Lee Kathrine Eddings, Mba Email & Phone Number

Chicago, Il, Us

As a strategic partner to both retailers and Kraft Heinz, I drive category growth through data-driven insights, compelling storytelling, & collaborative solutions. My focus is on optimizing product assortments, shelving strategies, & shopper engagement to deliver measurable results.-Category Expertise & Shopper Insights: Utilize advanced analytics & storytelling to provide actions to insights. Established myself as a trusted resource, driving long-term, mutually beneficial partnerships with buyers.-Assortment & Shelving Strategy: Own development & execution of product assortment & shelving strategies, ensuring they align with both retailer goals & Kraft Heinz objectives to maximize category sales.-Market & Customer Knowledge: Leverage deep understanding of customer/market dynamics to tailor category standards that drive performance & maximize sales potential for both the retailer and Kraft Heinz.-Compelling Category Selling: Develop and deliver insights-based category selling stories that drive alignment with customers, ensuring continued dialogue around results, strategies, & new opportunities.-Category Roadmaps & Strategic Activation: Drive the creation & implementation of Category roadmaps at retail, ensuring integration of consumer, shopper, & retailer strategies to optimize sales growth.-Customer & Shopper Insight Analysis: Skilled in analyzing customer & shopper data to deliver objective, insightful recommendations that influence key business decisions.-Internal Advocate for Retailer Needs: Serve as the voice of the retailer internally at Kraft Heinz, ensuring that their insights are represented in all strategic discussions.-Knowledge Sharing & Capability Building: Actively contribute best practices, market insights, & lessons learned to strengthen Kraft Heinz’s CM capabilities.-Consultative Leadership: Combine analytical acumen with exceptional communication skills to deliver consultative CM that addresses both customer needs & business objectives.

Fuschl, At

TheTrade Marketing role required the ability to work in a fast-paced, deadline-driven environment, while simultaneously juggling multiple projects and keeping a positive attitude, being extremely detail-oriented, and a forward-thinking partner. Acted as a strategic liaison between Trade Marketing & cross-functional teams by overseeing strategic sales projects and key initiatives in the following areas:STORE-LEVEL & MARKET-LEVEL REPORTING-Developed/managed a proprietary store-level data & syndicated market-level project.-Project included systems alignment, field sales training, cross-functional communication, reporting, & evaluation to drive store-level execution & sales.-Required solid understanding & utilization of shopper marketing principles.SALES TOOLS & VIDEO PRODUCTION-Leveraged principles of Category Management to develop reporting/sales tools for use across sales & distribution, including sell sheets, communication tools, kits, & trainings. -Extensively leveraged IRI data & high-level shopper marketing research to create fact-based, actionable sales tools.-Produced several training & industry-relevant videos. Managed entire production process, from script development to editing to distribution.TRADE SHOWS & TRADE EVENTS-Singularly responsible for managing the entire trade event & trade show production process from internal strategy, to design & material collaboration, to internal shareholder approvals, through execution & post wrap-up (including but not limited to NACS). -Always looked for ways to reinvent the show/event experience, while staying true to the Red Bull brand. Have successfully worked across the brand, sales, & marketing departments to execute Red Bull’s trade show/event strategy.-Extensive understanding of trade show execution, including a solid understanding of union labor.INDUSTRY/TRADE COMMUNICATIONS-Identified & managed all trade communication tools including industry trade advertising and retail circular marketing tools.

Fuschl, At

Fuschl, At

Assist in the delivery of analytics and insights for the Sales and Category Development Teams, utilizing scan data in support of Red Bull’s Energy Category Strategy.Generated reports and analysis with syndicated dated.Created and executed templates to track and measure core Red Bull initiatives.Produced compelling fact based powerpoints supporting Red Bull’s key category initiatives.Supported team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.

El Segundo, California, Us

Promoted by the world’s largest toy company, generating more than $6 billion in annual sales and representing 25% of the toy industry, to oversee trade marketing and category management for Toys R Us. Position entailed developing account strategies, retail marketing programs, business planning calendars, and profitability ROI analysis.Developed integrated marketing programs that drove business, such as a 50th Birthday Celebration for Barbie that included front page weekly ad placement, in-store feature shop, in-store activities, online gift with purchase opportunity, social media, e-blast, and web support.Led customized product development, which drove business through differentiation by providing an exclusive product offering to Toys R Us.Championed multiple merchandising programs, including the Barbie Collector Program in 50 doors at Toys R Us, creating and installing custom glass cabinets and lighting that showcased the dolls in special ways.Created custom graphics for four different Barbie Feature shops, coordinated cross-functional teams that gained approval from Toys R Us and ensured projects were executed on time.Applied shopper insights to evaluate account performance and identify opportunities, which drove development of custom products and fine-tuned merchandising efforts, including development of multiple merchandising programs such as dioramas, video shelf-talkers, and in-store signage.

El Segundo, California, Us

Brought on to serve as the hub for Product Line Development and sales forecasting. Provided a key strategic link between brand management and field sales on brand planning, strategy & opportunity management.Created and implemented a permanent Space Planning process aligned with the brand strategies and sales forecast. Reviewed past performance and footage to generate base line forecast that complied with customer’s constraints and benchmarks.Allocated space by account based on performance, to ensure optimization.Utilized JDA ProSpace software to create brand and account specific planograms.

El Segundo, California, Us

Chicago, Illinois, Us

Mba, Marketing And Organizational Management

Ba, Sociology