Leanne Kodsmann Email & Phone Number

As Associate Director of Demand Generation at Cryoport Systems, I lead the strategy, execution, and optimization of demand generation initiatives across our biopharmaceutical, animal health, and reproductive medicine markets. Responsible for all aspects of lead management and digital marketing, I drive inbound and outbound programs, account-based strategies, and multi-channel campaigns that capture, nurture, and convert leads across our target segments. Leveraging Salesforce and Pardot for CRM management and automation, I focus on refining processes, increasing pipeline growth, and maximizing ROI.In addition to overseeing campaign performance, I’m responsible for building and managing a skilled demand generation team, supporting roles across lead management, digital marketing, and program execution. Through strategic hiring, mentorship, and collaboration, I ensure our team is well-equipped to drive high-impact results. I work closely with cross-functional teams to align initiatives with corporate objectives and deliver effective, data-driven strategies that support company growth and commitment to advancing life sciences.

KBI Biopharma, Inc. is a global contract development and manufacturing organization (CDMO) providing fully integrated, accelerated drug development and biologics manufacturing services and expertise to life science companies. As a global leader in mammalian cell line development, with best-in-class modular technology and highly specialized solutions, KBI enables the life sciences industry to rapidly discover, develop and commercialize innovative medicines and vaccines. Global partners are utilizing KBI’s technologies to advance more than 160 drug candidates in preclinical and clinical development and the manufacture of ten commercial products. Built upon a foundation of world-class analytics capabilities and extensive scientific and technical expertise, KBI delivers robust process development and clinical and commercial cGMP manufacturing services for mammalian, microbial, and cell therapy programs. Recognized for quality manufacturing, KBI helps partners advance drug candidates to the market. KBI serves its global partners with eight locations in Europe and the USA.As Senior Digital Marketing Manager, responsible for all aspects of digital marketing, including spearheading the execution of highly impactful digital marketing campaigns and activities, social media management, developing and publishing an external newsletter, and providing monthly leadership updates to report marketing performance and metrics. Created and implemented multi-channel marketing programs to generate awareness and drive demand for a global portfolio of CDMO services. Leveraged extensive experience, exceptional execution skills, and deep understanding to effectively promote services to targeted customer segments across biopharma, diagnostic, and life sciences industries on a global scale. Orchestrate successful initiatives in SEO, SEM, digital advertising, email marketing, website and CRM management, and social media to propel brand growth.

Ann Arbor, Michigan, United States

Akadeum Life Sciences, Inc, is a private early stage life sciences company based in Ann Arbor, MI. Founded in 2014, Akadeum was established with the goal of advancing human health. Akadeum creates advanced isolation products and fundamentally changes the way that isolating chemical and biological targets is approached. Akadeum’s goal is to enable entirely new workflows by delivering a microbubble platform technology that can isolate any sample, any volume, anywhere.As Marketing Manager, responsible for driving comprehensive marketing efforts and expanding new markets for groundbreaking technology through innovative strategies and targeted lead-generation approaches. Oversaw all aspects of marketing while aligning approach with corporate goals. With a strong focus on product management and positioning, ensured market success while executing strategic revenue-driving initiatives that created growth while maintaining stringent financial controls. Accountable for brand strategy and elevation of brand awareness, penetrating new and existing verticals, and leveraging highly scientific content to develop proof points and enhance credibility for the emerging technology.

Novi, Michigan

Innovative Research Inc. was established in 1998 after the realization that dependable, high-quality, and affordable lab reagents were hard to come by. Beginning with core products like human plasma and serum, Innovative Research has grown to supply a wide range of biomaterials, including human and animal biologicals, proteins, antibodies, ELISA kits, and more. With thousands of published references and decades of proven results, Innovative Research has become a trusted global supplier working with top researchers and institutions around the world. As Marketing Manager, oversaw all Marketing responsibilities and ensured performance. This included building, managing, and training the marketing team, implementing process improvements, designing and leading all marketing strategy development and implementation (aligned to corporate goals), and tracking and reporting on results. Managed all aspects of product marketing, including market positioning, pricing, and profitability. Shaped strategic planning/growth while keeping tight control over the bottom line. Accountable for brand strategy, brand awareness, and market penetration into both new and existing verticals.

WingIts is the #1 specified bathroom accessory manufacturer in the hospitality industry, with innovations in design, technology, and innovation so revolutionary, they're patented! Made of 100% 18/8 (304) recyclable reclaimed steel, WingIts products are specified more than all other major brands, combined.As Marketing Manager, my role took advantage of my solid marketing background and work experience and allowed me to manage a variety of corporate, brand, and product projects end-to-end, including advertising campaigns and digital marketing as well as more traditional initiatives like print marketing, trade shows, and developing product literature. I was responsible for hiring, training, and managing employees and teams across multiple departments. I reported directly to the company owners and worked with them closely to create and implement comprehensive policies and programs related to corporate strategy, marketing, communications, and advertising. I was responsible for the development of corporate branding, product literature and print collateral, trade show planning and development, advertising, lead gen (top of the funnel) opportunities, new marketing projects, programs and initiatives, and more.

I manage ongoing projects, manage the production team, and handle a variety of website & marketing tasks. I get to do what I love every day - which includes a lot of geeky (but exciting!) projects and tasks in the following areas: Website Development – Websites are purpose-driven, and every aspect of every page is intentionally built to meet a visitor's needs and expectations. A great website is more than a pretty design and a consistent brand image - it is the "hub" of your online marketing and the piece of online collateral that you truly own. As other platforms come and go, your website is at the center of it all. Search Engine Optimization – SEO is never done! From planning strategy with keyword research, KEI analysis, and page-by-page strategy planning to on-page optimizations all the way to monitoring analytics data regularly, the most important part of successful SEO is to adjust optimization and strategy based on real-time results. Search Engine Marketing (SEM) & Click-Ad Campaigns – I get my geek on with planning, creating, and running online ad campaigns on platforms like Google AdWords and Facebook Ads. This includes demographic research to landing page development, conversion tracking, and updating/adjusting ads and strategy based on results.Content Marketing – I create marketing materials for clients in the form of press releases, blog posts, webpages, etc. This includes research, planning, and writing unique articles that are highly targeted to a client's target market and designed to further SEO and CTA/Conversion goals.Social Media Marketing – A website alone is not enough, it is important to have a presence across multiple channels/platforms. I write original social posts (using unique graphics), create video content for social use, and monitor/engage with social platform "interactions" from followers. Web Analytics – This includes monitoring and analyzing web data from multiple sources and using data analysis to drive decision making.

Greater Pittsburgh Area

Customer service representative in the fast-paced mortgage title insurance industry, working on client-centric teams in areas such as title clearance, HUD preparation, closing coordination, and loan funding. Specific job responsibilities included curative clearing (title clearance – including title-related issues such as vesting, property taxes, and outstanding liens and judgments, etc), HUD Preparation (preparation of HUD settlement statements), Small Group Management (depending on the client’s needs and volume, managing small groups of up to 6 people to manage on a daily basis), Training (for both new employees and current employees moving to a new position), Customer Service (routinely given the most difficult cases and issues by management to help solve any problems or concerns – for both clients and borrowers), and Funding (clearing a loan to fund – including quality checks on signed loan documents, confirmation of payoff amounts for any outstanding debts being paid at loan funding, and authorizing funds to be released).

Selected to be part of the invitation-only Broad Scholar Program at Michigan State University. Assigned to Dr. Glenn Omura, and responsibilities included writing for the weekly “mtechie” (marketing technology) e-newsletter on a weekly basis. As an editor, responsible for editing submissions from the entire team of writers and compiling and sending the weekly digests. Due to strong web development and design skills, was selected to redesign the mtechie website to bring it up to current standards and aesthetic preferences (tables-based HTML at that time).

Assisted with internal sales. Was responsible for researching and compiling lists of potential VARs, making initial cold sales calls and reaching the "decision maker" and maintaining SalesForce data.