Brand strategy and growth consultant delivering impactful organizational changes and go-to-market strategies for leading brands and high-growth startups.

Endeavor is the global leader in entertainment, sports, and fashion. First hire by GM to incubate new podcast division. Developed content strategy geared towards attracting A-list talent, new podcast audiences, and brand marketers. Built marketing discipline focused on creating unique, omnichannel marketing and PR campaigns. Launched #1 podcasts, including Blackout starring Oscar winner Rami Malek and Dick Wolf's Hunted, starring Parker Posey.

Senior strategic advisor in brand development, digital marketing, and communications. Clients include MGM, Mattel, Comcast, MSG, and Sotheby's.

Developed operations, content, and audience growth strategies for Knicks, Rangers, and Rockettes.

Executive leader for the category-defining native content platform starting at pre-revenue through +100%+ YOY growth.Led corporate brand, communications, and marketing strategies worldwide.

Established and led marketing department serving as part of the executive team for leading women’s lifestyle brand. Transitioned company from daily email to full content site, increasing subscriber base by 25%+ YOY growth. Spearheaded content and marketing integrations into new parent company, Comcast.

Part of core team that transitioned AOL from paywall to the open web, including the launch of AOL.com. Marketing lead for AOL Content (AOL Music, Moviefone, Black Voices, AOL Kids) Conceived first-ever "audience development" team to transition audience from the paywall to content sites.

Hired by CEO to establish marketing and growth strategy for the company. Created a company-wide marketing plan to combine all facets of the company into one centralized marketing platform focused on driving e-commerce. Developed and managed strategic partnerships with superstar recording artists for marketing and e-commerce initiatives.

Part of the core team to pioneer the artist “channel”, a concept still in use by many major artists today. Built the digital presence for numerous A-list musical artists including website, e-commerce store, digital ticket sales, email lists, and content strategies.

Established Grand Royal’s online presence for content and e-commerce. Launched the first major label artist MP3 campaigns (Beastie Boys) building their mailing list to over 200,000+. Built Beastie Boys and Grand Royal online stores and launched first-ever pre-order promotion for Beastie Boys’, Hello Nasty, using a direct response program (infomercial) to incentivize sales breaking the current record of albums sold in a two-week period. Hello Nasty entered the charts at No. 1.