Leah Mckay Email & Phone Number

Austin, TX, US

Austin, Texas, United States

Collaborates with the sales team to create campaigns yielding a 25% increase in key segment of membership applications YOY. Creates marketing campaigns to recruit non-member physicians, B2B advertising for exhibitors and sponsors in verticals like real estate and financial management, and fund-raising initiatives to support scholarships for medical.

Austin, Texas Metropolitan Area

• Goodside Health is the parent company for Urgent Care for Kids, Virtual Care for Families and Schoolmed. The future is here with our telemedicine program (Virtual Care for Families (VCFF)) to connect sick or injured.
• Manages paid advertising for Google ads and Facebook paid ads for three healthcare brands under Goodside Health including budget, key performance indicators, keywords, ad copy, ad visuals, demographics, SEO, market.
• Oversees technical and creative for digital advertising campaigns and budgets. Analyzes success metrics
• Maintains a return on ad spend ratio of between 1:3 and 1:5
• Increased total social media audience for the Goodside Health brand by 30%
• Distributed email marketing campaigns for business development with an average open rate of 27%

Austin, Texas

• Sheshunoff Consulting serves over 1,500 banks and credit unions each year with a wide variety of risk management, loan review, investment banking, educational and affiliation services. Hired for UI/UX design for web.
• Redesigned UI/UX (user interface and experience) design for company website, wireframes, prototypes, high-fidelity mockups
• Created intuitive user interface, clear navigation, and modernized branding
• Conducted user interviews and testing to optimize the user experience and make iterative changes to improve the product design
• Collaborated with the Front-End Developer to implement the visual design prototype into a functioning website
• Optimized customer journey and increased conversions

• IGT is a global leader in the gaming entertainment industry and focuses on innovations in content and platform technology around delivering an outstanding player experience. As part of the overall marketing strategy.
• Designed digital and print product marketing for Texas Lottery products to 17,000+ retail locations state-wide including grocery stores such as 7-Eleven, H-E-B, and Fiesta Mart
• Conceptualized and produced brand promotional advertising materials such as billboards, gasoline pump toppers, crashpoles, banners, signage, promotional merchandise, trade show backdrops, motion graphics for digital.
• Created internal communications designs for annual sales conference initiatives - invitations, Microsoft Powerpoint templates, agenda design, conference signage
• Designed internal marketing guidelines multi-page booklets for retailer guides (best practices for selling Lottery products), and for event promotions team (best practices for event set up, tear down, customer.
• Partnered with companies such as NFL, COTA, and Walmart to cross-promote Texas Lottery products

Austin, Texas

• Designed digital and print product marketing for Texas Lottery products to 17,000+ retail locations state-wideincluding grocery stores such as 7-Eleven, H-E-B, and Fiesta Mart
• Conceptualized and produced brand promotional advertising materials such as banners, signage, promotional merchandise, trade show backdrops, motion graphics for digital monitors at point-of-sale locations, brochures.
• Partnered with NFL, COTA, MLB, to design advertisements for Texas Lottery cross-promoted products
• Created internal communications designs for annual sales conference initiatives - invitations, Microsoft Powerpointtemplates, agenda design, conference signage
• Designed internal marketing guidelines multi-page booklets for retailer guides (best practices for selling Lottery products), and for event promotions team (best practices for event set up, tear down, customer.

Austin, Texas Area

• Brochures, flyers, pamphlets, die-cuts, in-store point of sale, OOH (billboards), digital signage, instructional materials, logo design, branding, typography, layouts, business cards, Powerpoint templates
• Developed concepts in a high-pressure environment
• Delivered artwork within specified deadlines
• Worked with an interdisciplinary team (client, software, marketing) to generate digital product advertisements and promotions
• Managed and developed regional (Texas) marketing communications to target demographics based on timing
• Planned advertising and promotional communication projects including print, electronic, special events and directmail

Troy, MI

• Worked in the set department for the the MGM feature film: Red Dawn which opened in theatres in the United States November 21, 2012.
• The film stars Chris Hemsworth, Josh Hutcherson, Josh Peck, Adrianne Palicki, and Isabel Lucas, and Connor Cruise.
• Assisted Set Dressing Coordinator, formatted images, contacted vendors, organized records of purchase.