Lisa Kesselman Email and Phone Number
Lisa Kesselman work email
- Valid
Lisa Kesselman personal email
- Valid
- Valid
I'm a passionate marketing professional with over 15 years of experience developing impactful strategies across B2C and B2B sectors including retail, SaaS, electronics, CPG, and entertainment. I specialize in leading cross-functional teams, managing comprehensive campaigns, and using data-driven insights to enhance performance and ROI.With a proven ability to boost brand awareness, customer engagement, conversions, and sales, I combine creativity with strategic insight and enthusiasm to turn challenges into opportunities and optimize processes.Energetic, authentic, adaptable, and committed to excellence, I believe that strong relationships are the foundation of success. My approach is grounded in respect, positivity, and a collaborative spirit, ensuring every interaction is both productive and enjoyable.Areas of Expertise: Campaign Strategy & Management | Integrated Marketing | Project Management | Content Strategy | Digital Marketing | Messaging & Positioning | Brand Development & Management | Data Analysis | Loyalty Programs | Social Media | Advertising | Promotions | Creative Briefs | Presentations | MS Office | Google Workspace
Inspirehealth Supportive Cancer Care
View-
Senior Manager, Marketing & Patient CommunicationsInspirehealth Supportive Cancer Care Nov 2024 - PresentVancouver, British Columbia, Ca
-
Campaign Marketing ManagerAlida May 2023 - Jul 2024Toronto, Ontario, CaDirected promotional and content strategies for key campaigns, events, and initiatives, enhancing brand awareness, engagement, and conversions.Developed and managed integrated marketing campaigns, collaborating with PR, Demand Generation, Design, Customer Marketing, and Product Marketing teams, improving alignment and efficiencies.Conducted in-depth analysis of campaign performance, compiling and presenting detailed reports with data-led actionable insights to optimize future strategies and enhance ROI. Successfully managed Alida’s LinkedIn channel, growing new followers by 179% YOY.Produced content for multiple channels, including webpages, emails, social media, and sales enablement materials, and briefed and edited blogs and long-form digital content, ensuring consistency in messaging and brand voice. -
Category Marketing Specialist - Electronics, Audio Video, Computers, Cameras, Photolab, And BabyLondon Drugs Jan 2017 - Apr 2023Richmond, British Columbia, CaLead marketer for multiple categories, responsible for developing and executing marketing strategies to enhance sales, boost customer engagement, and increase brand awareness across retail and online channels.Managed comprehensive integrated marketing campaigns including spearheading the 2018 Juno Awards sponsorship, Mobile rebrand, Photo Month relaunch, the Outdoor Living event, and key product launches.Developed creative briefs and ensured consistent execution across all customer touch points including website, in-store, print, email, digital ads, video, radio, and social media.Consistently partnered with buying, e-commerce, and loyalty teams, along with external agencies and vendor partners, to create cohesive strategies, enhance alignment, and drive business objectives.Analyzed primary research, first party data, and customer insights to identify new opportunities.Conceptualized, produced, and directed video content, as well as performing voiceover work. -
Marketing & Communications ManagerVrca - Vancouver Regional Construction Association Mar 2014 - Jan 2017Vancouver, Bc, CaManaged all aspects of marketing single-handedly, including strategy, execution, event promotion, content creation, member engagement, ad sales, and overall brand awareness.Oversaw the marketing budget, negotiated service and supplier contracts, and expanded advertising opportunities resulting in new revenue lines.Revamped the marketing strategy and branding for the Construction Leadership Forum conference in Whistler, resulting in 3X conference registrations.Developed all marketing collateral including signage, surveys, sponsorship packages, course catalogues, online advertisements, and launched “The Connector” weekly eNewsletter.Managed all social media, digital marketing, and website updates, increasing social media followers by over 25% and website traffic by 20%-73.5% annually.Administered the Construction Job Centre website, resulting in a 45.26% YOY increase in traffic. -
Marketing & Pr ConsultantLove It Or List It Vancouver Jan 2014 - Mar 2014Created a strategic marketing plan and executed tactics including trade show participation, social media, media buying and outreach to build awareness and encourage homeowners to apply for the TV show.
-
Category Marketing Specialist- EntertainmentBest Buy Canada Jul 2009 - Feb 2013Richfield, Minnesota, UsDeveloped and executed Omni-channel marketing strategies to enhance sales in video games, movies, and music, supporting product launches, category specific programs, and overall business objectives.Project managed category marketing initiatives including midnight openings, Holiday Gift Guides, the RZ Gamers Club twitter account, and the Electronic Entertainment Expo (E3) social media campaign. Led integrated marketing plans, utilizing various touchpoint such as flyer, signage, website, e-communications, digital marketing, TV, radio, events and social media.Managed communication and served as the single point of contact between merchandising and all customer experience teams to ensure effective implementation of all campaigns and programs.Played an instrumental role in the strategy, branding, launch, and promotion of Reward Zone Gamers Club, Canada's first video game loyalty program, and in-store Trade & Save movie program. -
Retail Life Cycle - CanadaLush Fresh Handmade Cosmetics Aug 2006 - May 2009Vancouver, Bc, CaManaged all external marketing efforts to drive traffic to LUSH stores in Canada, developing store and regionally focused strategies, reporting directly to the owner and CFO. Directed LUSH’s participation in trade shows, local events, advertising, eBlasts, and sampling campaigns, coordinating with internal teams across creative, woodshop, manufacturing, and distribution.Developed the Retail Life Cycle department by hiring, training and coaching team members.Oversaw, promoted, and attended store grand opening parties.Prepared training manuals and lead educational seminars during managers’ meetings.Produced press releases and supported PR initiatives such as product launches. -
Intern/ Assistant To The Director Of MarketingMcc Theater (New York) Feb 2006 - Jul 2006New York, New York, UsPromoted and publicized the Off-Broadway production of “Some Girl(s)”, a reading of “Beirut”, and the company’s annual gala, “Miscast”. Created flyers, managed booths at local fairs and events, attended press conferences, and participated in the grand opening party for “Some Girl(s)”. -
Sales & Marketing CoordinatorDynamic Chocolates - Alpine Confections May 2005 - Nov 2005Generated ideas and coordinated development of new products from development to distribution.Designed sales sheets, researched packaging, and product legalities.Responded to customers’ comments and complaints
Lisa Kesselman Skills
Lisa Kesselman Education Details
-
Mcgill UniversityMarketing
Frequently Asked Questions about Lisa Kesselman
What company does Lisa Kesselman work for?
Lisa Kesselman works for Inspirehealth Supportive Cancer Care
What is Lisa Kesselman's role at the current company?
Lisa Kesselman's current role is Experienced Marketing Strategist | Integrated Marketing Leader | Campaign Manager | B2C & B2B.
What is Lisa Kesselman's email address?
Lisa Kesselman's email address is li****@****ail.com
What schools did Lisa Kesselman attend?
Lisa Kesselman attended Mcgill University.
What skills is Lisa Kesselman known for?
Lisa Kesselman has skills like Public Relations, Online Marketing, Sales, Marketing, Marketing Strategy, Sponsorship, Market Planning, Advertising, Marketing Management, Brand Management, Brand Awareness, Brand Development.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial