Laura Kelleher Email & Phone Number

San Jose, California / Ann Arbor, Michigan

Responsible for creating and driving the strategy and growth plans for $100+ million portfolio of eBay Enterprise and Strategic merchants. Overall responsibility for managing and driving 40% Year over Year growth.Serve as merchant business partner providing strategic recommendations re: merchandising, marketing, advertising, pricing, selection, inventory/systems management, customer satisfaction, and eBay business optimization.

Strategic development and oversight of retail division selling 300,000 units and driving $30 Million in sales of used cell phones and other consumer electronics. - Manage team of merchandisers and outside vendors including: eCommerce software integrators, search firms, creative agencies, payment gateways and channel partners.- Program responsibilities include: information architecture, Search Engine Marketing (SEM), Search Engine Optimization (SEO), creative site design… Show more Strategic development and oversight of retail division selling 300,000 units and driving $30 Million in sales of used cell phones and other consumer electronics. - Manage team of merchandisers and outside vendors including: eCommerce software integrators, search firms, creative agencies, payment gateways and channel partners.- Program responsibilities include: information architecture, Search Engine Marketing (SEM), Search Engine Optimization (SEO), creative site design, Comparison Shopping Engines (CSE), site search, online marketing demand generation and site analytics.- Responsible for channel management including eBay, Amazon Third Party Platform and affiliate partners. Show less

Led the operations team at Airfoil, a technology PR firm serving such clients as eBay, Microsoft, PayPal, Starbucks and Best Buy. Area of responsibility included information technology, advertising, marketing, legal affairs, new office expansion, and general operations. Played an important role in helping Airfoil to successfully grow and evolve organizationally. Implemented short- and long-range action plans to support the agency’s three-year strategic plan.

CONTRACT POSITION Medical Center Information Technology (MCIT) Orders Management Project$76 million project to implement Computerized Physician Order Entry (CPOE) Provided technical program management support through process development, issues resolution, risk mitigation, project audits, and work plan review to improve quality and safety of patient care.

Top 20 E-business integrators serving Eddie Bauer, Amazon, Volkswagen, AAA Insurance, OnStar, Godiva, and othersLed cross-disciplinary team to define, codify, document, and train all personnel in first formal Web design and development practices and procedures

Responsible for all aspects of project management and production departments:• Hired, trained, and directed project management and production departments of 14 project managers and 10 producers in 3 cities serving more than 100 clients

Directed, planned, and implemented Ameritech’s $14 million program to connect 500 schools to the Internet and satisfy commitment to the Michigan Public Services Commission• Recruited, hired, and supervised team of technical experts• Determined, monitored, and reconciled capital and expense budgets• Wrote and managed $5 million Request for Proposal for equipment, training and supportServed on product development teams for E-commerce, Internet Yellow Pages, and Web-hosting… Show more Directed, planned, and implemented Ameritech’s $14 million program to connect 500 schools to the Internet and satisfy commitment to the Michigan Public Services Commission• Recruited, hired, and supervised team of technical experts• Determined, monitored, and reconciled capital and expense budgets• Wrote and managed $5 million Request for Proposal for equipment, training and supportServed on product development teams for E-commerce, Internet Yellow Pages, and Web-hosting services. Responsibilities included: developing business plans, writing competitive analysis, and completing marketing studies Show less

Joined Merit Network, a consortium of Michigan universities responsible for building the academic Internet and taking national networking to a wider audience, in initial stage of NSFNET project to assist with planning, guiding, and implementing national networking consulting, outreach, and public relations activities.• Co-authored Navigating the Internet—A Merit Network Cruise, an interactive multimedia tour used world-wide• Managed a national seminar project which generated $100,000 in… Show more Joined Merit Network, a consortium of Michigan universities responsible for building the academic Internet and taking national networking to a wider audience, in initial stage of NSFNET project to assist with planning, guiding, and implementing national networking consulting, outreach, and public relations activities.• Co-authored Navigating the Internet—A Merit Network Cruise, an interactive multimedia tour used world-wide• Managed a national seminar project which generated $100,000 in annual revenue Show less