Amber Lee Email & Phone Number

Singapore, Singapore

- Successfully transitioned and launched Maison One, a e-D2C private website catering to selected clientele and corporate partners- Work closely with cross departments such as IT, Marketing, Sales, and Supply Chain to continuous improve the experience of e-D2C website to create unique experiences online to offline (and vice versa) for customers- Manage and build relationships with key e-Commerce marketplace platforms and pure e-retail players as well as handling contract… Show more - Successfully transitioned and launched Maison One, a e-D2C private website catering to selected clientele and corporate partners- Work closely with cross departments such as IT, Marketing, Sales, and Supply Chain to continuous improve the experience of e-D2C website to create unique experiences online to offline (and vice versa) for customers- Manage and build relationships with key e-Commerce marketplace platforms and pure e-retail players as well as handling contract negotiations and JBP- Manage marketing budget to elevate brand image and exposure with space buy, campaign participation, and promotional mechanics- Identify business trends and best practices with in-depth data analysis to share with different markets within APAC region Show less

Singapore

Singapore

- End-to-end omni channel management increased from 9 to 14- Total GMV increased by 2.4x under my management (Jan 2021 vs Jan 2020)- Exponentially increased reach of On Demand Channels (GrabMart, FoodPanda, Deliveroo) through strategic partnership with cloud kitchen Smart City Retail- Ideate, planned, executed, and launched self-initiated project working with Selluseller to integrate several marketplaces for enhanced operational activity and promote a cohesive… Show more - End-to-end omni channel management increased from 9 to 14- Total GMV increased by 2.4x under my management (Jan 2021 vs Jan 2020)- Exponentially increased reach of On Demand Channels (GrabMart, FoodPanda, Deliveroo) through strategic partnership with cloud kitchen Smart City Retail- Ideate, planned, executed, and launched self-initiated project working with Selluseller to integrate several marketplaces for enhanced operational activity and promote a cohesive user experience- Managed and mentored a team of 4 to deep dive into the individual needs of marketplaces- Successful commercial negotiations of 4 new channels (Fairprice Finest, Fairprice Online, Amazon.SG, PandaMart), increasing distribution and sales channels- Designed workflow for each platform to streamline operational processes and channel management and self-taught Google Looker Studio to visually represent raw data and create dashboard to better extract data such as customer trends, sales reports, and marketing efficacy- Kickstarted and developed a tiered partnership program to create a more personal community outreach increasing brand exposure within companies (SGAG, NOC, Unsprung, ONE, Secret Lab, Dash Living, Dickey’s Barbeque, x2trouble media) and recreational clubs (SFFA, Tornadoes Hockey Club, Casuals FC, Canadian Dragons)- Collaborated with ONE or their ONE Fight Night 1: Moraes Vs Johnson II to create an exclusive co-branded beer box encouraging customers to purchase to stand a chance to win tickets to the event as a cross marketing campaign- Collaborated with Deliveroo to create an exclusive co-branded Teal beer box to commemorate Deliveroo’s 7th Birthday Show less

- Handled end-to-end omni-channel management in product listing, marketing campaigns, price strategy, inventory management, operational processes, and customer service- Planned and executed a flash sale within NTU as well as the Thirsty Warehouse Sale. Designed and distributed the marketing collaterals- Increased monthly GMV by 4.2x (Dec 2019 vs Dec 2020)- Ideate and executed monthly marketing campaigns, collaborating with marketplaces to tailor according to… Show more - Handled end-to-end omni-channel management in product listing, marketing campaigns, price strategy, inventory management, operational processes, and customer service- Planned and executed a flash sale within NTU as well as the Thirsty Warehouse Sale. Designed and distributed the marketing collaterals- Increased monthly GMV by 4.2x (Dec 2019 vs Dec 2020)- Ideate and executed monthly marketing campaigns, collaborating with marketplaces to tailor according to customer segmentation needs- Increased distribution and sales channel through successful commercial negotiations. opening 4 additional channels (Lazada, iShop Changi, Giftano, Zalora) under my portfolio Show less

- Established brand guide through working with the founder to understand the brand ethos and values and designed logo based on the character of the brand- Created 3D mock-up templates with multiple angles to utilize as brand asset for future graphic marketing collateral needs in compliance to Nintendo’s guideline

- Managed social media accounts and created content across 19 F&B concepts- Hosted media tastings with KOLs for restaurant opening of Yujin Izakaya as well as for partnership with Shopback in collaboration with Peperoni Pizzeria- Collated data and provided an analysis on media publicity and publication- Designed marketing collaterals to communicate seasonal menus and promotions- Increased brand assets through product shoots for marketing collateral… Show more - Managed social media accounts and created content across 19 F&B concepts- Hosted media tastings with KOLs for restaurant opening of Yujin Izakaya as well as for partnership with Shopback in collaboration with Peperoni Pizzeria- Collated data and provided an analysis on media publicity and publication- Designed marketing collaterals to communicate seasonal menus and promotions- Increased brand assets through product shoots for marketing collateral use- Created and deployed EDMs for special events such as Sushi Jin’s Sake Pairing Dinner- Created customer redemption work flow implementing an online booking system to facilitate and manage Tarte and Standard Chartered reward joint campaign Show less

- Designed product catalogue aligned to branding elements for better visual communication and representation of services and products- Improved visual coherence in the layout and categorization of content for easy navigation

- Conceptualized and executed marketing plans and strategies with the objective to generate leads- Designed and distributed marketing collaterals such as flyers, Facebook ads and banners- Managed Facebook ads performing A/B testing to optimize results

- Managed social media accounts and catering to a global audience along with an separate account to cater to the Chinese-speaking audience- Created separate engaging content for each account based on the target audience’s profile- Managed customer and public relation inquires across all platforms such as Kickstarter, Indiegogo, Backerkit, Facebook, and Instagram- Worked on the branding collaterals for the company such as logo revamp and name… Show more - Managed social media accounts and catering to a global audience along with an separate account to cater to the Chinese-speaking audience- Created separate engaging content for each account based on the target audience’s profile- Managed customer and public relation inquires across all platforms such as Kickstarter, Indiegogo, Backerkit, Facebook, and Instagram- Worked on the branding collaterals for the company such as logo revamp and name card- Liaised with Taiwan marketing agency to communicate branding guidelines and objectives- Explored new marketplace opportunities such as FUGU and Rakuten to increase distribution of Pebby to the Japanese market- Designed and developed the packaging of the product Show less

Bachelor Of Fine Arts In Product Design (Honors), Industrial And Product Design

Activities and Societies: NTU Sports Club 24th Managing Committee - Publicity Officer - Co-Chairperson for Street Challenge 2014.

Exchange Program