-Plan, manage and implement enhancements, fixes and optimizations for devry.edu, DeVryWorks, the DeVry newsroom, 450 partner sites and other web properties-Proactively incorporate search engine optimization best practices into strategy, content management and development processes-Reevaluate internal processes, content management approaches, interdepartmental systems, procedures and workflows to identify areas in need of improvement-Continually identify opportunities for conversion optimization across multiple web properties-Manage one full-time employee and up to 10 contractors-Work with offshore developers and multiple agencies to successfully complete projects, reduce inefficiencies and streamline communication -Work hand-in-hand with the IT director and AEM product manager in IT to ensure a seamless rollout for each release and the introduction of new features and functionality within AEM-Work closely with stakeholders throughout the organization as a key liaison of Marketing and the primary contact for website changes and enhancement requests-Work closely with SEO and CRO managers to ensure content management, SEO and CRO initiatives are tightly integrated-Lead Agile development efforts from a content management and UAT perspective to keep sprints on track and ensure timely delivery of high-quality code for each release and epic-Ensure that development and content management requests are necessary and tied to DeVry’s primary business objectives

I'm part of the amazing team of digital marketing experts at Umbrella Local, and I help drive more leads and sales for small to midsized businesses.

-Provided strategic planning, analytics, SEO, inbound marketing, lead generation and conversion optimization services to hundreds of multinational Fortune 500 companies and small to midsized businesses-Grew agency to $1.2 million within first year of full-time operations-Managed team of up to 20 full-time employees and contractors (digital marketers, content strategists, SEO professionals, developers, designers, writers, finance and administrative staff)-Created audience-driven, full-funnel, integrated marketing strategies and tactical plans -Executed and fully managed tactics, including web sites, blogs, landing pages, SEO, premium content (white papers, webinars, interactive content, downloadables, quizzes, etc.), custom content, emails, social posts and more-Managed large-scale sites and content (500 to 10,000+ pages per site), including ecommerce sites-Led monthly or weekly check-in calls and provided monthly analytics/SEO reports to prove performance and ROI for senior-level stakeholders-Stay up-to-date on modern web development and digital marketing best practices, utilizing knowledge to continually seek the best results -Provided quick-hit returns in an Agile environment, followed by longer-term solutions requiring more discussion, development or complexity-Awarded as fastest-growing women-owned small business in our category three times-Featured in Business Week – Small Business Edition and Agency Spotter as leading agency in multiple categories (SEO, digital marketing, inbound marketing)-Wrote more than 1,000 SEO-friendly articles for the Chicago Tribune, eHow.com, Patch.com, Salon.com, Cutting Tool Engineering, and numerous other publications and websites (some may be using my maiden name, Lisa Mitoraj)

-Managed four direct reports at this 100-year-old media company: two staff writers and two associate editors-Set quarterly goals and conducted performance reviews-Participated in company strategic planning meetings with other managers-Assumed content director’s responsibilities during four-month maternity leave-All previous responsibilities from Senior Editor role

-Managed content for Petfoodindustry.com, a web site for marketing professionals, nutritionists and veterinarians in the pet food industry-Managed content for WattAgNet.com, a highly ranking news web site for the agriculture, poultry and animal feed industry -Wrote, edited and proofread articles for the web sites and one of the company’s eight print magazines-Promoted articles and blog posts written by other members of the editorial team on both web sites daily-Managed video content on the web sites-Analyzed traffic (pageviews, sessions, users) and engagement (average time on page, # of pages viewed, bounce rate) metrics in Google Analytics daily-Created custom analytics reports for other members of the editorial team, marketing, sales or other WATT team members daily (including automated weekly or monthly reports)-Conducted analytics training for other employees, including webinars, training documentation and biweekly “open office” hours during which people can join an optional group call if they have analytics questions -Conducted quarterly content audits to identify and analyze the most popular content and topics-Attended trade shows and events to cover topics of interest to the industry

-Managed TrainIT web site, an internal web site that provides training materials and classes for 3,000 IT team members-Wrote scripts for internal videos promoting TrainIT and Geek Fest-Helped to plan and manage Geek Fest, a two-day event that gathered thought leaders and internal Walgreens speakers to present about a wide variety of IT topics, including Big Data, mobile technology, Agile and others-Wrote and edited communications and user manuals for two other IT groups that develop apps and software used by IT -Wrote 26 career guides for IT job families

-Contract #1 - migrated content from old CMS to SharePoint; tagged content with appropriate metadata -Contract #2 - managed seven intranet sites for Global Knowledge Management -Contract #3 - planned and managed the implementation of a complex online SMS directory, which involved large volumes of content, a firm grasp of the technical tools being used (SharePoint and Access), frequent interaction with SMEs and the technical team, and strong organizational skills

-Managed team of 8 contractors from my company for major site redesign-Handled project management for hundreds of web projects to ensure that projects were completed on time and within budget-Interacted with stakeholders at all levels of the company, including C-suite executives, to gather requirements, obtain feedback and manage conflicts-Led content strategy efforts for landing pages, microsites, web pages and other digital marketing campaigns-Wrote thousands of pages of product specifications, case studies, product content and other web content-Wrote and redesigned Zebra’s online help desk

-Lead consultant for a software and professional services consulting firm-Produced content for public Web sites, corporate intranets, portals, tutorials and Help systems for Fortune 500 companies and start-ups-Managed teams of content, information architecture and usability experts to ensure timely and accurate completion of high-quality user experience deliverables-Planned, created and reviewed site maps, content asset evaluations, content migration plans, style guides, content gap analyses, wireframes, process flows, focus group deliverables and other user experience deliverables as needed-Worked with developers, programmers, visual designers, brand strategists, business stakeholders and other team members on a daily basis

-My employer, marchFIRST, was bought out by divine-See divine description for detailed list of responsibilities

-USWeb/CKS was bought out by marchFIRST, then divine-See divine description for detailed list of responsibilities

-Technical editor for a monthly technical journal, Cutting Tool Engineering-Responsible for writing, editing, managing freelancers, working with vendors and editorial planning-Key player in development of company Web site

-Marketing communication specialist for a sporting goods distributor-Produced catalogs, brochures, press releases and other marketing materials-Responsibilities included writing, editing and page layout

-Technical writer in documentation group at software company-Wrote, edited and managed content for multiple pieces (newsletters, instruction booklets, manuals, technical documentation and more)-Proofread software manuals for various software products-Created indices for various software manuals-Interviewed subject matter experts in various departments for news stories, articles and newsletters