Lindsay Vick Karayannides Email and Phone Number
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Mission-Driven Marketing Executive ✓ Combine a passion for corporate sustainability with extensive experience providing executive leadership in international markets ✓ Proven success delivering revenue growth, increased market share, and business performance improvements ✓ Track record of implementing data-driven strategies that deliver on growth objectives through KPIs, ROI analysis, and scalable processesProactive Team Builder & Leader ✓ Selected as Adweek’s Young Influentials in 2019✓ Adept at building, motivating, and mentoring large-scale, high-performing teams ✓ Proven ability to drive innovation and integrate initiatives across corporate operations, strategy, and functionsMarketing, Communications & Sustainability Strategist ✓ History of leading high-profile marketing strategies in North America, South America, Africa, Europe, and Asia✓ Experience leading corporate responsibility and sustainability initiatives in multiple roles✓ Recognized for brokering the world’s first sustainable partnership in professional football Areas of Expertise: Digital Marketing Strategy, Crossfunctional Leadership, Efficiency Improvements, Sustainability Strategy, Brand Campaigns, Public Relations, Public Affairs, Change Management, Product Launches, Event Management, CSR, Trade Marketing, Community Engagement, Vendor Management, Media Relations, Board Relations, Negotiations, Process Improvements, Market Analysis, KPI Improvements, SaaS Marketing, ESG, Tech Start-Up
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Business ConsultantKaray Metals, Inc.New York, Ny, Us
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Mba ConsultantDeetken Impact Oct 2024 - Present -
Full-Time Mba In Sustainability StudentBard College Jul 2024 - PresentAnnandale-On-Hudson, Ny, UsFull-time graduate student at Princeton Review's #1 Green MBA 4 years in a row. -
Bard College Chapter Leadership TeamNet Impact Feb 2024 - PresentOakland, Ca, Us -
Vice President Of MarketingPvcase Feb 2023 - Jul 2024Kaunas, Lt -
Director Of MarketingPvcase 2022 - Feb 2023Kaunas, LtProvide executive leadership for all aspects of marketing for the leading SaaS company within the PV design solar energy sectorLed the positive transformation of the marketing function into a performance marketing strategy with customer-centric content and KPI analysisProvide strategic direction for the organization’s integrated, omni-channel digital marketing strategy to deliver on business growth objectivesRecruit, develop, and motivate a strong marketing team, including mentoring Creative & Digital Lead, Content Strategy Manager, PPC Manager, Events Manager, and Social Media ManagerLead the strategic marketing plan, including innovative campaigns built on performance marketing, online and offline initiatives, brand marketing, community building, and direct marketing with a clean technology focusOversee the digital content strategy, creative direction, social media, trade shows, PPC advertising, webinars, marketing goals, KPIs, ROI, email marketing, white papers, and paid mediaRecognized for creating customer-centric marketing content that consistently engages across various platformsDesign and lead multi-channel GTM strategies for new product launches, delivering revenue-positive results by working with software product teams to ensure effective product positioningOptimize conversions across all channels by leveraging advanced data sets and adapting to changing market
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Director Of Brand MarketingNextracker Inc. 2021 - 2022Fremont, Ca, UsDirected the integrated, omni-channel brand engagement strategy for the global market’s leading solar tracking companySuccessfully transitioned marketing function into a data-driven department focused on performance marketing, quantitative analysis, and lead generationDirected the development and execution of the digital content strategy across multiple platformsManaged partnerships with agencies in key markets, including Australia, Middle East, Latin America, and USAOversaw corporate responsibility programs for scholarships, mentoring, and networking groups -
Senior Director Of MarketingFila 2017 - 2021UsDirected all aspects of digital brand marketing and advertising in North America for the global lifestyle brandLed a team of Brand Managers and agency partners to deliver on the content strategy and marketing goalsGuided the transformation from wholesale brand into a consumer-facing B2C brand marketing strategy Implemented integrated, digital content strategy and paid media plan that leveraged brand partnerships—driving the iconic brand to grow sales 125% YOYLed the development of B2B go-to market strategies for collaboration launchesLaunched the brand’s first-ever global experiential marketing program, including a pop up shop featured in Fast Company in 2018 and an activation at pop culture show ComplexConBuilt and led the digital marketing team, driving sales growth for the North American salesforce Managed Corporate Social Responsibility initiatives and ESG reporting to FILA Global -
Chief Marketing OfficerAbengoa 2014 - 2016Seville, Seville, EsProvided marketing and communications leadership for the sustainable technology corporation in the green infrastructure, energy, and water sectors; reported to Global CEOFounded and grew centralized corporate marketing department of over 50 employeesOversaw high-profile, integrated marketing and public affairs campaigns in North America, South America, Africa, Europe, and AsiaIncreased brand visibility and reputation in financial markets by leading the unification of multiple sub-brands into a single, recognizable sustainable technology brand Led the negotiation, strategy, and launch of the world’s first sustainable partnership in professional football with Manchester United Football Club through a three-year global partnership that resulted in a 400% increase in PR coverage in the UK and a 650% increase of mentions on social media. Achieved brand recognition increase of 84% recognizable in the U.S. marketImplemented corporate social responsibility initiatives for the company with 25,000 employees worldwideLed highly successful U.S. brand campaign for the Bioenergy Division that resulted in 383M+ impressions, 89 unique articles, and 15-point increase in the perceived product viability among Biofuels Digest readersDelivered 62% improvement of corporate reputation among Wall Street Journal readers through a solar campaign -
Marketing Communications ManagerAbengoa 2013 - 2014Seville, Seville, EsManaged marketing and public relations for the Water Division Diversified the market positioning to an international integrated, turn-key solutions water companySpearheaded crisis communication and community engagement plan to land the closing Vista Ridge Pipeline project in Texas that resulted in significantly increased U.S. revenues and recognition as “Water Company of the Year” Built and leveraged partnerships with trade media, associations, and trade fairs, driving 42% revenue growth
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Grants AssociateSkoll Global Threats Fund (Skoll Foundation) 2010 - 2011Founding employee of a start-up private foundation ($100M) focused on grant making to organizations resolving global issues such as water scarcity, nuclear proliferation, pandemics, and climate change.
Lindsay Vick Karayannides Skills
Lindsay Vick Karayannides Education Details
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Bard Graduate Programs In SustainabilityMba In Sustainability -
New York UniversityCorporate Social Responsibility Certificate
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Universidad Pablo De OlavideInternational Relations And Affairs
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St.Edward'S UniversityPolitical Science And Government
Frequently Asked Questions about Lindsay Vick Karayannides
What company does Lindsay Vick Karayannides work for?
Lindsay Vick Karayannides works for Karay Metals, Inc.
What is Lindsay Vick Karayannides's role at the current company?
Lindsay Vick Karayannides's current role is Business Consultant.
What is Lindsay Vick Karayannides's email address?
Lindsay Vick Karayannides's email address is lv****@****ker.com
What is Lindsay Vick Karayannides's direct phone number?
Lindsay Vick Karayannides's direct phone number is (800) 845*****
What schools did Lindsay Vick Karayannides attend?
Lindsay Vick Karayannides attended Bard Graduate Programs In Sustainability, New York University, Universidad Pablo De Olavide, St.edward's University.
What are some of Lindsay Vick Karayannides's interests?
Lindsay Vick Karayannides has interest in Civil Rights And Social Action, Environment, Human Rights, Poverty Alleviation.
What skills is Lindsay Vick Karayannides known for?
Lindsay Vick Karayannides has skills like Event Planning, Spanish, Management, Public Relations, Project Management, Social Media, Microsoft Office, English, Marketing, Social Media Marketing, Microsoft Excel, Administrative Assistants.
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