Laura-Lee Catleugh

Laura-Lee Catleugh Email and Phone Number

Director of eCommerce at Next Plumbing and Hydronics Supply @ Next Plumbing and Hydronics Supply
vaughan, ontario, canada
Laura-Lee Catleugh's Location
Concord, Ontario, Canada, Canada
Laura-Lee Catleugh's Contact Details
About Laura-Lee Catleugh

Experienced eCommerce Leader | Strategic Revenue Driver | Online Customer Experience Expert | People Manager & CoachPassionate about driving digital transformation and delivering exceptional online experiences. Currently leading the development of the first-ever online store for a leading plumbing, HVAC, and industrial wholesale company. With over 10 years of experience in eCommerce, I have consistently focused on listening, learning, and continually honing my skills in strategy, leadership, and enhancing the customer journey.My track record includes:• Building two corporate eCommerce sites from the ground up: Canada Post's online store and Shop- Noble.ca.• Doubling revenue while managing the online store at Canada Post• Creating a product lifecycle and data management process• Generating support from a grassroots level • Proven expertise in multi-channel marketing with a strong analytics backgroundResults-driven and dedicated to pushing the boundaries of eCommerce success.Specialties: eCommerce operations, product life cycle. merchandising, UX, strategist, Adobe SiteCatalyst, Agile, email marketing, SEO, business intelligence, business plans, competitive analysis, industry analysis, innovative, management, presentation skills

Laura-Lee Catleugh's Current Company Details
Next Plumbing and Hydronics Supply

Next Plumbing And Hydronics Supply

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Director of eCommerce at Next Plumbing and Hydronics Supply
vaughan, ontario, canada
Website:
nextsupply.ca
Employees:
86
Laura-Lee Catleugh Work Experience Details
  • Next Plumbing And Hydronics Supply
    Director Of Ecommerce
    Next Plumbing And Hydronics Supply Nov 2024 - Present
    Vaughan, Ontario, Canada
    I’ll be rolling up my sleeves to build and lead Next Supply’s eCommerce channel from the ground up—because who doesn’t love a good project with pipes and pixels? 🚿💻 From developing seamless online experiences to driving digital transformation, I’ll make sure our platform meets the unique needs of the plumbing and hydronics world. Strategy, execution, a dash of disruption 🤠 and a smattering of emojis 😜—it’s all about delivering value and growth in this exciting new space! 🔧🔥
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  • Noble Corporation
    Senior Manager Ecommerce
    Noble Corporation Oct 2021 - Nov 2024
    Vaughan, Ontario, Canada
    Noble is a leading wholesaler of Plumbing, Pipe, HVAC, and Fire Protection products, and I had the exciting role of introducing eCommerce to this well-established company. Our first online store, Shop-Noble.ca, launched in October 2024, marking a huge milestone. My journey with Noble’s eCommerce development has been both rewarding and challenging—not for the faint of heart! From laying out the initial strategy and product roadmap to the finer details of data management and enriched content, I've been immersed in every aspect. This has included developing the taxonomy, setting up robust filter facets and attributes, implementing SEO best practices, establishing content standards and guidelines, enhancing the site UX, and creating web best practices to ensure our site operates smoothly and meets customers' needs. I have also grown to appreciate how these products play such an important yet mostly unseen role in our day-to-day lives. Pipes matter, people! 😃
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  • Canada Post / Postes Canada
    Ecommerce Manager/Digital Product Owner At Canada Post / Postes Canada
    Canada Post / Postes Canada Sep 2014 - Oct 2021
    Toronto, Canada Area
    Maintained all areas of Canada Post’s online store, with a focus on driving revenue and increasing conversion. Managed all aspects of the online product lifecycle, including product descriptions, merchandising and cross-sell, banners and promotions. Managed day-to-day online store operations, including fraud mitigation and technical issues.Developed an ecom strategy focused on reducing the click-path-to-purchase and improved product merchandising. Used Adobe SiteCatalyst analytics to re-categorize products, improving site navigation and customer experience. Drive consistent sales growth year over year (15% growth 2019-2020). Created holistic marketing calendar. Used banners, SEO and Google product listing ads to drive traffic and increase conversion. Led enhancements project to improve mobile experience. Product owner and SME on Agile project to develop a new ecommerce platform, launching August, 2021.Worked with many cross-functional teams, primarily IT, UX, and product owners including the Royal Canadian Mint. Led a team of two.
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  • Grand & Toy
    Senior Manager, Digital Marketing
    Grand & Toy Jul 2012 - May 2014
    Don Mills, Ontario
    Leading a team of four direct reports, defined and drove the digital strategy for www.officemaxcanada.com. eCom leader, responsible for developing and driving the online merchandising roadmap, exponentially growing online revenue. Increased % of sales via the dot.com channel by 5% over 2 years. Owned and managed the online customer experience for Canada’s #3 online retailer. Managed a P/L of $900K. Managed all aspects of digital marketing, including email, search engine marketing (SEM) and social media. Tracked $1.5M/month in digital revenue in Q1 2014, up 300% from Q1 2013.Drove implementation of enhanced search engine (Endeca) to improve the search & navigation experience. Directed product re-categorization project to make online categories more intuitive to users. Drove continual site enhancement projects that lifted customer satisfaction scores.Led customer research initiatives and built analytics team to provide the business with KPIs and to identify areas of focus.Established social media strategy, responsible for creating corporate policy and governance as well as training and all social marketing programs.
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  • Grand & Toy, Toronto
    Manager, Digital Marketing/Channel Development, Ecommerce
    Grand & Toy, Toronto May 2008 - Jul 2012
    Don Mills, Ontario
    Online marketing advocate for Grand & Toy. Provide guidance and direction to several internal teams to develop digital channels. Drive email strategy; manage and execute all email marketing campaigns including creative concepts. Work with IT developers to improve user experience online. Focus on A/B testing and Omniture results analysis to ensure maximum ROI. Conduct surveys to measure web site and email satisfaction. The "face" of Twitter on G&T: built our social media following from ground zero. Developed corporate policy and governance for G&T Associates. Created a program to leverage Twitter for Customer Care.Drove winning SEM campaign for 2011 that lifted online sales to Small/SOHO sement by 41% year/year.
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  • Greenfield Online
    Project Director
    Greenfield Online Jun 2006 - May 2008
    Major Accounts Team, OperationsGreenfield Online is an industry leading online market research supplier.Managed projects in high profile team for agency's top clients in a high-pressure work environment. Accountable for all stages of project life cycle, from client kick-off to closing paperwork. Advised clients on web design. Used skills in building and maintaining solid client relationships to increase sales revenue. The role requires superior communication and organization skills with numerous internal teams and external vendors, to ensure deadlines were met and client satisfaction was achieved. Responsible for quality testing to ensure that all deliverables are free of error. Ranked highest on team for Client Satisfaction Survey scores for 2007
  • Loyaltyone
    Senior Business Analyst, Innovation Projects
    Loyaltyone Dec 2001 - Sep 2005
    (Promoted from Business Analyst, New Sponsor Development in March, 2003)Canada's leading loyalty marketing firm, Loyalty One, formerly known as the Loyalty Group, created The AIR MILES® Reward Program. Delivered the AIR MILES sponsors incremental value through advanced analytics, unique marketing initiatives and provided invaluable insights into their customers' buying behavior.Worked to facilitate, encourage and channel innovation to leverage the AIR MILES Reward Program. Created and engaged others to develop innovative concepts to increase collector loyalty and engagement in the program. Turned concepts into business plans and presented these ideas to key stakeholders with goal of implementing innovative ideas. Performed in-depth competitive and industry analysis, tracking of other reward program innovations, advised departments including New Sponsor Development and Business Intelligence on innovation.Developed innovative business ideas in areas of collector segmentation, leveraging the AIR MILES card, and new sponsor modelsUtilized AIR MILES SQL database and marketing research techniques to analyze collector behaviour and present findings to Senior Management in Product Development, Strategic Ventures and MarketingDeveloped a new method of surveying AIR MILES collectors on various topics by using internal resources (the AIR MILES Call Centre) to provide collector opinion data for sales meetings, which increased speed of results while saving the company thousands of dollarsPerformed extensive review of all industry categories to determine areas of "best fit" with the AIR MILES program, as well as potential revenue. Results were implemented in New Business Development 3-year-plan
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  • Platform Computing Corporation
    Industry Marketing Specialist
    Platform Computing Corporation Oct 1996 - Aug 2001
    Platform is the industry leader in enterprise grid software solutionsWorked with the Product Management and Marketing team to provide industry intelligence in a software development company. Created vertical-specific industry profiles, trend/competitor analysis, and market sizing projects. Wrote business plans for product messaging, positioning and solution development. Gained knowledge in all of Platform's top-tier verticals, including Life Sciences, Automotive/Aerospace and Oil and Gas industries. The position demanded creative and analytical thinking, the ability to work on tight deadlines, and make independent decisions. This role required:Developing messaging/value proposition and content for Platform website, signage, datasheets and global marketing campaignsInternational customer visits and interviews to evaluate products/serviceDevising creative campaign concepts Maintaining analyst relationshipsSkill in building plans, presentations and writing

Laura-Lee Catleugh Skills

Sem Seo Email Marketing Digital Marketing Social Marketing Competitive Analysis Customer Experience Business Intelligence Ppc Web Analytics Online Marketing Google Analytics Social Media Marketing Google Adwords Social Media Affiliate Marketing Marketing Strategy E Commerce Digital Strategy Social Networking Omniture Smo Strategy Crm B2b Project Management Online Advertising Multi Channel Marketing Market Research Marketing Segmentation Start Ups Marketing Research Analytics

Laura-Lee Catleugh Education Details

Frequently Asked Questions about Laura-Lee Catleugh

What company does Laura-Lee Catleugh work for?

Laura-Lee Catleugh works for Next Plumbing And Hydronics Supply

What is Laura-Lee Catleugh's role at the current company?

Laura-Lee Catleugh's current role is Director of eCommerce at Next Plumbing and Hydronics Supply.

What is Laura-Lee Catleugh's email address?

Laura-Lee Catleugh's email address is lc****@****eld.com

What is Laura-Lee Catleugh's direct phone number?

Laura-Lee Catleugh's direct phone number is +141639*****

What schools did Laura-Lee Catleugh attend?

Laura-Lee Catleugh attended University Of Toronto School Of Continuing Studies, University Of Toronto School Of Continuing Studies, York University, University College Dublin, Seneca College, Uppsala University.

What are some of Laura-Lee Catleugh's interests?

Laura-Lee Catleugh has interest in Human Rights, Children.

What skills is Laura-Lee Catleugh known for?

Laura-Lee Catleugh has skills like Sem, Seo, Email Marketing, Digital Marketing, Social Marketing, Competitive Analysis, Customer Experience, Business Intelligence, Ppc, Web Analytics, Online Marketing, Google Analytics.

Who are Laura-Lee Catleugh's colleagues?

Laura-Lee Catleugh's colleagues are Brandon P., Berjeshwar Rai, Danial Shah, Basil Mcfarlane, Kunj Shah, Tyrone Rashad, Melanie Hannah.

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