Luca Lattanzi Email & Phone Number

São Paulo Area, Brazil

Strategy and performance improvement consultancy. We optimize sales and marketing strategies, develop innovative business concepts, and streamline sales and marketing operations to improve top-line performance. Brands we have worked for: Portugal Telecom, Unilever, IBRE-FGV, Lavazza, Interamerican Development Bank, Mercedes Benz, Iveco, Fluminense, Porto Seguro, Edenred, Ipiranga, Nutrien.Sectors: TMT, Advertising, Consumer Goods, Insurance, Retail, Agribusiness, Payments… Show more Strategy and performance improvement consultancy. We optimize sales and marketing strategies, develop innovative business concepts, and streamline sales and marketing operations to improve top-line performance. Brands we have worked for: Portugal Telecom, Unilever, IBRE-FGV, Lavazza, Interamerican Development Bank, Mercedes Benz, Iveco, Fluminense, Porto Seguro, Edenred, Ipiranga, Nutrien.Sectors: TMT, Advertising, Consumer Goods, Insurance, Retail, Agribusiness, Payments, Automotive, Marketing Technology, Professional Sports. Show less

São Paulo, Brazil

Global Venture Capital Fund with investments in over 300 startups. I provide managerial guidance and strategic support to startups aiming to expand their business in Latin America.

São Paulo Area, Brazil

Nano is a premium desserts and pre-cooked meals brand that serves both the food service segment and end consumers. From 2013 to 2016, I spearheaded the expansion of the distribution network across São Paulo State, successfully affiliating 250 new points of sale.

São Paulo

Zicard is a marketing agency that has designed and executed some of the most successful trade and customer loyalty programs in the Brazilian Consumer Goods industry over the past two decades. Following my role in negotiating a merger with another industry player in 2016, I assumed leadership of the post-merger integration process from 2017 to 2019, reinvigorating commercial execution.

São Paulo

In the early 2000s, Incentive House, later rebranded as Accentiv' and a business unit of the Edenred Group, stood as the leading Rewards and loyalty marketing agency in the Brazilian market. During a challenging market downturn, I assumed the role of structuring and leading the company's successful turnaround and repositioning.

São Paulo Area, Brazil

I implemented several organizational and process changes with the goal of enhancing the quality of insights generation, campaign planning, and campaign operations management. These changes not only elevated client satisfaction but also paved the way for more valuable projects, ultimately contributing to the agency's increased overall portfolio profitability.

São Paulo, Brazil

Advertising agency. I led the expansion of digital marketing operations, propelling technological innovation through strategic collaborations with IT providers and telecom operators. I oversaw the conception and launch of digital campaigns for major clients, including Nissan, Renault, and Unilever.

Milan Area, Italy

Italy’s largest private media group. As a member of the team responsible for structuring the Internet operations of the group, I led the development of commercial partnerships for the new Internet portal, as well as the creation of web and mobile services for television content.

Spain, Brazil

Management consulting firm. Developed go-to-market strategies for various mobile telecom operators in Europe. In Brazil, formulated the business plans and marketing strategies that allowed recently privatized operators Telesp Celular and Global Telecom to pioneer the introduction of prepaid services in the country

Berkeley, California, United States

Manufacturer of high precision instruments for the semiconductor and pharmaceutical industries. I contributed to the identification of cost inefficiencies within three major production lines, resulting n a 6% reduction in production costs.

Master Of Business Administration - Mba, Business Administration

Executive MBA Program

Certificate, Corporate Finance

Corporate Finance

Bachelor'S Degree, Business Administration

Business Administration

Specialization, International Economics

Specialization in International Economics qualifying for the Bachelor's degree at Università Luigi Bocconi.