Laura A. Email & Phone Number

United States

Urbandale, Iowa, United States

Manage the day-to-day marketing activities for assigned client projects, including direct mail, billing efforts, digital, website, social media and more. Oversee each project from initial inception to strategic planning and budgeting to coordinating creative resources to working with carriers and clients to ensure each effort meets their goals and approvals. In addition, responsibilities include helping colleagues by creating certain forms of content such as social media blurbs, emails, ads and other content to aid with their client marketing campaigns.

Freelance writer specializing in direct response marketing and advertising

Urbandale, Iowa, United States

Created a variety of communications and collateral for sales professionals, including white papers, infographics, enewsletters, announcements and more. Content followed corporate branding guidelines and positioned voluntary benefits as a valuable solution to help employers enhance their employee total rewards packages.

Managed a staff of up to six writers and an editorial assistant. Oversaw the conception to completion of a wide variety of marketing and print materials for hundreds of affinity groups ranging from military groups to professional associations.