Kat Jones's Location
Los Angeles, California, United States, United States
About Kat Jones
Nearly 20 years of global communications and marketing experience in digital and traditional fields, consistently delivering results driven PR and marketing strategies tied to all areas within digital media, omnichannel and transmedia, content, technology, video games, fandom and more. Named one of the Top PR Pros by Business Insider three years in a row (2020, 2021 and 2022). Vast experience overseeing large global campaigns, budgets and teams. Prior to launching the award-winning agency Motiv PR, was consistently the outward facing company representative with invaluable press relationships. Extensive events management for major worldwide B2B and B2C conferences and events, as well as independent events, parties, screenings, press conferences and more. Deep knowledge of narrative and messaging development, crisis communications, media training, developing press and marketing materials, and an in-depth understanding of social media, community management, influencer marketing, affiliate marketing and more.
Kat Jones Work Experience Details
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FounderMotiv Pr Dec 2018 - PresentLos Angeles, Ca, UsFounded award-winning agency Motiv PR with the goal of creating a communications partner that drives business through awareness, credibility, and invaluable storytelling, with a focus on developing and sharing one of a kind narratives that engage audiences. Motiv PR works with the groundbreakers, early adopters and emerging technologies that are creating the future of how we consumer entertainment. -
Vp, CommunicationsDefy Media Apr 2018 - Nov 2018New York, New York, UsDevelop and oversee DEFY Media’s communications strategies as well as the communications strategies of the individual brands under DEFY Media’s umbrella, including Clevver, SMOSH, Smosh Games, and AWEme. Responsible for the expansion and implementation of a broad range of PR activities relative to the strategic positioning of the organization, as well as its brands, leadership, and talent, in an effort to promote and enhance the organization's visibility and reputation across the industry and within the community. Advance the organization's position with relevant constituents, partners, clients, and decision makers, as well as drive key narratives and broader awareness around DEFY Media and its brands. -
Senior Director, CommunicationsDefy Media Sep 2016 - May 2018New York, New York, UsOversee and drive consumer communications and PR efforts for all of DEFY Media's brands, including SMOSH, SMOSH Games, Clevver, ScreenJunkies (Honest Trailers), AWE me (Man at Arms), and more. Define overarching PR goals for each individual brand and outline specific tactics to execute and timelines to ensure achievement of established goals. Develop communications plans around individual project and tentpole launches across each brand. Create brand narrative and messaging to establish externally and across the organization.
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Global Director, Marketing CommunicationsAzubu Jul 2015 - Aug 2016Sherman Oaks, Ca, UsResponsible for developing all global B2B and B2C communications and public relations for Azubu, which includes overarching brand strategy as well as product, content, team, player and partnership launches. Manage agencies in regions throughout the world, developing global strategies which are executed locally. Handle extensive media relationships as the front facing point person, and responsible for overseeing all B2B event management, including keynotes, panels, press junkets, sponsorships, and more. Oversee the development of all communications materials (press releases, media alerts, press books, etc.), as well as track and report on quarterly PR results, including KPIs and budgets, ensuring efficacy and alignment with the overarching communications strategy. -
Director Of MarketingAzubu Nov 2014 - Jul 2015Sherman Oaks, Ca, UsOversee all marketing strategies for the brand as well as individual product, content, team, player, and partnership launches, with the goal of gaining community and corporate awareness and affinity towards the brand. Track all marketing KPIs, analyzing metrics and fine-tuning strategies based on real time data. Responsible for developing overarching brand strategy, including brand playbook, which encompasses the brand voice/tone, pillars, mission statement, etc., to guide the overall messaging and positioning of the brand. Manage all global B2B and B2C communications strategies, and run all corporate and consumer facing event presence (GDC, E3, PAX Prime, PAX East, etc.)., as well as oversee team dedicated to coordinating and executing social and marketing activities. Accountable for recruiting and overseeing 3rd party agencies tied to marketing, advertising and communications campaigns.
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Director, CommunicationsMachinima Jan 2013 - Nov 2014Burbank, Ca, UsResponsible for overseeing all B2B and B2C communications and PR for Machinima, Inc., as well as develop and execute elaborate strategies around all programming initiatives. Develop all communications materials (press releases, media alerts, press books, and any written communications intended for press distribution). Manage valuable relationships with key members of the press as the primary spokesperson to the media in an effort to generate quality coverage for the company, as well as develop strategic methods to dispel company misinformation and “negative” press. Coordinate and manage corporate and consumer facing panels and speaking engagements, maintaining ongoing global presence in B2B and B2C conferences, and develop and execute press events, such as programming screenings and company parties. Track and report on quarterly PR results, ensuring efficacy and alignment with the overarching annual PR strategy. -
Head Of External Marketing & PrMachinima Jan 2012 - Jan 2013Burbank, Ca, UsOversee all external facing marketing executions, including managing relationships with blogs and sites, developing B2B and B2C pitches and press releases, executing cross promotions, and coordinating cast and crew interviews. Oversee corporate and consumer facing panels, speaking engagements, and events. Develop and execute both internal company-wide newsletters and external fan-facing newsletters (1MM+), and collaborate with social media, internal promotions, and trade marketing to maximize brand awareness.
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Content Marketing ManagerMachinima Apr 2011 - Jan 2012Burbank, Ca, UsResponsible for developing and executing full scale internal and external marketing plans surrounding Machinima’s entertainment content, including all publicity for all network content. Build and leverage community relationships for cross-promotional opportunities and brand development. Manage all relationships with press and work directly with social media, community, influencer and partnership teams to generate and maximize brand awareness and ROI. Plan and execute small to large scale community and internal events surrounding programming initiatives and the brand as a whole.
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Marketing Manager Of AnimationMarvel Entertainment Jan 2010 - Apr 2011Develop marketing plans, assets and materials for all worldwide television partners tied to all Marvel animation series. Manage animation cross-promotions and marketing executions between partners, as well as plan and coordinate all event publicity, including talent interviews, talent signings, series segments, entertainment panels and trade shows. Plan and conduct behind-the-scenes interviews and footage for all series, as well as track and manage international and domestic broadcast schedules. Develop marketing strategies with global teams tied to DVD launches worldwide, and draft and execute press releases for all Marvel TV related projects, including both broadcast and DVD titles. -
Manager Of Animation Production And DevelopmentMarvel Entertainment Nov 2008 - Jan 2010Responsible for creating, distributing and tracking show creative packets for internal and external purposes, and serve as liaison with all network and distribution partners for approvals and asset distribution. Research and compile assets for project and series reference, and manage the creative and legal approval of all series designs. Track timelines and deliverables against marketing and broadcast schedules, and work on all licensed animated manufactured goods from concept to execution.
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Retail Business Development And Promotions CoordinatorMarvel Entertainment Aug 2007 - Nov 2008Balance and coordinate two separate departments, Retail Business Development and Promotions, and plan all retail and promotional events, partnership summits, and roundtables. Assist in developing strong relationships and effective programs with licensees and retail accounts (Walmart, Target, etc.), and work directly with partner studios and licensees to ensure mutual film and manufacturer marketing. Oversee the approval of all retail and promotions creative, marketing and promotional materials. Develop and maintain all retail budgets ($MM+), and plan and execute large screenings ($20,000+) for global retail partners.
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Production & Development InternKfty Channel 50 Jan 2007 - Jun 2007UsProduction and creative development of KFTY projects and commercials with hands-on experience in all television station fast-paced behind-the-scenes activities. Research news and conduct script writing for morning show segments. Coordinate and edit promos, teasers and commercials using Adobe Premier Pro software. -
Promotions & Marketing Assistant, On-Air TalentResults Radio Llc Aug 2004 - Jul 2005Santa Rosa, Ca, UsPromotions management, event coordination, and public relations for radio stations Mix 104.1, Jammin 107.1 and Q 105. Produce live remote broadcasts for Mix 104.1, Jammin 107.1 and Q105, and weekend show DJ/radio personality for Mix 104.1.
Kat Jones Education Details
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Sonoma State UniversityCommunications -
California State University, FirenzeLiterature
Frequently Asked Questions about Kat Jones
What company does Kat Jones work for?
Kat Jones works for Motiv Pr
What is Kat Jones's role at the current company?
Kat Jones's current role is Founder at Motiv PR.
What schools did Kat Jones attend?
Kat Jones attended Sonoma State University, California State University, Firenze.
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