- Led the design team that handled all client design projects from start to finish - Serviced all POS, POP and giveaway projects for the Brown-Forman Corporation- Conceptualized and designed artwork for several high level branding projects as well as maintained the brand standards & integrity for a portfolio of 29 large scale legacy Wine & Spirits clients and 50+ boutique clients- Remained highly involved in the day to day graphic design as well as overseeing and approving all creative content- Spearheaded creative projects both developed externally via creative brief as well as proactively under fast deadlines and tight budgets; This included hands-on design and copy writing- Extensive experience working with a Sourcing & Procurement team to develop new merchandise products from the ground up- Conceptualized internal & external campaigns, utilizing the team’s skills to execute our ideas and convey brand strategies across multiple channels; print, social media, email, display, signage & merchandise- Collaborated with Account Teams to build and maintain a dozen custom merchandise based e-commerce stores- Lead photoshoots of product and lifestyle photography as well as post production editing to be used on brand websites/stores- Oversaw all client assets to ensure brand consistency and strength across all markets - Acquired extensive knowledge of the legal requirements that come with clients in the Spirits industry- For 6 years, led a team of 2-3 junior creatives, delegating projects, collaborating & holding critiques of work in progress to maintain an elevated and consistent end product from our design team.- Cultivated and maintained the current ImageSeller look & feel across our social media, website and other collateral - Design and execution of all high level presentations, proposals and briefs to our clients or prospective clients- Rebranded a beauty line that was then featured in several high level publications including Glamour & Refinery29

- Created client projects in conjunction with my team from the ground up, often times writing the copy and other creative elements of the project- Conceptualized and executed our monthly trend newsletter, and all ImageSeller outbound collateral- Communicated directly with clients on e-commerce store production and design direction- Organized and photographed our internal and external merchandise campaigns used for web sales and promotional materials

- Created client projects in conjunction with my team from the ground up, often times writing the copy and other creative elements of the project. - Conceptualized and executed our monthly trend newsletter, and all ImageSeller outbound collateral. - Communicated directly with clients on e-commerce store production and design direction. - Organized and photographed our internal and external merchandise campaigns used for web sales and promotional materials. Handled client design projects from start to finish. - Received files from outside agencies and prepared the work for print as well as created mock-ups for Account teams. - Based on client direction or feedback, concept, design and complete each project. - Created mostly merchandise, but in addition was responsible for creating signage, point of sale and display pieces. - Built and helped manage several e-commerce stores.

Designed logos for various events including Street Hockey Festival, Powerplay Luncheons and Sabres Road Crew. Created email and print graphics to season ticket holders. Created Sabres’ schedule magnet. Created cards and autograph cards for mascot handout. Collaborated with creative team on many other projects.