Strategic lead for internal and external communication, supporting programmes and projects and an active member of the organisation's leadership team. Developed overall communication strategy as well as work to bring the strategy to life, developing key organisational objectives, values definition as well as strategic delivery plan. Developing communication plans to support organisational activity in addition to delivery and asset development. Overall responsibility for brand management ensuring the organisation aligns with its brand values and builds brand equity. Leading on digital inclusion to support organisational channel shift and liaison with external organisations to harness expertise and resources. Key focus and expertise in internal change communication supporting a more effective employee experience. Experience in developing creative solutions to key internal and external challenges using a range of approaches such as video, animation, print and audio. Led the development of a new intranet using MS Sharepoint and ensured the ongoing curation and development of content and access. Supported colleagues across the business to communcate more effectively and prepared organisational briefs for chief executive and directors to share and update the business, as well as leading all company virtual events and presentations.

Delivering a collaborative approach to work with board members, project groups, local communities, and system leaders, creating effective OD interventions and engagement to develop and facilitate the STP progression within local systems. Designed a communication campaign to assist in staff recruitment and retention, in addition to providing support for the mental health alliance to augment their form and function. Held full responsibility for the creation and implementation of a robust OD strategy across the STP. Highlights included: • Spearheaded staff engagement and development by developing a system-wide organisational development plan.• Ensured optimal productivity and created a better team working environment through design and delivery of staff development sessions.• Effectively managed a budget of approx. £1M and developed a system-wide approach to GP recruitment and retention.• Designed and delivered three system-wide workforce summits to engage with the wider workforce across the NHS in Hampshire to help to shape the future work programme and priorities.• Led the engagement of HR and recruitment colleagues to deliver the communication campaign for a new approach to temporary workers across the area.

Provided direction and supervision regarding a specific portfolio for innovation and cultural change, supporting the organisation to develop and identify opportunities to meet its desired culture in conjunction with its many internal and external customers. Acted as a member of the senior management team, offering guidance and support to directors, board members, and clinical leads in all corporate matters while ensuring the overall reputation of CCG was managed effectively both internally and externally. Highlights included: • Increased company operational performance and boosted response rate of the NHS staff survey by 10% through development of an internal communication plan.• Streamlined smooth running of business operations by spearheading and monitoring a team of 120 staff members during an office move.• Developed a clear organisational development programme to support increased skills, capability and competences across the business.• Developed an organisational approach to values-based recruitment and appraisal.• Lead the PR and communication for a controversial hospital development in partnership with a local NHS trust.• Reviewed and delivered a robust and engaging approach to patient involvement and consultation.

Provided end-to-end management regarding all facets of community and public engagement, including stakeholder administration, internal communications, external media relations, web/intranet/social media development, clinical engagement, consultation, and brand development.Deputy Director of Communication and Engagement (September 2009 to December 2013)Supported clinical leaders as well as higher management and other team members on media and internal and external communication issues. Managed all contractual obligations and relations with the voluntary and community sector. Served as a main point of contact for health overview and scrutiny committees, other public sector partners and wider organisational partners and stakeholders. Held responsible for primary care engagement and the key link for practice managers. Administered all corporate affairs and issues, covering accommodation, equality and diversity, governance, and complaints. Highlights included: • Created the new CCG brand image, vision, and values while engaging with over 100 local stakeholders.• Engaged with staff to develop new working practices following the set-up of the CCG.• Worked with 200 patients and successfully managed the closure of a GP branch surgery.• Successfully delivered an office move programme to downsize office accommodation and accommodate remote teams.• Delivered successful public health campaigns to both NHS staff and local residents.• Delivered a new GP information portal and organisation intranet.

Responsible for the overall communication function for the PCT providing support and guidance to the organisation in areas such as branding, media management, social marketing, stakeholder management, public engagement, media management and external and internal communication. Responsible for developing, resourcing and delivering communication strategies to deliver service change through engagement with the public, staff, key stakeholders and clinicians. Delivering effective communication with GPs, clinicians, health care staff and other non-clinical staff to develop excellent relationships, effective knowledge sharing and understanding of key priorities. Developing and delivering appropriate communication training to deliver a communicating organisation approach. Developing and delivering electronic communication to utilise developments in social marketing, and delivering meaningful communication to develop effective relationships directly with the public, patients and carers. Responsible for equality and diversity for the organisation, ensuring effective engagement and communication with diverse groups and developing appropriate channels.

Responsible for leading and developing creative and innovative communication for the city council to ensure the management of the reputation of the council though a range of channels. Ensured corporate priorities and the council brand were communicated to appropriate audiences, whilst being the lead communication support for senior managers and councillors. Supported partners and other agencies to deliver a joined up, citywide approach to communication, engagement and customer care. Developed and used market research to determine customer and staff attitudes and delivered communication strategies to encourage behaviour and service change. Developed and implemented electronic communications through web site and intranet developments, use of social media and text based services.

Responsible for the management of the council's reputation through the media, brand image and public satisfaction. Led the development of a strategic corporate communications strategy for the council, which included internal communications, customer communication, brand development, media relations and consultation. Developed communication plans for specific initiatives, e.g., postal voting, Local Democracy Week, Holocaust Memorial Day, and specific departmental initiatives, including awareness days, launches and openings. Offered strategic media advice to senior management, councillors, and the council's cabinet members and worked closely with the police on joint media briefings and initiatives.

Responsible for the planning and execution of the direct marketing (fundraising), marketing and corporate identity strategies for the YMCA in England. Undertook segmentation, research and analysis of existing and prospective donors to deliver targeted and appropriate direct mail. Developed communication plans for all individual supporters to develop relationships and an understanding of the work of the YMCA in England. Produced and managed budgets for staff costs and fundraising income. Developed the YMCA web site. Managed the production of the YMCA corporate publications and advised members of YMCA England staff and local YMCAs to identify promotional opportunity and support their own marketing work, including developing strategies and working with Boards of Management to present ideas and action plans.

Responsible for the public face of the health authority and promoting strategies and plans to other healthcare professionals, the public, including users, the press, voluntary organisations and health authority staff. Developed and managed the organisation’s corporate identity, produced all publications, including leaflets, annual reports, yearly purchasing plans and consultation documents. Conceptualised and organised major campaigns to the public such as challenging the stigma of mental health, keeping warm in winter, using GP services wisely and young people and drugs. Organised exhibitions, managed the press, co-ordinated public meetings and managed internal communication. Developed and implemented a customer involvement strategy through mapping and managing stakeholders to ensure ongoing and effective relationship management.

Responsible for all communication activities throughout the university to promote courses nationally to potential students. Contributed to recruitment strategies and developing appropriate materials to target students. Used market research to segment students and to evaluate effectiveness of activities to improve outcomes for the future. Duties included developing and managing budgets and staff, all design and print, from leaflets to annual reports, sole responsibility for prospectus production (writing, editing, design and photography), liaison with staff and students, working on concepts for major recruitment campaigns, managing outside agencies, organising exhibition material, producing student magazines and newsletters. The development and implementation of the corporate identity was central to this position

Responsible for developing and starting an alumni association and organising reunion events and fundraising activities. Duties included development and management of databases, fundraising and sponsorship, merchandising, research, organising appeals for information, support for graduation ceremonies, leaflet and poster design and print.