E-Commerce Specialist
CurrentAs an E-commerce specialist at Inventarland, I am responsible for maintaining the company's webshop and PIM system. My role includes implementing data tracking and analyzing data. I also collaborate with developers and marketing teams to optimize conversion rates, enhance the overall user experience. Overall, my role involves utilizing data and technology to improve website performance and drive business growth.Responsibilities/tasks:• Optimization of the webshop (conversion optimization)• Experience with PIM & ERP integration• Maintenance of the PIM system• Coordination with frontend and backend developers• Data tracking and implementation of new tracking• Coordination of SEO tasks with product group and SEO agency• Webshop maintenance• Data analysis (Google analytics, GA4, Locker studio and Ahref)• Webshop Platform Magento 2