Led, developed, and trained the SEO team from 3 to 28 people, assisted in growing the company into the largest digital marketing agency in Houston. Delivering results on clients' business goals for nearly 500 clients, primarily focused on B2B, industrial, and manufacturing clients. Developed technical best practices to improve site launches and site speed.

• Created and developed long term strategies that drove conversions, traffic, and rankings for 25+ accounts monthly. • Improved conversions, traffic, and rankings for relevant keywords for each client. • Created training guidelines and collaborated on a training manual for all new SEO team members, which helped employees with no experience quickly learn basic to advanced SEO skills. • Created and refined audit template to assist the remote sales team with presentations for prospects, which improved the average close rate to over 30%.

Implemented SEO strategies, affiliate marketing programs, extended reach with comparison shopping engines, negotiated and implemented 3rd party site search solutions. Standardized email marketing guidelines to improve delivery, opens and click throughs. Increased traffic by 30% and conversion rate by 25% in 60 days.

Launched the first direct to consumer e-commerce site for the world’s leading classical music label. Point of contact with internationally-based development team to implement new features, design and technology. Lead marketing efforts of the site through email marketing, SEO, SEM and site merchandising. Management of complex metadata for 10,000 active skus.