Senior communications leader with over 18 years of Vast experience in brand building , marketing communications, media/analysts relations, C level engagements, Industry & community relations building, Corporate Social responsibilities and crisis communications. Current Leadership role involves conceptualizing, spearheading and executing world class marketing communication and business development programs that grow sales revenues and overall business. Played key role in positioning company to create new market segment while expanding the existing ones . Have successfully leveraged pragmatic approaches to brand building for major turnarounds and accelerating growth while building marketing and sales alignment and creating value through an effective dialog with B2B and B2C. A keen planner and strategist with proven abilities in brand building across boundaries with international teams. Practitioner of Modern media communication techniques and corporate accountability. As part of the company's leadership team worked directly with the company’s CEO and leadership team members to accelerate growth through strategic planning, identifying consumer and market insights, developing effective and disciplined marketing plans, execution and measurement of results. Played key role in building company’s evolution and brand positioning from a regional/SEA billing vendor to a global player. Lead the company's positioning as fastest growing in its segment by GARTNER . Rated as world's top 16 vendors and winner of most innovative BSS company in the year 2014. The new positioning has led to a consistent and predictable growth with profitability and wider acceptability as Challenger ..