Leah Mckay Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Collaborates with the sales team to create campaigns yielding a 25% increase in key segment of membership applications YOY. Creates marketing campaigns to recruit non-member physicians, B2B advertising for exhibitors and sponsors in verticals like real estate and financial management, and fund-raising initiatives to support scholarships for medical students. Manages a three-person team to implement digital pay-per-click advertising such as Google Ads, Facebook Ads, LinkedIn Ads, organic social media, and email automation and workflows using HubSpot. Runs analytics, creates custom dashboards on performance and engagement, monthly on marketing successes. Works with clients to meet KPIs and objectives on revenue and recruitment goals. Maintains an average email open rate of 35%.Worked with our designer to complete 787 graphics jobs this year. Over 1 million website visits. 719,000+ PPC Impressions. 109 direct membership applications directly from advertising campaigns.

Austin, Texas Metropolitan Area

Goodside Health is the parent company for Urgent Care for Kids, Virtual Care for Families and Schoolmed. The future is here with our telemedicine program (Virtual Care for Families (VCFF)) to connect sick or injured children and their guardians with doctors using two-way web video doctor or provider calls, and in-person urgent care clinics. Schoolmed is an innovative business model providing in-school telemedicine• Manages paid advertising for Google ads and Facebook paid ads for three healthcare brands under Goodside Health including budget, key performance indicators, keywords, ad copy, ad visuals, demographics, SEO, market segmentation, and regional targeting• Oversees technical and creative for digital advertising campaigns and budgets. Analyzes success metrics• Maintains a return on ad spend ratio of between 1:3 and 1:5• Increased total social media audience for the Goodside Health brand by 30%• Distributed email marketing campaigns for business development with an average open rate of 27%• Pitched and implemented switching social media scheduling/ reporting platforms resulting in substantial annual savings for the company• Collaborates with the technology team to implement a digital tracking system by placing code on the website for Google Tag Manager to track sources of our website traffic, how many conversions, and from where they came• Works with the data team to evaluate key marketing metrics on reasons for telehealth visits (e.g., strep, flu, cough), demographics of patients, etc., to create the most effective messaging• Creates business B2B and B2C consumer campaigns to target potential school district partners for in-school telehealth • Created editorial calendar with date-based plan for content partnership announcements, selling points, conferences and more and created the content to schedule in advance • Collaborated with the data team to import data and create a dashboard on the ROI for paid advertising in Looker (Business Intelligence).

Austin, Texas

Sheshunoff Consulting serves over 1,500 banks and credit unions each year with a wide variety of risk management, loan review, investment banking, educational and affiliation services. Hired for UI/UX design for web and mobile, and to design, market and sell interactive online professional development courses for the banking industry. • Redesigned UI/UX (user interface and experience) design for company website, wireframes, prototypes, high-fidelity mockups• Created intuitive user interface, clear navigation, and modernized branding • Conducted user interviews and testing to optimize the user experience and make iterative changes to improve the product design• Collaborated with the Front-End Developer to implement the visual design prototype into a functioning website• Optimized customer journey and increased conversions• Received buy-in from key stakeholders throughout the design process• Created online advertising campaign including Google ads, social media marketing• Designed interactive content, including branding, digital design, presentation design, data visualization, charts, icons, infographics, diagrams, hierarchy organization, interactive designs• Implemented automated solutions for producing motion graphics with programming and running a script for Adobe After Effects that enabled automatic production of new visual content• Generated template for visual web assets to automatically produce hundreds of images with variations of text using Adobe InDesign• Conducted competitive analysis and suggestions to company leadership• Managed external videographer to produce proof-of-concept video option for courses• Designed color palettes, web assets, wireframes, presentations, branding, brochures, icons• Effectively managed projects through an online project management tool (Asana) to track task progress, set up project timelines, stages, deliverables and assign responsibilities to relevant groups.

IGT is a global leader in the gaming entertainment industry and focuses on innovations in content and platform technology around delivering an outstanding player experience. As part of the overall marketing strategy for Texas, I created graphics, infographics, logos, motion graphics, signage, visual advertising comps, layouts, multi-page booklets, instructional guides, and event promotion materials.• Designed digital and print product marketing for Texas Lottery products to 17,000+ retail locations state-wide including grocery stores such as 7-Eleven, H-E-B, and Fiesta Mart• Conceptualized and produced brand promotional advertising materials such as billboards, gasoline pump toppers, crashpoles, banners, signage, promotional merchandise , trade show backdrops, motion graphics for digital monitors at point-of-sale locations, brochures, flyers, booklets• Created internal communications designs for annual sales conference initiatives - invitations, Microsoft Powerpoint templates, agenda design, conference signage• Designed internal marketing guidelines multi-page booklets for retailer guides (best practices for selling Lottery products), and for event promotions team (best practices for event set up, tear down, customer interaction)• Partnered with companies such as NFL, COTA, and Walmart to cross-promote Texas Lottery products• Products featured by digital point-of-sale promotions increased sales by 5% on average for featured product• Managed projects to communicate progress on deliverables, track and ensure projects arrived on schedule• Prepared detailed presentations and proposals for external clients• Created, prepared and delivered customer pitches (presentations, motion graphics) about marketing product concepts to clients• Managed external videographer, edited videos • Collaborated with programmers to integrate digital motion graphics with external data sources

Austin, Texas

• Designed digital and print product marketing for Texas Lottery products to 17,000+ retail locations state-wideincluding grocery stores such as 7-Eleven, H-E-B, and Fiesta Mart• Conceptualized and produced brand promotional advertising materials such as banners, signage, promotional merchandise, trade show backdrops, motion graphics for digital monitors at point-of-sale locations, brochures, flyers, booklets• Partnered with NFL, COTA, MLB, to design advertisements for Texas Lottery cross-promoted products• Created internal communications designs for annual sales conference initiatives - invitations, Microsoft Powerpointtemplates, agenda design, conference signage• Designed internal marketing guidelines multi-page booklets for retailer guides (best practices for selling Lottery products), and for event promotions team (best practices for event set up, tear down, customer interaction)

Austin, Texas Area

• Brochures, flyers, pamphlets, die-cuts, in-store point of sale, OOH (billboards), digital signage, instructional materials, logo design, branding, typography, layouts, business cards, Powerpoint templates• Developed concepts in a high-pressure environment• Delivered artwork within specified deadlines• Worked with an interdisciplinary team (client, software, marketing) to generate digital product advertisements and promotions• Managed and developed regional (Texas) marketing communications to target demographics based on timing• Planned advertising and promotional communication projects including print, electronic, special events and directmail• Event participation (sales conferences, trade shows) with professional marketing group, customer discovery, salesbehavior analysis• Managed external videographer, edited videos• Collaborated with programmers to integrate digital motion graphics with external data sources

Troy, Mi

• Worked in the set department for the the MGM feature film: Red Dawn which opened in theatres in the United States November 21, 2012. • The film stars Chris Hemsworth, Josh Hutcherson, Josh Peck, Adrianne Palicki, and Isabel Lucas, and Connor Cruise.• Assisted Set Dressing Coordinator, formatted images, contacted vendors, organized records of purchase.