Developed cohesive marketing plans to add value to customers and generate demand for Motorola products. Repositioned the Motorola brand through integrated marketing activities, product positioning, promotion, training and aligned investments. Selected to manage additional teams and marketing programs, beyond scope of work, to support Motorola’s expansion efforts in Latin America

Aligned internal and external regional teams to ensure consistent branding across Latin America. Led sell-in, development, adaptation and deployment of marketing campaigns for mobile phone product launches and seasonal promotions.

Defined and managed phone and accessory marketing programs with internal and external cross-functional teams, to meet internal goals and customer objectives. Motorola increased market share by 58% and gross margin by 200%.

Led consumer event and creative strategy targeted at generating brand awareness among youth Managed all aspects of high profile events including the ESPN X-Games, Vans Warped Tour and US Open of Snowboarding to promote trial of product.

Managed event marketing programs for internal start-up unit for a new frequency band of two-way radios.