Leslie Karzen

Leslie Karzen Email and Phone Number

Creative Director/copy, Author of "Loosely Based Stories on a Life Loosely Lived." @ Providence
Leslie Karzen's Location
Los Angeles Metropolitan Area, United States, United States
Leslie Karzen's Contact Details
About Leslie Karzen

I'm a proven storyteller. I've created award-winning, results-driven work for Microsoft, Coke, Disney, SAP, Oakley, UnitedHealthcare, Anthem Blue Cross, DIRECTV, and other brands - large and small. My work works. Which is why I continue to work. It's changed the way businesses do business, kids game, homeowners get electricity, women do their finances, seniors get prescriptions, eCommerce sites protect customers and brands connect with prospects. I can write anything - short, long, or in-between for any medium.

Leslie Karzen's Current Company Details
Providence

Providence

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Creative Director/copy, Author of "Loosely Based Stories on a Life Loosely Lived."
Leslie Karzen Work Experience Details
  • Karzen Creative
    Creative Director/Copywriter
    Karzen Creative Aug 2000 - Present
    Created monthly CRM E-newsletters, acquisition postcards and digital for Sungevity and Sunrun Home Solar, named and wrote original content for "Liquid Assets", a business-building Magalog for Coke, CRM emails for Mitsubishi and Kia owners, banners/TV for AAA Travel, mail packages for MetLife Auto & Home, DIRECTV, CLEARwire, T-Mobile and USA New Day, landing pages for Oakley and Welcome Kits for new Hyundai "Eco conscious" car owners.
  • Providence
    Creative Director/Copy
    Providence Feb 2021 - Present
    Us
    Branding of their World-class Cancer Care. TV, Print, Digital, OOH, Radio
  • Duotone
    The Art Of Good
    Duotone Jul 2020 - Present
    서울시, 강남구, Kr
    Volunteered time and writing to help this mom and pop high desert studio get their hand made, sustainable home goods in front of like-minded people.
  • Inova Health System
    Creative Director
    Inova Health System Nov 2019 - Present
    Falls Church, Virginia, Us
    Inova Health System encompassing five hospitals with different service lines and ER's just for kids. Print, digital, Email, Banners, OOH, APPS. B2C, Internal, Awards.
  • Klein Financial Corporation
    Creative Director And Copywriter
    Klein Financial Corporation Jul 2016 - Nov 2019
    Palo Alto, California, Us
    Freshening up web copy for properties owned and branded by Klein Financial Corporation, a real estate investment, development and consulting firm.
  • Innocean Usa
    Writer
    Innocean Usa Nov 2016 - Feb 2017
    Huntington Beach, Ca, Us
    Collaborated with Sharon Yamamoto to create new owner materials for Hyundai.
  • Group Delphi
    Associate Creative Director / Copywriter
    Group Delphi Oct 2015 - Mar 2016
    Worked on the re-branding of Group Delphi with Mars Design. Created three diverse campaigns each with its own design, tag line and copy. Included here are brand book covers, print ad and copy page from "People will Talk" campaign.
  • Group Delphi
    Branding Consultant And Copywriter
    Group Delphi Sep 2015 - Feb 2016
    Tradeshow ad.
  • Mxm
    Senior Copywriter
    Mxm Jul 2015 - Sep 2015
    Paris, Ile De France, Fr
    Created email campaigns targeting KIA and Mitsubishi owners, "How's it going?" postcards to members of the Atkins diet, direct mail for MetLife and collateral/mail for the National Education Association, NEA.
  • Sunrun
    Associate Creative Director / Copywriter
    Sunrun Jan 2013 - Jan 2014
    Created acquisition emails, monthly e-newsletters, digital content, print ads and event materials.
  • Kern Agency
    Senior Copywriter
    Kern Agency 2002 - 2012
    Woodland Hills, California, Us
    Created direct mail campaigns, digital content and targeted emails for DIRECTV, T-Mobile, Symantec, Iron Mountain, SAP, DICE, Pillar Storage and Avaya Communications.
  • Sungevity
    Associate Creative Director / Copywriter
    Sungevity Jan 2011 - Aug 2011
    Oakland, California, Us
    Created the brand voice for this solar start up and carried it through online and offline communications to consumers, partners, and their sales team.
  • Deutsch
    Senior Copywriter
    Deutsch 2000 - 2011
    New York, Ny, Us
    Partnered with Sharon Yamamoto at Deutsch to bring the "keyword" campaign to life in print and dimensional DM for J.D. Edward's, business solutions software. Worked on consumer materials for the re-branding of UnitedHealthcare, wrote hundreds of packaging stories for nuts, nuts and more nuts for the fresh&easy neighborhood grocery launch in the U.S. (Tesco, U.K Company), created DRTV and DM for Secure Horizons prescription plus medical plans, and worked with Marcia Loots-Serna to create an Open Enrollment mail campaign to retain and/or win-back PacifiCare members (the United States Post Office gave the creative kudos for originality in the direct mail arena) .
  • Usamp
    Senior Copywriter
    Usamp Jan 2010 - Mar 2010
    Concepted and wrote online/offline pieces on uSamp's proprietary technology and how it gives brands a unique edge when conducting global online market research surveys.
  • Fish Eggs
    Senior Copywriter
    Fish Eggs Dec 2009 - Dec 2009
    Created and wrote promos for Winter Next X on Disney XD
  • Think Marketing
    Senior Copywriter
    Think Marketing Mar 2009 - Jun 2009
    Leveraged all the assets for a private equity firm to createa series of print ads/emails targeting the lower middle market.
  • Ddb
    Senior Copywriter
    Ddb Aug 2008 - Nov 2008
    New York, Ny, Us
    Created a radio campaign, broker ads and online projects for Anthem Blue Cross.
  • G2 Branding & Design
    Senior Copywriter
    G2 Branding & Design Feb 2008 - May 2008
    Tag line exploratory for Lucky Strike plus outdoor for Argentina, Sweden, Germany and UK
  • Wongdoody/La
    Consultant
    Wongdoody/La Apr 2007 - Jul 2007
    Worked directly with account services and creative team to help identify and apply best practices for a greater response rate for their client, Health Net.
  • Harmoney.Com
    Senior Copywriter
    Harmoney.Com Oct 2005 - Jan 2006
    Collaborating with a team of designers/art directors, I helped create the brand voice, personality and value proposition for harmoney.com, the first online site devoted to personal financial planning for everyone. I also named financial products, and researched and wrote personalized financial content for myriad categories including, taxes, planning, insurance, banking, etc.
  • J.W. Thompson
    Senior Copywriter
    J.W. Thompson 2000 - 2003
    Collaborated with JWT's design team to create global b2b communications for Symantec Enterprise Security Solutions, including direct mail, Web and e-mail initiatives announcing new product launches and uprgade opportunities.
  • Fcb Direct West
    Associate Creative Director
    Fcb Direct West Jan 1998 - Feb 1999
    San Francisco, Ca, Us
    Co-managed copywriters and art directors on all projects. Personally wrote DRTV campaigns for The Associates, AT&T Wireless and The YMCA of SF, DM and packaging for Docker's Khakis and Auto Cad.
  • Ogilvy & Mather
    Senior Copywriter
    Ogilvy & Mather Jan 1998 - Jan 1999
    New York, Ny, Us
    Microsoft offered local seminars to guide users through the functionality of Word, Excel and Powerpoint. The cost of advertising and holding the seminars was increasing while traction was slowing reducing. I wrote Microsoft's first :120 DRTV introducing a how-to video that offered the same guidance as a seminar—only from your home. It was so successful, the CPU of the videos went from $5.00 to $0—pure profit. The spot was added to O&M's new business reel and I was rewarded with myriad awards. I also wrote award-winning DRTV and print campaigns for AAA.
  • Rosenfeld, Sirowitz And Lawson
    Vice President, Associate Creative Director / Copy
    Rosenfeld, Sirowitz And Lawson 1982 - 1986
    I co-managed creative projects for Redbook Magazine (Print), Champion International Paper (Print), Jhirmack Hair Care (TV), Chase Manhattan Bank (DM), Charles of the Ritz (Print), McDonald's (TV, Radio) and new business.
  • Foote, Cone & Belding
    Copywriter
    Foote, Cone & Belding 1979 - 1982
    San Francisco, Ca, Us
    Cut my teeth on Lorillard tobacco, Bermuda Tourism, Golden Lights...first job.

Leslie Karzen Skills

Healthcare Telecommunications Finance Food And Beverage Integrated Marketing Creative Strategy Direct Marketing Environmental Awareness Creative Direction Digital Marketing Social Media Marketing Copywriting Creative Solutions Advertising Interactive Advertising Direct Mail Outdoor Advertising Brochures Interactive Marketing B2b Digital Strategy Television Market Research Brand Development Collateral Strategy Content Strategy Brand Architecture Ppc Newsletters Consumer Healthcare Drtv Trade Marketing Sales Promotion Relationship Marketing Web Content Corporate Branding Radio Online Advertising Creative Writing Art Direction Digital Media Email Marketing Marketing Communications Marketing Strategy Online Marketing Marketing Social Media Concept Development E Commerce

Frequently Asked Questions about Leslie Karzen

What company does Leslie Karzen work for?

Leslie Karzen works for Providence

What is Leslie Karzen's role at the current company?

Leslie Karzen's current role is Creative Director/copy, Author of "Loosely Based Stories on a Life Loosely Lived.".

What is Leslie Karzen's email address?

Leslie Karzen's email address is le****@****ive.com

What is Leslie Karzen's direct phone number?

Leslie Karzen's direct phone number is +131099*****

What are some of Leslie Karzen's interests?

Leslie Karzen has interest in Exercise, Sweepstakes, Nascar, Home Improvement, Shooting, Reading, Sports, Home Decoration, Health, Children.

What skills is Leslie Karzen known for?

Leslie Karzen has skills like Healthcare, Telecommunications, Finance, Food And Beverage, Integrated Marketing, Creative Strategy, Direct Marketing, Environmental Awareness, Creative Direction, Digital Marketing, Social Media Marketing, Copywriting.

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