Laura-Lee Catleugh Email & Phone Number

Vaughan, Ontario, Canada

I’ll be rolling up my sleeves to build and lead Next Supply’s eCommerce channel from the ground up—because who doesn’t love a good project with pipes and pixels? 🚿💻 From developing seamless online experiences to driving digital transformation, I’ll make sure our platform meets the unique needs of the plumbing and hydronics world. Strategy, execution, a dash of disruption 🤠 and a smattering of emojis 😜—it’s all about delivering value and growth in this exciting new space! 🔧🔥

Vaughan, Ontario, Canada

Noble is a leading wholesaler of Plumbing, Pipe, HVAC, and Fire Protection products, and I had the exciting role of introducing eCommerce to this well-established company. Our first online store, Shop-Noble.ca, launched in October 2024, marking a huge milestone. My journey with Noble’s eCommerce development has been both rewarding and challenging—not for the faint of heart! From laying out the initial strategy and product roadmap to the finer details of data management and enriched content, I've been immersed in every aspect. This has included developing the taxonomy, setting up robust filter facets and attributes, implementing SEO best practices, establishing content standards and guidelines, enhancing the site UX, and creating web best practices to ensure our site operates smoothly and meets customers' needs. I have also grown to appreciate how these products play such an important yet mostly unseen role in our day-to-day lives. Pipes matter, people! 😃

Toronto, Canada Area

Maintained all areas of Canada Post’s online store, with a focus on driving revenue and increasing conversion. Managed all aspects of the online product lifecycle, including product descriptions, merchandising and cross-sell, banners and promotions. Managed day-to-day online store operations, including fraud mitigation and technical issues.Developed an ecom strategy focused on reducing the click-path-to-purchase and improved product merchandising. Used Adobe SiteCatalyst analytics to re-categorize products, improving site navigation and customer experience. Drive consistent sales growth year over year (15% growth 2019-2020). Created holistic marketing calendar. Used banners, SEO and Google product listing ads to drive traffic and increase conversion. Led enhancements project to improve mobile experience. Product owner and SME on Agile project to develop a new ecommerce platform, launching August, 2021.Worked with many cross-functional teams, primarily IT, UX, and product owners including the Royal Canadian Mint. Led a team of two.

Don Mills, Ontario

Leading a team of four direct reports, defined and drove the digital strategy for www.officemaxcanada.com. eCom leader, responsible for developing and driving the online merchandising roadmap, exponentially growing online revenue. Increased % of sales via the dot.com channel by 5% over 2 years. Owned and managed the online customer experience for Canada’s #3 online retailer. Managed a P/L of $900K. Managed all aspects of digital marketing, including email, search engine marketing (SEM) and social media. Tracked $1.5M/month in digital revenue in Q1 2014, up 300% from Q1 2013.Drove implementation of enhanced search engine (Endeca) to improve the search & navigation experience. Directed product re-categorization project to make online categories more intuitive to users. Drove continual site enhancement projects that lifted customer satisfaction scores.Led customer research initiatives and built analytics team to provide the business with KPIs and to identify areas of focus.Established social media strategy, responsible for creating corporate policy and governance as well as training and all social marketing programs.

Don Mills, Ontario

Online marketing advocate for Grand & Toy. Provide guidance and direction to several internal teams to develop digital channels. Drive email strategy; manage and execute all email marketing campaigns including creative concepts. Work with IT developers to improve user experience online. Focus on A/B testing and Omniture results analysis to ensure maximum ROI. Conduct surveys to measure web site and email satisfaction. The "face" of Twitter on G&T: built our social media following from ground zero. Developed corporate policy and governance for G&T Associates. Created a program to leverage Twitter for Customer Care.Drove winning SEM campaign for 2011 that lifted online sales to Small/SOHO sement by 41% year/year.

Major Accounts Team, OperationsGreenfield Online is an industry leading online market research supplier.Managed projects in high profile team for agency's top clients in a high-pressure work environment. Accountable for all stages of project life cycle, from client kick-off to closing paperwork. Advised clients on web design. Used skills in building and maintaining solid client relationships to increase sales revenue. The role requires superior communication and organization skills with numerous internal teams and external vendors, to ensure deadlines were met and client satisfaction was achieved. Responsible for quality testing to ensure that all deliverables are free of error. Ranked highest on team for Client Satisfaction Survey scores for 2007

(Promoted from Business Analyst, New Sponsor Development in March, 2003)Canada's leading loyalty marketing firm, Loyalty One, formerly known as the Loyalty Group, created The AIR MILES® Reward Program. Delivered the AIR MILES sponsors incremental value through advanced analytics, unique marketing initiatives and provided invaluable insights into their customers' buying behavior.Worked to facilitate, encourage and channel innovation to leverage the AIR MILES Reward Program. Created and engaged others to develop innovative concepts to increase collector loyalty and engagement in the program. Turned concepts into business plans and presented these ideas to key stakeholders with goal of implementing innovative ideas. Performed in-depth competitive and industry analysis, tracking of other reward program innovations, advised departments including New Sponsor Development and Business Intelligence on innovation.Developed innovative business ideas in areas of collector segmentation, leveraging the AIR MILES card, and new sponsor modelsUtilized AIR MILES SQL database and marketing research techniques to analyze collector behaviour and present findings to Senior Management in Product Development, Strategic Ventures and MarketingDeveloped a new method of surveying AIR MILES collectors on various topics by using internal resources (the AIR MILES Call Centre) to provide collector opinion data for sales meetings, which increased speed of results while saving the company thousands of dollarsPerformed extensive review of all industry categories to determine areas of "best fit" with the AIR MILES program, as well as potential revenue. Results were implemented in New Business Development 3-year-plan

Platform is the industry leader in enterprise grid software solutionsWorked with the Product Management and Marketing team to provide industry intelligence in a software development company. Created vertical-specific industry profiles, trend/competitor analysis, and market sizing projects. Wrote business plans for product messaging, positioning and solution development. Gained knowledge in all of Platform's top-tier verticals, including Life Sciences, Automotive/Aerospace and Oil and Gas industries. The position demanded creative and analytical thinking, the ability to work on tight deadlines, and make independent decisions. This role required:Developing messaging/value proposition and content for Platform website, signage, datasheets and global marketing campaignsInternational customer visits and interviews to evaluate products/serviceDevising creative campaign concepts Maintaining analyst relationshipsSkill in building plans, presentations and writing

Certificate In Latin

Certificate Of E-Commerce And Online Business Management

Managing People Essentials Fundamentals of Project Management Managing Marketing as Competitive Intelligence

Political Science

Semester Study Irish Politics

Marketing

International Business