• Conduct market research for buyer behavior insights and market dynamics.• Identified an A.I. software company, Yonder, that discovers the hidden groups who control and amplify online narratives to facilitate in building brand awareness.• Used Canva to create compelling visualisations that increased engagement across Pure Laboratories social media accounts by 30% through likes, comments and shares.• Created original content for our websites that was on on-brand in terms of style, quality, and tone-of-voice, and was optimised for search and social promotion.• Helped increase website traffic by 35%, email subscription by 10% and brand revenue growth by 20% quarter over quarter.• Measured and reported performance of all marketing campaigns, and assessed against goals (ROI and KPIs).

• Handled strategic planning, content strategy and execution of posts across LinkedIn, Youtube, Instagram, Facebook and TikTok for an early-stage startup.• Partnered with social media influencers and community organisations to reach 3 key audiences.• Researches competitive products by identifying and evaluating product characteristics.• Played a key role in developing and sourcing new website material, such as content and images.• Designed, built, and maintained our brand presence through Google Ads and Facebook Ads resulting in a 40% increase in student signups.

• Developed press kit materials for media outlets, including press releases, images, pitch letters, case studies, feature articles, and trend stories.• Contributed to story angle development, team brainstorms and overall PR planning.• Collected and analyzed data to identify consumer trends.