Lead Marketing Team & initiatives while working cross-functionally to identify market opportunities, & gain deeper customer insights to strengthen Beta’s relationships with clients

Strategically deployed within Crest Industries’ family of companies to lead marketing and communications strategy, elevate brands, improve engagement, and gain deeper customer insights to strengthen its business units’ relationships with clients.♦ Developed scalable marketing and communications processes and programs across 9 companies♦ Increased team engagement by 40% | Organic web traffic and social media engagement by more than 50% ♦ Doubled the size of the Marketing & Communications Team, recruited, and trained teammates to create award-winning content, campaigns, and programs

♦ Identify challenges and marketing trends faced by the parent and sister companies, collaborate with Senior Executive Leadership, and company Presidents, and provide strategic marketing & communication solutions♦ Drive scalable Marketing & Communications strategy, structure, processes, and programs across the operating company and its 8 subsidiaries with remote teams and offices across the country♦ Prioritize all Marketing & Communications initiatives and project work, determine effectiveness, and create metrics to measure success♦ Advanced the operating company’s overall engagement with its teams and position with its stakeholders♦ Supervise, lead, challenge, and coach award-winning Marketing & Communications team to find (and tell) unique stories that drive brand awareness and deepen both customer and community

♦ Collaborated with business leaders to streamline and improve employee communication, increase transparency, and engagement♦ Built communications framework & integrated platforms to support growth and promote company unity and culture♦ Manage, write, edit, and design all communication materials: executive speeches, presentations, videos, newsletters, websites, blogs, print publications, media releases, and events.

♦ Hired & trained marketing team as well as built a marketing strategy from the ground up♦ Drove market adoption of a transformational product & service line by developing a brand, messaging, as well as media library, and tools for the sales team to effectively share client success♦ Created an online presence for the company and increased organic web traffic by more than 50%

♦ Expanded membership by 35% in one year♦ Increased membership engagement online and at events by 63%♦ Increased event revenue by 40%

♦ Created engaging content and news segments to drive ratings - increased live newscast viewership by 25%, increased online viewership & clicks by 47%♦ Used data & analytics to develop an ongoing & competitive 52-week strategy - moved the needle, & earned the team recognition as the number one watched newscast at 10 PM♦ Coached & supervised a team of on-air talent, producers, graphic artists, & videographers - lead the team to multiple Emmy nominations, & journalism awards

♦ Enhanced quality of news content and brought back life and energy to a newsroom that had forgotten its brand♦ Increased newscast viewership by 30%♦ Served as leader, motivator, & coach to help creative talent be better storytellers & continuously improve

♦ Oversaw stressful breaking news situations, made editorial decisions, directed crews, and approved the final presentation of multiple newscasts as well as digital content♦ Drove the station’s “Built for Breaking News” brand & increased viewership by winning the big stories every day, providing exclusive coverage and in-depth investigations♦ Cultivated the team to win a Sigma Delta Chi award for Breaking News Coverage & multiple Emmy nominations

♦ Got my feet wet & learned the ropes - utilized natural sound & compelling video, as well as demonstrative stand-ups to help explain complex issues to viewers & make the story engaging and stand out from the competition♦ Generated sources, developed relationships, & brought lead stories to daily editorial meetings♦ Shot & edited stories, as well as drove & operated a live/satellite truck