Mechell Lee Email & Phone Number

- Corporate Development & Strategy: Support strategic priorities by bridging top management direction with working-level execution. Collaborate with stakeholders to align goals, implement strategic plans, gather data, and translate insights to develop best practices - Public Relations & Corporate Communications: Develop Group's PR plan, communication materials for internal and external use, manage stakeholders and agency, track brand health by monitoring digital and media coverage - Branding: Revitalize the brand and act as brand guardian to support all brand/ marketing initiatives, and promote a strong employer brand - Talent Management: Develop the Group’s talent management strategy and people initiatives in collaboration with Human Resources

- Key account manager for Tech, Telco and Financial Services; with a focus on on quantitative research

- Dual role as Insight Manager and Project Manager, responsible for driving project execution and translating social data into actionable insights for mid to large enterprise clients in Malaysia and Singapore- Led a team of 10 to deliver detailed and accurate analysis for clients in various industries, including Beauty, FMCG, E-commerce, Banking, Retail, Education, Insurance and more- Managed 15-20 accounts simultaneously as project lead and consultant, primary liaison between internal and external stakeholders, as well as providing presentations and training for company's products

- Led a team of 4 in servicing E-commerce, FMCG, and Beauty clients in Malaysia and Singapore. This included being the key account manager for clients, ensuring timely and successful delivery of Zanroo solutions, and identifying upsell opportunities- Promoted to lead the Account Servicing department while working closely with the Managing Director and Head of Digital Services to plan and implement a restructuring exercise

- Led the Marketing team for the Asset Management business unit and doubled marketing leads within the first 2 months- Planned and executed marketing initiatives for several properties under the company's portfolio including residential, commercial, office space and retail- CRM and fostering good relationships with tenants

- Responsible for the planning, budget and execution of Quarterly marketing activities in a B2B environment for four different brands (two of which are leading brands distributed by Avnet) - Worked closely with the Marketing Manager, related business units, principals and business partners to ensure that growth and revenue of products are achieved- Spearheaded the initial stages of digital marketing for the company by curating relevant content for company’s social media platforms, developing a content calendar, and establishing an e-mail marketing practice

- Managed the company’s social media accounts and acted as the primary liaison between the company and consumers.- Managed and coordinated entire consumer-facing projects (i.e. surveys, contests, campaigns and site content), from conceptualization and copy writing to execution. All projects were aimed towards either increasing website traffic, leads, social media presence or enhancing consumer experience.

- Assisted and acted on behalf of the Managing Director in handling client liaisons, administrative paperwork, scheduling work and personal appointments, e-mail correspondence, calls, and social media accounts.- Managed local and regional entertainment and business events

Bachelor Of Psychology (Second Upper Class Honours)

Foundation In Science