Lindsay Vick Karayannides Email & Phone Number

New York, Ny, Us

Annandale-On-Hudson, Ny, Us

Full-time graduate student at Princeton Review's #1 Green MBA 4 years in a row.

Oakland, Ca, Us

Kaunas, Lt

Kaunas, Lt

Provide executive leadership for all aspects of marketing for the leading SaaS company within the PV design solar energy sectorLed the positive transformation of the marketing function into a performance marketing strategy with customer-centric content and KPI analysisProvide strategic direction for the organization’s integrated, omni-channel digital marketing strategy to deliver on business growth objectivesRecruit, develop, and motivate a strong marketing team, including mentoring Creative & Digital Lead, Content Strategy Manager, PPC Manager, Events Manager, and Social Media ManagerLead the strategic marketing plan, including innovative campaigns built on performance marketing, online and offline initiatives, brand marketing, community building, and direct marketing with a clean technology focusOversee the digital content strategy, creative direction, social media, trade shows, PPC advertising, webinars, marketing goals, KPIs, ROI, email marketing, white papers, and paid mediaRecognized for creating customer-centric marketing content that consistently engages across various platformsDesign and lead multi-channel GTM strategies for new product launches, delivering revenue-positive results by working with software product teams to ensure effective product positioningOptimize conversions across all channels by leveraging advanced data sets and adapting to changing market

Fremont, Ca, Us

Directed the integrated, omni-channel brand engagement strategy for the global market’s leading solar tracking companySuccessfully transitioned marketing function into a data-driven department focused on performance marketing, quantitative analysis, and lead generationDirected the development and execution of the digital content strategy across multiple platformsManaged partnerships with agencies in key markets, including Australia, Middle East, Latin America, and USAOversaw corporate responsibility programs for scholarships, mentoring, and networking groups

Us

Directed all aspects of digital brand marketing and advertising in North America for the global lifestyle brandLed a team of Brand Managers and agency partners to deliver on the content strategy and marketing goalsGuided the transformation from wholesale brand into a consumer-facing B2C brand marketing strategy Implemented integrated, digital content strategy and paid media plan that leveraged brand partnerships—driving the iconic brand to grow sales 125% YOYLed the development of B2B go-to market strategies for collaboration launchesLaunched the brand’s first-ever global experiential marketing program, including a pop up shop featured in Fast Company in 2018 and an activation at pop culture show ComplexConBuilt and led the digital marketing team, driving sales growth for the North American salesforce Managed Corporate Social Responsibility initiatives and ESG reporting to FILA Global

Seville, Seville, Es

Provided marketing and communications leadership for the sustainable technology corporation in the green infrastructure, energy, and water sectors; reported to Global CEOFounded and grew centralized corporate marketing department of over 50 employeesOversaw high-profile, integrated marketing and public affairs campaigns in North America, South America, Africa, Europe, and AsiaIncreased brand visibility and reputation in financial markets by leading the unification of multiple sub-brands into a single, recognizable sustainable technology brand Led the negotiation, strategy, and launch of the world’s first sustainable partnership in professional football with Manchester United Football Club through a three-year global partnership that resulted in a 400% increase in PR coverage in the UK and a 650% increase of mentions on social media. Achieved brand recognition increase of 84% recognizable in the U.S. marketImplemented corporate social responsibility initiatives for the company with 25,000 employees worldwideLed highly successful U.S. brand campaign for the Bioenergy Division that resulted in 383M+ impressions, 89 unique articles, and 15-point increase in the perceived product viability among Biofuels Digest readersDelivered 62% improvement of corporate reputation among Wall Street Journal readers through a solar campaign

Seville, Seville, Es

Managed marketing and public relations for the Water Division Diversified the market positioning to an international integrated, turn-key solutions water companySpearheaded crisis communication and community engagement plan to land the closing Vista Ridge Pipeline project in Texas that resulted in significantly increased U.S. revenues and recognition as “Water Company of the Year” Built and leveraged partnerships with trade media, associations, and trade fairs, driving 42% revenue growth

Founding employee of a start-up private foundation ($100M) focused on grant making to organizations resolving global issues such as water scarcity, nuclear proliferation, pandemics, and climate change.

Mba In Sustainability

Corporate Social Responsibility Certificate

Master'S Degree, International Relations And Affairs

Bachelor Of Arts - Ba, Political Science And Government