Linda Crowe, Mba

Linda Crowe, Mba Email and Phone Number

CMO, Chief Community Officer, and Co-Founder @ DecideWise
San Mateo, CA, US
Linda Crowe, Mba's Location
San Francisco Bay Area, United States, United States
About Linda Crowe, Mba

I am an experienced B2B marketing leader with a successful track record of delivering meaningful business results across various channels, technologies, and sectors. • At Brightcove, I developed and executed successful go-to-market strategies and marketing campaigns, boosting sales pipeline by 300%, and growing ARR 150% in two years. • At Sun Microsystems, I launched a $5B computer hardware product line, a multi-year effort across a global organization. I was then promoted to lead ongoing product marketing. • I built and managed the IBM Community, for product users and developers, that contributed over $500M in annual sales pipeline while speeding product adoption, promoting client retention and renewal, and developing customer / developer advocates.Throughout my career, I’ve translated complex technical concepts into clear messaging, which has boosted lead flow, increased engagement with users and developer communities, and driven remarkable pipeline and revenue growth. Collaboration and cross-functional alignment are central to my success. I have 15+ years of management and team leadership that has fostered strong relationships between marketing, sales, product development, and finance teams. I have strong leadership skills, the ability to think strategically while executing tactically, and a bias to analyze data for insights into performance optimization and market trends. My employees and colleagues have frequently commented on my high IQ and high EQ. My motto is; "Be hard on the problem, but kind with the people."Core Skills • Leadership• Revenue Marketing• Data-driven Analysis & Strategy• Demand Generation• Presentation Skills• Critical Thinking• Customer Focused• Effective Communicator• Strategic Planning

Linda Crowe, Mba's Current Company Details
DecideWise

Decidewise

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CMO, Chief Community Officer, and Co-Founder
San Mateo, CA, US
Website:
decidewise.net
Employees:
3
Linda Crowe, Mba Work Experience Details
  • Decidewise
    Cmo, Chief Community Officer, And Co-Founder
    Decidewise
    San Mateo, Ca, Us
  • Corvado Consulting
    Vp Of Marketing
    Corvado Consulting Jan 2024 - Present
    I create global GTM strategies and integrated marketing plans aligned to business priorities and target audiences. I rely on my extensive marketing experience to drive growth.
  • Bereavement
    Career Break
    Bereavement Nov 2022 - Jan 2024
  • Tigergraph
    Vice President Marketing
    Tigergraph Apr 2022 - Oct 2022
    Redwood City, Ca, Us
    TigerGraph provides a graph database and analytics platform that fuels artificial intelligence (AI) and machine learning (ML). Directed global marketing and SDR team of 55 professionals. Responsible for global strategy, budget process, and integrated campaigns prior to company restructuring.
  • Ibm
    Marketing Director, Ibm Community
    Ibm 2017 - 2022
    Armonk, New York, Ny, Us
    Oversaw launch and ongoing management of the IBM Community (now TechXchange) digital platform. Developed strategic goals and handled ongoing user experience, customer acquisition, branding, and vendor management. Took responsibility for efficiently utilizing a $3.6M marketing budget to achieve community growth objectives.
  • Brightcove
    Vice President Marketing / Cmo Of Enterprise Business Unit
    Brightcove Jan 2015 - Jul 2017
    Boston, Massachusetts, Us
    Led high-performing global marketing team with a consistent track record of success in enhancing brand awareness and customer acquisition in a competitive landscape. Developed annual marketing plans to achieve business objectives and sales growth goals. Managed partner development and go to market activities.
  • Oracle
    Marketing Director, Digital And Video
    Oracle 2012 - 2014
    Austin, Texas, Us
    Recruited to lead a newly created global video/digital marketing organization tasked with creative digital and video marketing plans. Managed $3M annual budget, and global, multi-tiered organization of more than 40 people in the U.S., U.K., and Singapore.
  • Sun Microsystems
    Group Manager - Digital And Video Marketing
    Sun Microsystems 2007 - 2010
    Palo Alto, Ca, Us
    Directed in-house digital marketing agency that developed content strategy, produced digital media, and broadcast live video communications. Supervised digital campaign, SEO, and attribution program. Oversaw team of 30 people, internal P&L over $3M, and program budget of $1.2M per year.Conceived and led digital transformation of the video experience for external web audiences, and the integration of technical platforms for creating, hosting, broadcasting, and managing thousands of digital media assets per year.
  • Sun Microsystems
    Group Manager, Partner Marketing - Developer Care Marketing Program
    Sun Microsystems 2005 - 2007
    Palo Alto, Ca, Us
    Led global call center operations for Developer Care program. Oversaw program management and process improvement efforts.
  • Sun Microsystems
    Group Manager, Product Marketing
    Sun Microsystems 2000 - 2005
    Palo Alto, Ca, Us
    Led team of 6 in product launches and product marketing for Sun Fire Servers, a product line that contributed $5B in annual revenue.

Linda Crowe, Mba Skills

Product Marketing Lead Generation Go To Market Strategy Marketing Strategic Partnerships Integrated Marketing Marketing Strategy Digital Marketing Demand Generation Cross Functional Team Leadership Enterprise Software Social Media Marketing Marketing Communications Management Digital Media Program Management Saas Sales Enablement Leadership Social Media Content Strategy Multi Channel Marketing Marketing Management Creative Direction Corporate Branding Content Marketing Analytics Digital Asset Management P&l Management B2b Marketing Product Launch Rich Media Marketing Closed Loop Marketing Channel Relationship Management Strategy Start Ups Seo Web Video Internal Communications Product Management Video Seo Online Marketing Web Analytics Online Video Event Marketing Keynote Presentations Public Speaking Messaging

Linda Crowe, Mba Education Details

  • University Of San Francisco
    University Of San Francisco
    General
  • The Wharton School
    The Wharton School
    Brand Leadership: Strategies For Driving Growth In A Global Marketplace
  • Occidental College
    Occidental College
    Economics

Frequently Asked Questions about Linda Crowe, Mba

What company does Linda Crowe, Mba work for?

Linda Crowe, Mba works for Decidewise

What is Linda Crowe, Mba's role at the current company?

Linda Crowe, Mba's current role is CMO, Chief Community Officer, and Co-Founder.

What is Linda Crowe, Mba's email address?

Linda Crowe, Mba's email address is li****@****ibm.com

What is Linda Crowe, Mba's direct phone number?

Linda Crowe, Mba's direct phone number is +141537*****

What schools did Linda Crowe, Mba attend?

Linda Crowe, Mba attended University Of San Francisco, The Wharton School, Occidental College.

What are some of Linda Crowe, Mba's interests?

Linda Crowe, Mba has interest in Environment, Education, Color Management, Digital Photography Workflow, Lightroom, Animal Welfare, Digital Printing, Arts And Culture.

What skills is Linda Crowe, Mba known for?

Linda Crowe, Mba has skills like Product Marketing, Lead Generation, Go To Market Strategy, Marketing, Strategic Partnerships, Integrated Marketing, Marketing Strategy, Digital Marketing, Demand Generation, Cross Functional Team Leadership, Enterprise Software, Social Media Marketing.

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