Marketing and communications support for nonprofit providing services for adults with intellectual and developmental disabilities. Projects include planning and developing content for social media, researching and compiling media lists, drafting articles for local area publications, and assisting in fundraising campaign development.

Digital strategy and project management for multiple nonprofit and small business clients, including crafting social media strategy, CRM planning and execution, conversion rate optimization, SEO and paid media support. Clients include: PBS NewsHour, Early Intel Head Start Program, Parkinson’s Community L.A., Feminist Center for Creative Work, Active Cultures, ChristianaCares - Parkinson's Disease DE, Cedars Sinai - The Quit Alliance, and KrackWins sports betting picks app.

Developed email and direct mail marketing strategy for local electrical company including setting goals, developing content and messaging, and analyzing performance of acquisition, retention, and automated drip campaigns using Service Titan CRM software.

Provided guidance to marketing and sales teams on overall marketing strategy, sales outreach, and CRM for two telecommunications startups targeting the inmate population, their families and friends, and legal teams.

Led ecommerce and email strategy for parent-focused Barbie.com and content strategy for kids-focused Play.Barbie.com.

Defined strategy and executed cross-platform digital marketing campaigns, driving sales and engagement for Mattel’s owned and licensed brands including UNO, Mattel Corporate, DC Super Hero Girls, WWE, Masters Of The Universe, and Jurassic World.

Developed and pitched custom integrated marketing programs and content ideas for studio and video game clients across Nickelodeon digital properties and platforms including web, mobile and social. Clients and partners included: Universal, Fox, Sony, Paramount, DreamWorks, and Activision

Led a team that strategized and executed digital and CRM email marketing campaigns from conception to completion for three of Nickelodeon’s virtual world gaming properties – Neopets, PetpetPark and MonkeyQuest. Developed and presented annual digital sales packages to Viacom ad sales team and their clients.

Created custom integrated digital marketing campaigns for key clients including Post, Kellogg’s, Kraft, Six Flags, Ubisoft and Unilever. Provided ongoing reporting to ensure campaigns were tracking against benchmarks.

Managed multi-tiered brand campaigns, like the National Vocabulary Championship, that incorporated event, on-air, digital, print, and social media marketing elements. This also included researching and hiring vendors, tracking budgets, developing and trafficking marketing collateral, and producing recaps.