Leslie Kruempel Email & Phone Number

Portland, OR, US

Portland, Oregon Metropolitan Area

As a Board Member for the American Marketing Association’s Portland chapter, I grow and strengthen our volunteer and membership communities.

Marketing concentration; J.D. Power Fellowship Recipient & Graduate Student Ambassador

Newberg, Oregon, United States

Led the team responsible for consumer, shopper, and trade marketing for the nationally-distributed Certified B Corporation winery. Spearheaded the development and execution of A to Z’s annual marketing plan and national advertising strategy, hiring the company’s first media agency and creating research-driven target consumer segments. Worked with sales to.

La Farge, WI

Developed brand & marketing strategies for the $1.1 billion consumer packaged goods company. Led PR, public affairs & mission programs while managing a ten-person department. Worked closely with the management team to develop branding and communications strategies to establish Organic Valley as an industry leader.

Built online brand presence and innovative digital & social marketing programs. Grew online audiences to 1 million+ with consistently higher-than-industry-average engagement rates. Created a robust team of in-house and agency talent to deliver award-winning integrated marketing campaigns, driving awareness and sales for core and new brands.

Created the brand’s social media program from the ground up, establishing content strategy, paid media plan, reporting and metrics, consumer relations standards, and social strategy for integrated campaigns. Served as the organization’s champion and subject matter expert on social media, educating and advising on social strategy with the management team.

Viroqua, Wisconsin, United States

I represented the interests of the 4,000+ member-owners of a thriving natural foods cooperative in southwestern Wisconsin. During this time the Board led a project to double the store's retail square footage, growing annual sales to $7MM+ while better meeting the needs of our community.

Minneapolis, MN

Worked as an in-office, full-time contract employee for mid-sized agencies. Designed social media strategies for new business proposals, with a focus on integrating online and offline engagement with consumers. Oversaw planning and execution of local and national experiential marketing events.

Chicago, Illinois, United States

Provided brand innovation and new product recommendations to top CPG companies. Conducted category and market analyses. Facilitated quantitative & qualitative consumer research.

Master Of Business Administration - Mba, Marketing

Activities and Societies: J.D. Power Fellow & Graduate Student AmbassadorFull-time accelerated program with a focus in marketing

B.A. With Honors, Comparative Human Development