Scope includes digital acquisition strategy, core product portfolio pricing and promotion strategy, retention and customer journey. Core responsibilities include:- digital media, campaigns, landing pages and content to drive ecomm channel performance- online customer shopping experience from awareness to conversion. - Pricing and promotional strategy for a technically and geographically complex product set- integrated media planning and creative between traditional and digital marketing- email strategy from acquisition to retention- customer retention and revenue strategy- Brand transition- Product launches- Multi-channel marketing

Currently growing the eCommerce channel into the second most productive sales channel for Wave Broadband, consistently outperforming annual objectives and delivering high value ecommerce sales at a low cost per sale. Responsible for the development, design and management of a suite of website properties and ecommerce shopping carts for consumer, SMB, enterprise and wholesale divisions. Manage design, UX, content, performance and sales and leads. Lead digital media group with a focus on performance and key metrics including conversions, CPA and revenue. Identify and lead website infrastructure development to continuously improve the structure, agility, capability and sales effectiveness of the platform and supporting functions. Continuous SEO optimization and management, content and CMS enhancements.

Marketing leadership and program management for consumer and B2B businesses, specializing in wireless, technology and retail industries. Consultation ranged from project specific engagements to full service marketing evaluation, strategic planning with related go-to-market plans and execution. Providing consultation and execution for short and long term projects and interim marketing leadership.Clients: Clearwire, One Touch Direct, Knowledge Universe/KinderCare, Broadvox, Infusion NW

Led marketing for start up home internet company. Developed and implemented 360 marketing plans for successful launch into multiple metro markets across the U.S. including development of positioning, messaging, integrated offline and digital advertising strategy, promotions, channel merchandising programs. Led national agency review and selection process. Built out design and marketing support for retail locations.

Served as Vice President for several groups consecutively during this period as the company grew and added the new data division• Data and Multi-Media Marketing Services: Established consumer marketing data division to launch data services branding and created and implemented national marketing and advertising strategies for acquisition and retention of data services customers. Collaborated with investor partner, senior management and cross-functional teams to develop the go-to-market portfolio and marketing plans. Developed the business plan, hired and managed the newly established consumer and small business marketing group.• Customer Retention Marketing: Transformed customer retention marketing organizational model from national to balanced national/local approach, incorporating regions into CRM marketing planning and decision-making process. Developed and led regional, local, channel, and transition CRM marketing initiatives that contributed to reducing churn 43%. Increased channel capacity 70% for increased productivity for rapid expansion of contract renewal and cross-sell. • Channel Marketing: Created new national marketing retail data solutions team with focus on attaining consumer and business revenue and sales goals for retail, online and indirect channels. The team delivered an aggressive 2:1 data services to voice plan sales ratio• Core Wireless Business: Developed and managed consumer and small business domestic, international and data product portfolios for wireless services. Created and implemented annual and quarterly marketing plans that consistently met and exceeded new acquisitions, retention and customer value key targets.