.

Managed the Secretariat office, handled the logistics & design/layout of materials for the Club’s events, and served as Board Secretary. Helped increase the club's membership by aprox. 50%.