Lynne Kudzy Email & Phone Number

Greater New York City Area

Manage book of business consisting of major pharma, biotech, consumer and medical device companies. Integrate internal and external program acrivities.

Greater New York City Area

Responsible for commercial and clinical strategy for health systems and government verticals.

New York

Responsible for the single largest product group, promotional alerts. Working with internal and external teams, I've expanded the offering and increased sales in my year in the role. In order to grow the business I've focused on the following: - Brand development: site traffic growth, product UX across mobile and desktop sites and revenue maximization..

Mentoring with HBA gives me the opportunity to gain insight from and provide guidance to a wide variety of accomplished women throughout the healthcare industry.

HSC is an Agency known for melding excellence in Science with true expertise in the art of Marketing. In this way we provided creative, well thought out Scientific Education that met the needs of the marketplace.In my tenure I created the first alliance with a not for profit advocacy organization, CAEAR in HIV, that provided credibility in our for profit.

Power Marketing Partners is an innovative marketing service company whose partners were the first to introduce the concept of building health/wellness businesses through meaningful, motivating and memorable “brand experiences”.MDRx Financial is a data driven organization providing unique strategic vision to pharmaceutical, biotech and device companies.

• Created and built a new kind of advertising agency with annual revenues of over $15 million. Recognized the window of opportunity in the FDA decision to allow advertising directly to the consumer, and created a bridge.
• Leveraged the cutting edge of the DTC revolution
• Driven by experiential marketing – dialogue vs. monologue
• Utilized both celebrities and KOLs, including Joe Namath, Earvin “Magic” Johnson, Jack Nicklaus, Jaclyn Smith, Rosario Dawson, Jerome Bettis (The Bus), and Jackie Joyner Kersee
• Created synergies across multiple agencies/multiple functions for clients
• Interacted with healthcare providers, patients, and caregivers to educate and motivate them to take immediate action rather than postponing.

As a principal, grew a small medical education firm from 10 employees into the market leader with 200 employees. Responsible for successfully landing venture capital, and assisted in ultimate sale of the company for more than $100 million. Areas of subject matter expertise include: diabetes, asthma, HIV, hypertension, arrhythmia, and congestive heart.