Laura Wight Email & Phone Number

Chicago, Il, Us

New Jersey, United States

Oversee marketing activities for existing licensed products (Dr. Bombay Ice Cream) and planning for new ventures and product innovation.

New York City Metropolitan Area

Strategized and composed the marketing strategy built around four priorities established by a situation analysis of the specialty egg market during and post the COVID-19 peakManaged all communications planning, PR, public affairs, social media, and built an influencer network of “Eggstroverts” leading to consistent bi-weekly impressions of 1.5 million on averageLaunched a rebrand that included new packaging, web site, social media strategy, and multichannel marketing campaign driving consumer awareness through social, PR and targeted digital media

Greater New York City Area

Greater New York City Area

Consulted with clients booking events at three Milk Bar Classroom locations in Los Angeles, Washington, D.C., and New York City about the full spectrum of event details from contract creation to day-of logisticsDirected public and private cake assembly and pie baking classes for up to 40 guests while providing a high level of customer service to guarantee all guests left with a positive impression of Milk Bar

Greater New York City Area

Greater New York City Area

Created and executed PR strategies for annual and seasonal plans to optimize earned media results for clients including McCormick Spices, Heineken USA, and the Bloomberg Global Business ForumOversaw all aspects of media events including McCormick’s Grilling University and Shiseido’s Suppin media event, handling logistics including venue sourcing, media invitations, and contractsPitched new business with the executive team by assisting with campaign ideation, deck creation, and presentation

Greater New York City Area

Monitored media coverage of the food industry and shared recommendations with the team on how our clients could respond to or leverage trendsOrchestrated strategy sessions and created pitch decks to support McCormick’s trend report, Flavor Forecast

Greater New York City Area

New York

New York, New York

• Researched details of events from performers to venues while meeting client specifications, proposing creative options, andreceiving feedback• Communicated with vendors to obtain and negotiate quotes and confirm availability of services for multiple events• Prepared assorted documents accurately including invoices for planned events, proposals for potential events, and blog posts

Menomonee Falls, Wi

Developed a sales growth strategy for Sonoma brand plus-size activewear, leading to an expected $8 million sales increase over the next 3 yearsAnalyzed daily sales for 8 brands and utilized results to develop recommendations for improved product offerings, presentation, and pricingRecognized opportunities to drive sales by comparing competitor product mix, marketing, and pricing strategies and presenting findings to management