Leslie Karzen Email & Phone Number

Created monthly CRM E-newsletters, acquisition postcards and digital for Sungevity and Sunrun Home Solar, named and wrote original content for "Liquid Assets", a business-building Magalog for Coke, CRM emails for Mitsubishi and Kia owners, banners/TV for AAA Travel, mail packages for MetLife Auto & Home, DIRECTV, CLEARwire, T-Mobile and USA New Day, landing pages for Oakley and Welcome Kits for new Hyundai "Eco conscious" car owners.

Us

Branding of their World-class Cancer Care. TV, Print, Digital, OOH, Radio

서울시, 강남구, Kr

Volunteered time and writing to help this mom and pop high desert studio get their hand made, sustainable home goods in front of like-minded people.

Falls Church, Virginia, Us

Inova Health System encompassing five hospitals with different service lines and ER's just for kids. Print, digital, Email, Banners, OOH, APPS. B2C, Internal, Awards.

Palo Alto, California, Us

Freshening up web copy for properties owned and branded by Klein Financial Corporation, a real estate investment, development and consulting firm.

Huntington Beach, Ca, Us

Collaborated with Sharon Yamamoto to create new owner materials for Hyundai.

Worked on the re-branding of Group Delphi with Mars Design. Created three diverse campaigns each with its own design, tag line and copy. Included here are brand book covers, print ad and copy page from "People will Talk" campaign.

Tradeshow ad.

Paris, Ile De France, Fr

Created email campaigns targeting KIA and Mitsubishi owners, "How's it going?" postcards to members of the Atkins diet, direct mail for MetLife and collateral/mail for the National Education Association, NEA.

Created acquisition emails, monthly e-newsletters, digital content, print ads and event materials.

Woodland Hills, California, Us

Created direct mail campaigns, digital content and targeted emails for DIRECTV, T-Mobile, Symantec, Iron Mountain, SAP, DICE, Pillar Storage and Avaya Communications.

Oakland, California, Us

Created the brand voice for this solar start up and carried it through online and offline communications to consumers, partners, and their sales team.

New York, Ny, Us

Partnered with Sharon Yamamoto at Deutsch to bring the "keyword" campaign to life in print and dimensional DM for J.D. Edward's, business solutions software. Worked on consumer materials for the re-branding of UnitedHealthcare, wrote hundreds of packaging stories for nuts, nuts and more nuts for the fresh&easy neighborhood grocery launch in the U.S. (Tesco, U.K Company), created DRTV and DM for Secure Horizons prescription plus medical plans, and worked with Marcia Loots-Serna to create an Open Enrollment mail campaign to retain and/or win-back PacifiCare members (the United States Post Office gave the creative kudos for originality in the direct mail arena) .

Concepted and wrote online/offline pieces on uSamp's proprietary technology and how it gives brands a unique edge when conducting global online market research surveys.

Created and wrote promos for Winter Next X on Disney XD

Leveraged all the assets for a private equity firm to createa series of print ads/emails targeting the lower middle market.

New York, Ny, Us

Created a radio campaign, broker ads and online projects for Anthem Blue Cross.

Tag line exploratory for Lucky Strike plus outdoor for Argentina, Sweden, Germany and UK

Worked directly with account services and creative team to help identify and apply best practices for a greater response rate for their client, Health Net.

Collaborating with a team of designers/art directors, I helped create the brand voice, personality and value proposition for harmoney.com, the first online site devoted to personal financial planning for everyone. I also named financial products, and researched and wrote personalized financial content for myriad categories including, taxes, planning, insurance, banking, etc.

Collaborated with JWT's design team to create global b2b communications for Symantec Enterprise Security Solutions, including direct mail, Web and e-mail initiatives announcing new product launches and uprgade opportunities.

San Francisco, Ca, Us

Co-managed copywriters and art directors on all projects. Personally wrote DRTV campaigns for The Associates, AT&T Wireless and The YMCA of SF, DM and packaging for Docker's Khakis and Auto Cad.

New York, Ny, Us

Microsoft offered local seminars to guide users through the functionality of Word, Excel and Powerpoint. The cost of advertising and holding the seminars was increasing while traction was slowing reducing. I wrote Microsoft's first :120 DRTV introducing a how-to video that offered the same guidance as a seminar—only from your home. It was so successful, the CPU of the videos went from $5.00 to $0—pure profit. The spot was added to O&M's new business reel and I was rewarded with myriad awards. I also wrote award-winning DRTV and print campaigns for AAA.

I co-managed creative projects for Redbook Magazine (Print), Champion International Paper (Print), Jhirmack Hair Care (TV), Chase Manhattan Bank (DM), Charles of the Ritz (Print), McDonald's (TV, Radio) and new business.

San Francisco, Ca, Us

Cut my teeth on Lorillard tobacco, Bermuda Tourism, Golden Lights...first job.