Lindsey Kerr Email & Phone Number

United States

• Lead employee communications strategy to keep workforce informed, committed and engaged.
• Responsible for planning, writing and editing executive communications.
• Lead the planning, content development and project management of a monthly leadership publication to help managers and supervisors meet expectations and navigate management issues.
• Plan, edit and manage monthly all-employee publication to keep employees informed of and engaged in key business initiatives.
• Provide communications strategy and support for MidAmerican’s Diversity, Equity and Inclusion Council. Played an instrumental role in writing the council charter that garnered executive support and launched the.
• Serve as communications counsel for numerous business units, including Human Resources, and employee resource groups. Provide communications strategy and manage projects to support their needs, including intranet.

Des Moines, Iowa

Des Moines, Iowa Area

Greater Minneapolis-St. Paul Area

• Lead cross-functional teams to execute strategic plans and develop communications content to reach internal, business-to-business and consumer audiences. Fulfill project management and content development roles to.
• Provide daily client counsel and support, including recommending results-oriented strategies and tactics and developing content for external and internal communications programs.
• Conduct project planning to define scope, including budget forecasting, resource allocation, timelines and agreed upon deliverables.
• Develop and present strategic communications plans and proposals to support agency business development.
• Write and edit copy for various communications channels, including websites, marketing collateral, authored bylines, news releases, key messages and brand platforms.
• Develop and implement crisis management strategies to communicate key messages and minimize negative media coverage.

Greater Minneapolis-St. Paul Area

• Fulfilled two-year volunteer board member position leading networking committee for nonprofit industry organization.
• Planned and implemented all networking events to increase membership and engagement.
• Managed networking budget, oversaw committee members and collaborated with board members to advance organizational goals.

Greater Minneapolis-St. Paul Area

• Developed and implemented strategic communications plans for clients in healthcare, consumer products and technology industries. Served as primary client contact, providing daily counsel and managing projects and.
• Led media relations campaign for national consumer product brand. Oversaw media pitch development and outreach. Served as contact for national media, securing and coordinating interviews and product reviews.
• Wrote copy and developed content to support ongoing internal and external communications programs.
• Managed development and implementation of social media campaigns to increase audience engagement with consumer brands.
• Conducted trade media outreach on behalf of business-to-business healthcare and technology clients, securing authored bylines and trade show coverage.
• Managed all projects, including defining scope, developing timelines and overseeing budgets and resource allocation.

Greater Minneapolis-St. Paul Area

• Developed and implemented communications plans for business-to-business healthcare and technology clients. Served as primary client contact and managed multiple client teams.
• Oversaw trade media relations initiatives that resulted in the placement of more than 100 articles and product mentions and more than 7.2 million impressions for dental software product.
• Planned trade show media events to increase product awareness among editors and build brand ambassadors among industry key opinion leaders.
• Developed content, including website copy, news releases, authored articles and key messages, to support product launches and media outreach.

Des Moines, Iowa Area

• Created and implemented integrated marketing programs for multiple nonprofit organizations. Managed client relationships and supported director-level team members in business development efforts.
• Conducted national media outreach on behalf of clients to increase brand awareness and preference.
• Planned and executed public relations and government relations initiatives, including news conferences, legislative events, media outreach and community trainings on behalf of nonpartisan government agency to build.
• Supported the planning and implementation of focus groups to obtain target audience insights.
• Oversaw cross-functional teams to develop websites, print advertising and collateral materials.
• Planned and executed pre-event and on-site media outreach to promote wine tasting events, increasing attendance by nearly 40% in 2007 and nearly 15% in 2008.

Des Moines, Iowa Area

• Supported the V.P. of Public Relations to achieve communications results for existing nonprofit clients and develop and submit proposals to secure additional clients.
• Assisted in the planning and implementation of street marketing events for a tobacco cessation and prevention organization. Wrote news releases and media advisories and managed public relations budgets.
• Collaborated with cross-functional teams to develop new brand identity and design elements for the new public library in downtown Des Moines.
• Wrote and edited media materials, managed media contact database and coordinated interviews.